You Must Tell Your Members What You're Doing For Them
I just returned from putting on a wonderful workshop tour -- "Growing the 21st Century Chamber of Commerce" -- with Chambers in Northern California. We had super productive sessions working on and sharing fresh ideas and new strategies.
In the Chamber world, they say that when you have seen one Chamber you have seen ... one Chamber! While uniqueness may be the accepted norm, one thing is common to most: membership is either flat or decreasing. Why? Because members don't see the value in what you are providing.
I see Chambers doing a great job in their communities and yet their membership is declining!! Does that make any sense? Well, it does
if their members don't know what their Chamber leadership and staff is up to. They need to be told ... continually.
I spend a lot of time helping Chambers focus on this. Those that "get it" ... membership stabilizes and goes up. Those that don't ... !!
In a couple of weeks I'll be doing a tour of Southern California and then it's off to the UK. In mid-June I'll be back up north for a quick tour and then it's "have suitcase will travel" across the country to wherever we're invited.
If growing your Chamber is important then why not invite me to your area? I'd like to work with you.