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April 16, 2017    
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Workforce Development ... Are You Involved?

As we encounter and work with Chambers that are "doing it" we observe certain themes that are common to almost all of these successful organizations.   One of the really interesting themes is involvement in "Workforce Development".   Not only does it make a huge amount of sense to be involved -- because of the benefits to the membership and the community -- but is also an excellent image-builder and branding opportunity for you.   It elevates you way above the aging 20th-century membership organization to one that is playing a relevant and facilitating role in developing the economic health and vitality of your community.

Workforce development used to be viewed as providing training to produce more and better-skilled workers.   Nowadays, the viewpoint is much broader: to provide education and training to meet the needs of regional employers.   In addition, workplace learning is emphasized and encouraged.   The goal is to ensure that the supply of and demand for prepared/skilled workers is anticipated correctly and matched accordingly.

The beauty of being involved is that it doesn't cost you much ... mostly time and effort.   You have the ability to gain a good understanding of the needs, wants and expectations of your business community from your membership.   You know the relevant education and training institutions and resources that are available in the region.   If you're not involved yet, it's important to build relationships with the appropriate organizations and, whenever possible, facilitate bringing everybody together.

You will really like the results and you will enhance the relevance of your Chamber of Commerce.


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April 2, 2017    
An Idea for Learning What Your Members Want.

I hate to admit it but we were a little slow figuring this one out.

The context .....
We have a library of over 500 'live' and 'on-demand' webinars that our Chamber of Commerce partners offer free to their members.   We do all the work, everything is branded for each Chamber -- which they love -- and their members get free education and training resources as a part of their membership.   It's a winning proposition for all concerned.

The aha moment .....
Looking at metrics, we see all the great member activity but -- here's the slow-thinker part -- we weren't paying attention to the subjects and presenters that members were actually viewing ... until now.   When we delved deeper, we realized what an excellent tool these webinars are to help unveil the subjects of importance to members and their staff.

Much to their satisfaction, we have now made this information available to our Chamber partners.

If you are one of those partners, I apologize for being a wee bit slow.   If you are not, then you might consider looking at the "Webinars & Workshops" pages.   They could well provide some valuable insight into what your membership wants.

Wishing you a very successful week.

Cheers!
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2017 Archives
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2016 Archives
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  About Lipstick and Pigs - Part 1   (11/6)
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  Out-of-the-Box Branding   (10/10)
  "Hot Deals" ... Really?   (9/25)
  Sharing Membership Referrals   (9/10)
  An Excellent Source of Membership Leads   (8/30)
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  It worked . . . Immediate Results!   (7/31)
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2015 Archives
  Introducing ... Focused Growth - "A-Team" Initiative   (12/7)
  So ... Once You've Got 'Em, What's Your Plan?   (11/23)
  Just a reminder!   (11/9)
  Branding Your Chamber is a Serious Process but it Does Not Have To Be Difficult   (10/25)
  It's Time for Someone to Step Up!   (10/12)
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  Make Sure Your "A" Team is In Charge.   (8/30)
  And the Fat Lady Began to Sing!   (8/16)
  Do You Walk and Talk at the Same Time?   (8/3)
  Helping people WANT to join your Chamber   (7/19)
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  Don't Keep It A Secret!   (6/21)
  Survey the Members that Matter   (6/7)
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  The New Normal: Energizing your members to participate   (4/19)
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  Challenging times require fresh thinking   (3/10)
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2014 Archives
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  Tell your members about your business advocacy efforts   (9/2)
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  Are your Sales Staff asking the Right Questions?   (7/7)
  Understand and use your volunteers better.   (6/22)
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  Tell your members about the 'SBA Emerging Leaders Initiative'   (3/7)
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2013 Archives
  Are your Membership Goals Realistic?   (12/14)
  Is your new Board focusing on membership Retention?   (11/11)
  Happier Members means Happier Chambers of Commerce.   (10/15)
  What about the "Younger Generation"?   (10/2)
  What are you really developing?   (9/20)
  What happens when the excitement dies down?   (8/26)
  Using Technology for Education   (8/4)
  Are you a "Member-centric" Chamber?   (7/23)
  It probably won't be pretty but .....   (7/14)
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