October 19, 2017 White Papers     |     Mike's Chamber Blog     |     Log In    

   



        Relevance     +     Retention     +     Revenue
   
Subscribe                 Mike's Bio
October 22, 2014    
Email    
805.201.2881    
Message for New Chairpersons of Chamber Boards of Directors

First of all, let me wish you “All the best!” as you embark on your new endeavor. Your dedication and leadership will determine the ongoing health of your Chamber of Commerce.

Of the many challenges facing Chambers today, one of the most complex is that of membership retention. If members perceive that they are not receiving the appropriate value for their membership dues, then they will not renew. So ... what is the retention situation like with the newer members in your Chamber?

If you are experiencing difficulties, then do you want to .....
      [a] continue on as usual,
      [b] be perceived as doing more – add value – for your members,
      [c] try and generate some new ideas with your staff and board,
      [d] implement strategies that are working with other Chambers?

Assuming you select anything other than [a], then you must do two things:
      1. You and your staff must develop an on-going relationship with new members as soon as they join your organization.
      2. You must lead your Chamber to become and, most importantly, be perceived as the go-to facilitator for your members and the community as a whole.

With an ever-increasing demand for value among your membership, you must be seen as a provider of services, information, resources, tools and technology that will enable your members to market, promote, and publicize themselves more effectively.

It's all about the positioning and branding of your Chamber. If you do it right, it will be a “win-win” proposition for all concerned. A healthy membership means a healthy Chamber and, if you do it right, it can all be accomplished with very little burden on your staff!

Back in the “good old days,” the Chamber of Commerce was the automatic, front-of-mind, meaningful source of information in most communities. It's time for you to recapture that position and reputation.

We would like to share some ideas with you and your staff. Give us a call at (805) 201-2881.
  Email your Comments
2017 Archives
  - Frustrated?   Lonely at the top?   No support?   (10/15)
  - Mission, Schmission! ... Just Tell Your Story   (9/30)
  - What's the (Growth) Plan, Stan?   (9/15)
  - Dear Jeff (Bezos) - Part 3 of 3   (9/1)
  - Speak Up ... It's Strategically Beneficial To Do So   (8/13)
  - "I Beg Your Pardon ... Did You Say $1 Billion Per Day?"   (8/5)
  - The Pies Have It!   (7/23)
  - Possibly ... the Most Difficult Sentence to Complete   (7/10)
  - Ribbon Cuttings -- A Great Membership Opportunity   (6/25)
  - It's Time For Spring Cleaning   (6/12)
  - Five Key Reasons Chamber Members Join & Renew   (5/29)
  - Membership Benefits are NOT as Important as You Think - #1   (5/14)
  - You Must Tell Your Members What You're Doing For Them   (4/30)
  - Workforce Development ... Are You Involved?   (4/16)
  - An Idea for Learning What Your Members Want.   (4/2)
  - Make Sure You Gather the "Little Data".   (3/21)
  - Make Sure Your "Voice of Business" is Heard   (3/5)
  - Associations of Chamber Executives   (2/21)
  - Do People "Out There" Know What You Do?   (2/6)
  - Just published ... "The 21st Century Chamber of Commerce" White Paper   (1/23)
  - 2020 could be your Magic Year   (1/10)
2016 Archives
  - Ditch the Contact Form, Baby!   (12/11)
  - "About Lipstick and Pigs" (Part 2)   (11/27)
  - About Lipstick and Pigs - Part 1   (11/6)
  - "Mixers ... they're so 20th-century!"   (10/23)
  - Out-of-the-Box Branding   (10/10)
  - "Hot Deals" ... Really?   (9/25)
  - Sharing Membership Referrals   (9/10)
  - An Excellent Source of Membership Leads   (8/30)
  - A Simple Value-added Benefit for your Membership   (8/17)
  - It worked . . . Immediate Results!   (7/31)
  - A Simple Media Strategy for Your Chamber ... FREE!   (7/19)
  - "Brexit" ... Positive Chamber Outcomes   (7/3)
  - Problem-solver... "Yes!"     Savior... "No!"   (6/20)
  - I like Nathan Blecharczyk's attitude.   (6/6)
  - Are you Veteran-friendly?   (5/22)
  - Are you Relational or Transactional?   (5/9)
  - Can you say "Employee Benefit"?   (4/25)
  - Re-vitalize Your Board of Directors ... and Your Chamber   (4/9)
  - From Scotland ... a few thoughts   (3/27)
  - Young Professionals are Important + Framework2020   (3/13)
  - Just Announced ... the "Framework2020 Tour"   (3/1)
  - Money Talks so ... Make Sure it's "Happy"   (2/14)
  - Conflict of Interest & Local Government   (2/1)
  - It may be time to huddle!   (1/19)
  - And Your Mission Is ...?   (1/4)
2015 Archives
  - Introducing ... Focused Growth - "A-Team" Initiative   (12/7)
  - So ... Once You've Got 'Em, What's Your Plan?   (11/23)
  - Just a reminder!   (11/9)
  - Branding Your Chamber is a Serious Process but it Does Not Have To Be Difficult   (10/25)
  - It's Time for Someone to Step Up!   (10/12)
  - Give Them Something To Do!   (9/28)
  - Do You Want/Need a Membership Analysis?   (9/14)
  - Make Sure Your "A" Team is In Charge.   (8/30)
  - And the Fat Lady Began to Sing!   (8/16)
  - Do You Walk and Talk at the Same Time?   (8/3)
  - Helping people WANT to join your Chamber   (7/19)
  - 50% Membership Loss ... that's a Serious Loss of Revenue!   (7/5)
  - Don't Keep It A Secret!   (6/21)
  - Survey the Members that Matter   (6/7)
  - Helping Nonprofit Organizations   (5/20)
  - Helping Startup Entrepreneurs   (5/5)
  - The New Normal: Energizing your members to participate   (4/19)
  - Do you have a RAP Sheet?   (4/8)
  - What is your Real Retention Rate?   (3/24)
  - Challenging times require fresh thinking   (3/10)
  - Simplifying the Economic Development Discussion   (2/28)
  - Chamber Members want Education Programs   (2/11)
  - One of the great disconnects we choose to ignore!   (1/23)
  - The "New" Chamber of Commerce   (1/9)
2014 Archives
  - Do you have a Community Leadership Strategy?   (12/4)
  - Message for New Chairpersons of Chamber Boards of Directors   (10/22)
  - Tell your members about your business advocacy efforts   (9/2)
  - Stop the Exodus! Retain your Newer Members!   (8/4)
  - Are your Sales Staff asking the Right Questions?   (7/7)
  - Understand and use your volunteers better.   (6/22)
  - Invest in your Members. Remember who's paying the bills.   (5/5)
  - Understanding your local economy and how your members are doing   (3/20)
  - Tell your members about the 'SBA Emerging Leaders Initiative'   (3/7)
  - Why People Join the Chamber.   (2/22)
  - Please participate in the Survey.   (2/10)
  - Newsletters ... the Unfortunate Reality   (1/24)
2013 Archives
  - Are your Membership Goals Realistic?   (12/14)
  - Is your new Board focusing on membership Retention?   (11/11)
  - Happier Members means Happier Chambers of Commerce.   (10/15)
  - What about the "Younger Generation"?   (10/2)
  - What are you really developing?   (9/20)
  - What happens when the excitement dies down?   (8/26)
  - Using Technology for Education   (8/4)
  - Are you a "Member-centric" Chamber?   (7/23)
  - It probably won't be pretty but .....   (7/14)
What We Do
  "Growth Management" Program
  Growing 21st Century Chambers
  Conferences, Workshops & Retreats
  Coaching & Consulting
  Framework2020
  Training
  Webinars & Workshops
Personnel News
  People on the Move
Opinion
  Core Beliefs
  Mike's Chamber Blog
  Overview & Philosophy
  White Papers
  Find us on Facebook   Find us on Twitter
Chamber Network
  Directory
  Join The Network
Other
  About Us
  Contact
  Mike's Bio
BigCityBuzz.com
  Copyright © 2010-2017.   Chamber Strategies.   All rights reserved.   3085