Most membership organizations use a simple formula when calculating their Membership Retention Rate
-- total renewals divided by total membership ... then multiplied by 100 to make it into a
The problem is that anyone with a basic understanding of mathematics knows this is a
flawed calculation that conveniently avoids the real-world context of the question.
real retention rate is much, much worse, and needs to be calculated properly for your board
and staff to truly understand what is going on with membership retention.
I'll share some
ideas in a future
blog. In the meantime take a look at how you're currently performing this