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May 14, 2017    
Membership Benefits are NOT as Important as You Think - #1

For many of your members, joining the Chamber is just like when we buy a new car.   Before parting with our cash . . . we focus on deciding which of the latest "stuff" we want in our new vehicle.   Naturally, the latest technology is a consideration.   The fuel-mileage may be significant, etc.   It can be a complex decision.

However, once we leave the dealership . . . everything becomes much simpler: We want to continually feel good about our decision and we definitely don't want any unscheduled return visits to the dealer.   In the final analysis, it's not the buying decision that counts, but the resulting ongoing experience that truly matters.   AND it's this experience that will directly affect our next car-buying decision.

Chamber membership is no different.   The act of joining is simply a transaction.   It's cold and impersonal.   Promises are made and expectations are set.

What follows is often called the "Membership Experience" -- the developing relationship between your Chamber and each individual member.   Understanding each member and feeding their individual experiences is the only way you will retain your members and grow your Chamber.

I will conclude this topic with 'Part 2' in my next post.

Wishing you continuous and profitable growth.

Some comments await authentication.
Some comments await authentication.
Some comments await authentication.
April 30, 2017    
You Must Tell Your Members What You're Doing For Them

I just returned from putting on a wonderful workshop tour -- "Growing the 21st Century Chamber of Commerce" -- with Chambers in Northern California.   We had super productive sessions working on and sharing fresh ideas and new strategies.

In the Chamber world, they say that when you have seen one Chamber you have seen ... one Chamber!   While uniqueness may be the accepted norm, one thing is common to most: membership is either flat or decreasing.   Why?   Because members don't see the value in what you are providing.

I see Chambers doing a great job in their communities and yet their membership is declining!! Does that make any sense?   Well, it does if their members don't know what their Chamber leadership and staff is up to.   They need to be told ... continually.

I spend a lot of time helping Chambers focus on this.   Those that "get it" ... membership stabilizes and goes up.   Those that don't ... !!

In a couple of weeks I'll be doing a tour of Southern California and then it's off to the UK.   In mid-June I'll be back up north for a quick tour and then it's "have suitcase will travel" across the country to wherever we're invited.

If growing your Chamber is important then why not invite me to your area?   I'd like to work with you.

Wishing you a very successful week.

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2017 Archives
  Workforce Development ... Are You Involved?   (4/16)
  An Idea for Learning What Your Members Want.   (4/2)
  Make Sure You Gather the "Little Data".   (3/21)
  Make Sure Your "Voice of Business" is Heard   (3/5)
  Associations of Chamber Executives   (2/21)
  Do People "Out There" Know What You Do?   (2/6)
  Just published ... "The 21st Century Chamber of Commerce" White Paper   (1/23)
  2020 could be your Magic Year   (1/10)
2016 Archives
  Ditch the Contact Form, Baby!   (12/11)
  "About Lipstick and Pigs" (Part 2)   (11/27)
  About Lipstick and Pigs - Part 1   (11/6)
  "Mixers ... they're so 20th-century!"   (10/23)
  Out-of-the-Box Branding   (10/10)
  "Hot Deals" ... Really?   (9/25)
  Sharing Membership Referrals   (9/10)
  An Excellent Source of Membership Leads   (8/30)
  A Simple Value-added Benefit for your Membership   (8/17)
  It worked . . . Immediate Results!   (7/31)
  A Simple Media Strategy for Your Chamber ... FREE!   (7/19)
  "Brexit" ... Positive Chamber Outcomes   (7/3)
  Problem-solver... "Yes!"     Savior... "No!"   (6/20)
  I like Nathan Blecharczyk's attitude.   (6/6)
  Are you Veteran-friendly?   (5/22)
  Are you Relational or Transactional?   (5/9)
  Can you say "Employee Benefit"?   (4/25)
  Re-vitalize Your Board of Directors ... and Your Chamber   (4/9)
  From Scotland ... a few thoughts   (3/27)
  Young Professionals are Important + Framework2020   (3/13)
  Just Announced ... the "Framework2020 Tour"   (3/1)
  Money Talks so ... Make Sure it's "Happy"   (2/14)
  Conflict of Interest & Local Government   (2/1)
  It may be time to huddle!   (1/19)
  And Your Mission Is ...?   (1/4)
2015 Archives
  Introducing ... Focused Growth - "A-Team" Initiative   (12/7)
  So ... Once You've Got 'Em, What's Your Plan?   (11/23)
  Just a reminder!   (11/9)
  Branding Your Chamber is a Serious Process but it Does Not Have To Be Difficult   (10/25)
  It's Time for Someone to Step Up!   (10/12)
  Give Them Something To Do!   (9/28)
  Do You Want/Need a Membership Analysis?   (9/14)
  Make Sure Your "A" Team is In Charge.   (8/30)
  And the Fat Lady Began to Sing!   (8/16)
  Do You Walk and Talk at the Same Time?   (8/3)
  Helping people WANT to join your Chamber   (7/19)
  50% Membership Loss ... that's a Serious Loss of Revenue!   (7/5)
  Don't Keep It A Secret!   (6/21)
  Survey the Members that Matter   (6/7)
  Helping Nonprofit Organizations   (5/20)
  Helping Startup Entrepreneurs   (5/5)
  The New Normal: Energizing your members to participate   (4/19)
  Do you have a RAP Sheet?   (4/8)
  What is your Real Retention Rate?   (3/24)
  Challenging times require fresh thinking   (3/10)
  Simplifying the Economic Development Discussion   (2/28)
  Chamber Members want Education Programs   (2/11)
  One of the great disconnects we choose to ignore!   (1/23)
  The "New" Chamber of Commerce   (1/9)
2014 Archives
  Do you have a Community Leadership Strategy?   (12/4)
  Message for New Chairpersons of Chamber Boards of Directors   (10/22)
  Tell your members about your business advocacy efforts   (9/2)
  Stop the Exodus! Retain your Newer Members!   (8/4)
  Are your Sales Staff asking the Right Questions?   (7/7)
  Understand and use your volunteers better.   (6/22)
  Invest in your Members. Remember who's paying the bills.   (5/5)
  Understanding your local economy and how your members are doing   (3/20)
  Tell your members about the 'SBA Emerging Leaders Initiative'   (3/7)
  Why People Join the Chamber.   (2/22)
  Please participate in the Survey.   (2/10)
  Newsletters ... the Unfortunate Reality   (1/24)
2013 Archives
  Are your Membership Goals Realistic?   (12/14)
  Is your new Board focusing on membership Retention?   (11/11)
  Happier Members means Happier Chambers of Commerce.   (10/15)
  What about the "Younger Generation"?   (10/2)
  What are you really developing?   (9/20)
  What happens when the excitement dies down?   (8/26)
  Using Technology for Education   (8/4)
  Are you a "Member-centric" Chamber?   (7/23)
  It probably won't be pretty but .....   (7/14)
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