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April 2, 2017    
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An Idea for Learning What Your Members Want.

I hate to admit it but we were a little slow figuring this one out.

The context .....
We have a library of over 500 'live' and 'on-demand' webinars that our Chamber of Commerce partners offer free to their members.   We do all the work, everything is branded for each Chamber -- which they love -- and their members get free education and training resources as a part of their membership.   It's a winning proposition for all concerned.

The aha moment .....
Looking at metrics, we see all the great member activity but -- here's the slow-thinker part -- we weren't paying attention to the subjects and presenters that members were actually viewing ... until now.   When we delved deeper, we realized what an excellent tool these webinars are to help unveil the subjects of importance to members and their staff.

Much to their satisfaction, we have now made this information available to our Chamber partners.

If you are one of those partners, I apologize for being a wee bit slow.   If you are not, then you might consider looking at the "Webinars & Workshops" pages.   They could well provide some valuable insight into what your membership wants.

Wishing you a very successful week.

Cheers!
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2017 Archives
  - My Three Favorite Words for 2018 ... and Beyond   (11/27)
  - Making Connections ... Only Possible When Members Attend   (11/14)
  - Membership Reciprocity ... it's a Beautiful Thing   (10/30)
  - Frustrated?   Lonely at the top?   No support?   (10/15)
  - Mission, Schmission! ... Just Tell Your Story   (9/30)
  - What's the (Growth) Plan, Stan?   (9/15)
  - Dear Jeff (Bezos) - Part 3 of 3   (9/1)
  - Speak Up ... It's Strategically Beneficial To Do So   (8/13)
  - "I Beg Your Pardon ... Did You Say $1 Billion Per Day?"   (8/5)
  - The Pies Have It!   (7/23)
  - Possibly ... the Most Difficult Sentence to Complete   (7/10)
  - Ribbon Cuttings -- A Great Membership Opportunity   (6/25)
  - It's Time For Spring Cleaning   (6/12)
  - Five Key Reasons Chamber Members Join & Renew   (5/29)
  - Membership Benefits are NOT as Important as You Think - #1   (5/14)
  - You Must Tell Your Members What You're Doing For Them   (4/30)
  - Workforce Development ... Are You Involved?   (4/16)
  - An Idea for Learning What Your Members Want.   (4/2)
  - Make Sure You Gather the "Little Data".   (3/21)
  - Make Sure Your "Voice of Business" is Heard   (3/5)
  - Associations of Chamber Executives   (2/21)
  - Do People "Out There" Know What You Do?   (2/6)
  - Just published ... "The 21st Century Chamber of Commerce" White Paper   (1/23)
  - 2020 could be your Magic Year   (1/10)
2016 Archives
  - Ditch the Contact Form, Baby!   (12/11)
  - "About Lipstick and Pigs" (Part 2)   (11/27)
  - About Lipstick and Pigs - Part 1   (11/6)
  - "Mixers ... they're so 20th-century!"   (10/23)
  - Out-of-the-Box Branding   (10/10)
  - "Hot Deals" ... Really?   (9/25)
  - Sharing Membership Referrals   (9/10)
  - An Excellent Source of Membership Leads   (8/30)
  - A Simple Value-added Benefit for your Membership   (8/17)
  - It worked . . . Immediate Results!   (7/31)
  - A Simple Media Strategy for Your Chamber ... FREE!   (7/19)
  - "Brexit" ... Positive Chamber Outcomes   (7/3)
  - Problem-solver... "Yes!"     Savior... "No!"   (6/20)
  - I like Nathan Blecharczyk's attitude.   (6/6)
  - Are you Veteran-friendly?   (5/22)
  - Are you Relational or Transactional?   (5/9)
  - Can you say "Employee Benefit"?   (4/25)
  - Re-vitalize Your Board of Directors ... and Your Chamber   (4/9)
  - From Scotland ... a few thoughts   (3/27)
  - Young Professionals are Important + Framework2020   (3/13)
  - Just Announced ... the "Framework2020 Tour"   (3/1)
  - Money Talks so ... Make Sure it's "Happy"   (2/14)
  - Conflict of Interest & Local Government   (2/1)
  - It may be time to huddle!   (1/19)
  - And Your Mission Is ...?   (1/4)
2015 Archives
  - Introducing ... Focused Growth - "A-Team" Initiative   (12/7)
  - So ... Once You've Got 'Em, What's Your Plan?   (11/23)
  - Just a reminder!   (11/9)
  - Branding Your Chamber is a Serious Process but it Does Not Have To Be Difficult   (10/25)
  - It's Time for Someone to Step Up!   (10/12)
  - Give Them Something To Do!   (9/28)
  - Do You Want/Need a Membership Analysis?   (9/14)
  - Make Sure Your "A" Team is In Charge.   (8/30)
  - And the Fat Lady Began to Sing!   (8/16)
  - Do You Walk and Talk at the Same Time?   (8/3)
  - Helping people WANT to join your Chamber   (7/19)
  - 50% Membership Loss ... that's a Serious Loss of Revenue!   (7/5)
  - Don't Keep It A Secret!   (6/21)
  - Survey the Members that Matter   (6/7)
  - Helping Nonprofit Organizations   (5/20)
  - Helping Startup Entrepreneurs   (5/5)
  - The New Normal: Energizing your members to participate   (4/19)
  - Do you have a RAP Sheet?   (4/8)
  - What is your Real Retention Rate?   (3/24)
  - Challenging times require fresh thinking   (3/10)
  - Simplifying the Economic Development Discussion   (2/28)
  - Chamber Members want Education Programs   (2/11)
  - One of the great disconnects we choose to ignore!   (1/23)
  - The "New" Chamber of Commerce   (1/9)
2014 Archives
  - Do you have a Community Leadership Strategy?   (12/4)
  - Message for New Chairpersons of Chamber Boards of Directors   (10/22)
  - Tell your members about your business advocacy efforts   (9/2)
  - Stop the Exodus! Retain your Newer Members!   (8/4)
  - Are your Sales Staff asking the Right Questions?   (7/7)
  - Understand and use your volunteers better.   (6/22)
  - Invest in your Members. Remember who's paying the bills.   (5/5)
  - Understanding your local economy and how your members are doing   (3/20)
  - Tell your members about the 'SBA Emerging Leaders Initiative'   (3/7)
  - Why People Join the Chamber.   (2/22)
  - Please participate in the Survey.   (2/10)
  - Newsletters ... the Unfortunate Reality   (1/24)
2013 Archives
  - Are your Membership Goals Realistic?   (12/14)
  - Is your new Board focusing on membership Retention?   (11/11)
  - Happier Members means Happier Chambers of Commerce.   (10/15)
  - What about the "Younger Generation"?   (10/2)
  - What are you really developing?   (9/20)
  - What happens when the excitement dies down?   (8/26)
  - Using Technology for Education   (8/4)
  - Are you a "Member-centric" Chamber?   (7/23)
  - It probably won't be pretty but .....   (7/14)
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