The New Normal: Energizing your members to participate
What are you doing these days to energize your members to participate? This is an important question but it is also one that generates a high degree of
frustration. The reason? Because the honest answer is usually something like ... "We don't know
what to do. We give our members a user name and password but almost none of them log in."
This is because there is often no obviously good reason for them to do so. Remember WIIFM ("What's
in it for me?")? We need to put ourselves in the shoes of our members and figure this one out. It's
the "new normal". The old days of expecting members to do stuff just because ..... are long gone.
Expecting them to log in to update their directory listing is like calling dial-a-prayer!
The new normal is all about making it easy for them to publicize and promote their
organizations. That's a serious on-going discussion you should be having. Let us know if you need some new ideas.