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Webinars & Workshops           Business Resources
  Harvard Business Review (HBR)
 Upcoming "Live" Webinars
 December
13
9:00 AM
Pacific
FREE
Why Executives Underinvest in Cybersecurity   (Security / Safety)
C-level executives know that cyber threats are growing and costly. Yet decision makers often use the wrong mental models to help them determine how much investment is necessary and where to invest to protect their organizations.
- Some see cybersecurity as a fortification process focused on building strong firewalls.
- Others assume complying with security frameworks like NIST or FISMA ensures protection.
- And some conclude, “We haven’t had a breach, so we don’t need to ramp up investment.”
These mental models treat cybersecurity as a finite problem to be solved rather than the ongoing process that it is. Cybersecurity efforts must focus on risk management, not risk mitigation.

On December 13, 2017, in a live Harvard Business Review webinar, cybersecurity expert Alex Blau will examine the mental models and behavioral economics that frequently cause executives to underinvest in cybersecurity. Blau will share research about why people make errors in code and why organizations fail to install software updates. He will also provide insights on ways that organizations can overcome executives’ biases in order to make appropriate investments in cybersecurity. Blau will focus on viewing security as a process, developing the appropriate metrics, and benchmarking peers.
If your executives know that cybersecurity is a real risk but are unsure about the right level of investment and how to allocate this investment, join Alex Blau and HBR on December 13.
 On Demand Webinars
FREE Creating a Culture of Data Visualization   (Admin, Finance, Legal, etc.)
Most companies are on board with using data and analytics to make decisions. And increasingly, business leaders see the benefits of visualizing complex data to quickly grasp and better understand important information.
Yet many companies still struggle with democratizing visualization and making it a widespread organizational competency. Leaders like visuals, but many organizations remain fixated on having data scientists do them all. Instead of creating a broad capability, people are intimidated and visualization is being used on a limited basis by only a select few.
This doesn’t have to be the case. There’s a far better approach than having just one person who can handle data and visualization. Visualization can easily be learned and used broadly and effectively.
On January 17, in a live, interactive Harvard Business Review webinar, visualization expert Scott Berinato, author of Good Charts and multiple Harvard Business Review articles on visualization, will describe how organizations can change their approach to visualization and the benefits of doing so. Berinato will discuss where companies are today in using visuals and how to approach visualization differently. Doing so will create a new organizational competency leading to making better, faster decisions. (Aired on 1/17/17)
FREE 7 Steps to Deliver Better Customer Experiences   (Customer Experience)
The customer experience is the single most important factor for business success. This was declared more than a decade ago by marketing gurus Don Peppers and Martha Rogers. Yet today, most companies still use an incomplete definition of customer experience and have incomplete tools and approaches to manage it. Instead of an integrated, holistic customer experience, companies have narrow silos that each focus on different pieces of the experience in an uncoordinated way.
This doesn’t have to be the case. Using seven key steps, brand-building expert Denise Lee Yohn helps companies design and deliver dramatically improved experiences by using a customer experience architecture. This framework enables companies to deliver optimal experiences to different customer segments.
On November 15, in a live, interactive Harvard Business Review webinar, Yohn will share the seven parts of this customer experience architecture and provide practical examples of how companies are breaking down silos and delivering differentiating experiences. (Aired on 11/15/16)
FREE How to Fix Customer Service   (Customer Experience)
Companies have invested heavily in self-service as a strategy to serve customers. Across industries, 81 percent of customers first attempt to take care of matters themselves before reaching out to a live customer service representative. Self-service websites and kiosks help customers get answers quickly and reduce companies’ spending on service.
However, this poses a new challenge, as the issues presented to live customer service reps tend to be more complex. But companies have been under-investing in front-line customer service talent. Companies don’t hire or train differently than in the past, and the live service interaction seems little changed in recent decades. Not surprisingly, customer satisfaction has steadily declined.
CEB’s Matthew Dixon has researched the challenges of customer service in the digital age and come up with a new framework for creating Kick-Ass Customer Service. On December 14, in a live, interactive HBR webinar, he will: ..... Describe why customer service quality is declining ..... Profile the seven different types of customer service reps — and share insights on which types of reps perform best (they’re not what most managers think) ..... Discuss how to solve customers’ problems to increase long-term loyalty. (Aired on 12/14/16)
FREE Great Digital Customer Experiences   (Customer Experience)
When people have a less than favorable online experience, they fault the company immediately. To consumers, there’s absolutely no satisfactory excuse for a poor digital experience. In contrast, companies that provide strong customer experiences have been shown to produce significant results—including more customers, more sales, and more loyalty.
Researcher and author Craig Borowski has studied what makes an effective digital consumer experience, and how to create an effective digital experience strategy. On March 23, 2017, in a live, interactive Harvard Business Review webinar, Borowski will share his findings on what a great digital customer experience looks like.
Borowski will explore: ..... The importance of consistent processes and visual consistency ..... How to deliver outstanding customer experiences at scale ..... Why it is important to have dedicated systems focused on customer experiences ..... The need to use tools to measure how customers feel about their experiences ..... How digital initiatives work with and complement other types of customer journeys ..... How to create apps that enhance the online and off-line customer experience.
He will provide practical advice on where to focus and invest. If your company knows how important delivering great customer experiences is but isn’t completely sure how best to optimize the digital customer experience, join HBR and Craig Borowski on March 23. (Aired on 3/23/17)
FREE The Future of the Customer Experience   (Customer Experience)
Customer experience (CX) has become a key differentiator for today’s top brands, with companies in all industries rushing forward to advance their CX programs. For maximum CX results, companies need to have a sense of the future of the customer experience to best allocate precious time and resources.
On March 31, in a live Harvard Business Review webinar, customer experience thought leader Luke Williams will share top CX trends and predictions about how shifts in the customer experience will affect companies and customers. Predictions touch on changing customer expectations, firms’ continuing focus on CX efficiency, and the role that artificial intelligence will play in enhancing the customer experience.
In this interactive HBR webinar, Williams will draw from his extensive experience and research on the customer experience, along with his focus on the most common reasons CX programs fail.
If your organization has made customer experience a priority and wants to take your customer experience to another level—while optimizing the use of time and resources—join Luke Williams and HBR on March 31. (Aired on 3/31/17)
FREE How IT and Business Can Partner on Customer Experience   (Customer Experience)
As customer experience becomes a key concern for more and more companies, CIOs are increasingly drawn into the core work around transforming the company to enhance CX. After all, the end-to-end experience continues to rely heavily on the platforms, networks, and technologies most often controlled by IT.
But customer experience is most often thought of as the domain of the marketing, sales, operations, or support organization – parts of the business that set the agenda with, maintain relationships directly with, collect payment from and deliver product to, or provide problem resolution for customers. And most of these functions still tend to operate in siloes.
But IT in fact controls or influences much of the digital experience. And today, digital has a role in most customer experiences – either enabling or delivering it, regardless of channel. So what can IT bring to the table, and how can CIO leaders and other unit leaders best work together on the customer experience transformation? (Aired on 10/31/17)
FREE Deep Learning’s Next Frontier   (Education & Training)
Featuring Adi Ignatius, Harvard Business Review Editor in Chief, and Andrew Ng, Adjunct Professor at Stanford and Co-Chairman and Co-Founder of Coursera. (Aired on 7/25/17)
FREE Delivering Economic Resilience in the New Energy Paradigm   (Energy / Environment)
A rapidly evolving set of technologies for the generation, storage, monitoring, and control of energy is remaking our energy landscape. This new paradigm of distributed energy offers opportunities for consumers, corporations, and cities not just to reduce costs but to lower risks and ensure we are prepared to meet the challenges of the future.
But to tap the power of distributed energy, new forms of innovative thinking about energy — through public and private collaboration — must emerge.
Join Harvard Business Review for an interactive video webinar broadcast from Pittsburgh, where the community is focused on deploying distributed energy technologies and innovations that will support the region’s long-term resilience.
In this interactive session, business, policy, city, and utility leaders will discuss the opportunities in the new distributed energy ecosystem, the challenges in creating an integrated approach to energy distribution, and the policy and regulatory frameworks that are emerging.
The webinar will conclude with an interview with Pittsburgh Mayor William Peduto about the region's energy and resilience plan for the future. (Aired on 5/9/17)
FREE Continuous Value Improvement in Health Care   (Health Care)
In the era of value-based health care, providers are increasingly focused on delivering greater value, which is a function of quality and cost.
Already, significant strides have been made in providing frontline clinicians with tools and information to continuously deliver better-quality care. However, little progress has been made in giving providers practical, easy-to-use tools to effectively control costs.
On October 26, 2017, in a live, interactive Harvard Business Review webinar, Kedar Mate—the chief innovation and education officer at the Institute for Healthcare Improvement—will discuss the importance of providing frontline clinicians with better tools to control costs.
Mate will focus on: ..... Why providing clinicians with cost-control tools is so important ..... Why clinical analytics systems that provide cost information are rarely integrated with care processes ..... Major challenges with existing cost-control methods, which are time and resource intensive.
Mate will also describe continuous value improvement (CVI), which is a new approach for helping clinicians control costs. He will describe how this method differs from other approaches, and will share a case study of how one major provider is seeing impressive results from CVI.
If your health system is focused on delivering greater value but lacks good tools to help clinicians better control costs, join Kedar Mate and HBR on October 26. (Aired on 10/26/17)
FREE Revolutionizing Health Care   (Human Resources)
As health care costs continue to soar, employers face a dilemma: pay more for employees’ health care, which erodes profitability, or shift more responsibility to employees, which damages morale and hinders attracting and retaining top talent.
But there is another option: employers can use their purchasing power and deep supply chain expertise to change the game. Employers can bring unique skills to improve quality, remove waste, and reduce costs.
That’s what Intel has done in forming the Healthcare Marketplace Collaborative (HMC) model — which has the potential to be a game changer. This model, initiated in Portland, Oregon, involves collaborating with other major players in the local health care system to reduce costs and accelerate the pace of change.
On November 17, in a live, interactive Harvard Business Review webinar, one of the leaders in developing and implementing this model, Robert Mecklenburg of Virginia Mason Medical Center, will describe what the HMC model is, how it works, the results achieved, lessons learned, and how this model can be broadly reapplied. (Aired on 11/17/16)
FREE HR and the Information Agenda   (Human Resources)
Business transformation is on every organization’s agenda. And information is at the core of every aspect of this shift: how fast companies move, how well they make strategic and organizational decisions, and how well they find patterns in markets and internal operations.
Human resources leaders have become increasingly sophisticated in using technology and analytics for a wide range of HR and talent management practices. But HR analytics cannot be isolated within HR. To add real strategic value to the company, HR expert David Ulrich says, HR leaders need to focus on creating an information capability throughout the entire organization.
In his newest research, Ulrich found HR executives at leading companies taking on a new role in designing and implementing an institution-wide information agenda.
On October 24, in this interactive Harvard Business Review webinar, Ulrich will outline his research and learning and provide a framework for HR’s role in building and sustaining information as a fundamental organizational capability. He will share insights from HR departments that are already playing important roles in the information management agenda by using data to address and solve a wide range of business problems. (Aired on 10/24/16)
FREE Leveraging HR Analytics in Strategic Decisions   (Human Resources)
Human Resource leaders are urged to apply big data and predictive analytics to talent, leadership, and organizational capabilities. But too often, today’s HR analytics are mainly used for cost avoidance, not to drive broader strategic success. So how do leaders use better data and analysis to gain the long-sought strategic impact of human capital decisions?
Beyond the data and analytics, strategic success hinges on fundamental questions about storytelling, culture, uncertainty, and the connection between artificial and human intelligence. HR analytics leadership should be a priority, but it’s not about simply applying the latest innovations or waiting for HR to deliver new analyses.
True leadership means understanding and enhancing pivotal decisions.
Join this live, interactive HBR webinar with University of Southern California Professor John Boudreau to learn how human resource professionals, analysts, and leaders can make the most of HR analytics by thinking outside the lines and using their experience and insights to see the inflection points that reveal the true story. (Aired on 6/26/17)
FREE Scaling Up Growth with Supply Chains   (Logistics / Distribution)
Silicon Valley start-ups get lots of attention. But the reality is that the vast majority of successfully scaled ventures are not mythical unicorns with billion-dollar paper values, but real-world workhorses that plug along, steadily producing results and scaling up, year after year.
One strategy for successfully scaling your company can be to become a supplier to—and an integral part of the supply chain for—large, global corporations. But while the growth from tapping into corporate supply chains and procurement processes can be significant, becoming a supplier for large corporations is extremely difficult and time consuming.
Babson Executive Education professor Daniel Isenberg and supply chain specialist with IBM, Timothy Coates have studied how small companies successfully tap into corporate supply chains and scale up. In this live, interactive Harvard Business Review webinar on November 30, 2016, they will share practical advice for how entrepreneurs can use the power of supply chains to drive increasingly rapid growth.
Isenberg and Coates will offer real-world examples and tips from entrepreneurial companies in multiple industries—including health care, technology, consulting, and manufacturing—that have generated sustainable growth by creatively navigating complex corporate procurement processes to become vital parts of large corporate supply chains. (Aired on 11/30/16)
FREE Supply Chain’s Critical Role in Product Launch   (Logistics / Distribution)
There has been a rapid shift in the way executive teams view the supply chain value proposition. In the past, organizations on the tactical advantage of transactional processes that cut the cost of getting products into customers’ hands. Today’s innovators view their supply chains as a means of transforming those day-to-day transactions into extensions of their overall corporate strategy, especially when it comes to supporting new product launches.
Today, a successful new product introduction in high tech can be a value-creating initiative, but oftentimes, a lack of planning and communication can doom even the most innovative product. The rapid pace of product development in high tech has driven faster cycle times, putting more pressure on companies to keep up—all while managing a complex global operating environment where customer expectations are growing.
A supply chain manager has the power not just to optimize speed and control costs but also to determine customer satisfaction by anticipating demand and executing a strategy to fulfill that demand. This is crucial to every mid-market high-tech company. Failure to deliver when and where customers expect can mean losing a once-in-a-lifetime opportunity to succeed.
In this webinar, we will discuss the key success factors for developing an effective supply chain management strategy around and offer insights into the strategic, operational, and financial issues that should be considered by executives who are responsible for executing successful new product launches. (Aired on 5/16/17)
FREE Reshaping the Health Care Supply Chain   (Logistics / Distribution)
Life sciences companies are reimagining logistics capabilities to meet the new health care needs of today. For life sciences businesses, the supply chain used to mean one thing: getting products from the factory or warehouse to the distributors or ultimate customers as quickly and economically as possible.
Now, with today’s evolving regulatory environment, an increasingly globalized market, more complex health products, and an increased focus on the patient, pharmaceutical companies and medical device manufacturers are looking at their supply chains and logistics needs in a whole new way.
Done well, these processes can lead to competitive advantage, through lower costs, agile response to customer needs, visibility into products throughout the value chain, and expansion into new markets. Done poorly, these processes can lead to low product quality, poor customer relationships, loss of reputation, or even patient death.
And if too much time is spent managing increasingly complex logistics, it detracts from the core competency of the company itself: creating products that improve the health and wellness of the customer.
This live interactive HBR webinar with Markus Hayek of Accenture will look at how life sciences companies can achieve competitive advantage through a well-run supply chain by reimagining the role that the supply chain and logistics functions play in delivering care. Leading practitioners are embracing new digital technologies, sharing more information with partners, and rethinking the roles of customers, supply chain managers, and the C-suite in their business success. (Aired on 5/10/17)
FREE Digitizing the Supply Chain   (Logistics / Distribution)
Over the next five to 10 years, supply chains will change dramatically.
Today’s supply chains are a series of discreet, siloed steps involving marketing, product development, manufacturing, distribution, and eventually customers.
Digitization will change that, bringing down walls and creating a completely integrated ecosystem that is fully transparent to all the players involved. This ecosystem will depend on several key digital technologies—including logistics platforms, analytics, robots, and even 3D printing. Those who move quickly to digitize their supply chain will gain efficiencies, develop new business models and revenue streams, and create competitive advantage.
On October 10, 2017, in a live, interactive Harvard Business Review webinar, Stefan Schrauf—co-author of “Industry 4.0: How Digitization Makes the Supply Chain More Efficient, Agile, and Customer-Focused” — will share insights on how digitization is transforming supply chains. Schrauf will discuss: ..... The integrated supply chain ecosystem ..... The evolution of the digital supply chain ..... Eight key elements of digital supply chains ..... Frameworks to improve logistics and supply chain visibility ..... Digitization of procurement ..... Analytics, robots, and 3D printing in the supply chain.
If you know your supply chain is rapidly digitizing and want to leverage these changes for competitive advantage, join Stefan Schrauf and HBR on October 10 for a vision of how digital supply chains will transform organizations and the economy. (Aired on 10/10/17)
FREE Move Your Audiences with Speeches, Stories, and Ceremonies   (Management & Leadership)
Steve Jobs didn’t just found and run Apple—he catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because he was offering a vision of the future. He wanted each person to realize what the world could become and trust him to lead the way to this new world.
As a leader, you have the same ability to anticipate the future, invent creative initiatives, and inspire others to support and execute your vision.
On October 27, in a live, interactive Harvard Business Review webinar, acclaimed communication experts Nancy Duarte and Patti Sanchez will describe the communication tools used by Jobs and other visionaries, such as Dr. Martin Luther King Jr., to move people. Duarte and Sanchez will explain how to lead people through transformations by using speeches, stories, ceremonies, and symbols. They will share best practices and specific examples from their book Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols.
To envision the future is one thing; getting others to go there with you is another. By harnessing the power of persuasive communication, you, too, can turn your idea into a movement. (Aired on 10/27/16)
FREE Teams That Build the Future   (Management & Leadership)
Large-scale systemic innovation is incredibly difficult. In order to create the kind of disruptive innovation that changes not just products but also whole markets and industries, teams of workers must collaborate and innovate together, which is a huge challenge inside most organizations.
Audacious innovation is precisely the focus of Harvard Business School professor Amy Edmondson. Her recent work explores large-scale, systemic innovation that calls for “big teaming”: intense collaboration between professions and industries with completely different mindsets. This demands that leadership combines an expansive vision with deliberative incremental action.
Edmondson has researched the key practices of more than one dozen successful large-scale, cross-industry innovation projects—like Living PlanIT and Lake Nona Institute—to identify key practices that guided them and powerful lessons for those seeking to drive change in any industry.
On September 29, in a live, interactive Harvard Business Review webinar, Edmondson will share insights and findings from her research regarding the new types of teaming and leadership required from complex, audacious projects.
If you and your organization have extremely ambitious goals and will be undertaking massive, complex, large-scale, cross-industry initiatives, you want to hear what Prof. Edmondson has learned about overcoming the challenges and building the future. Join Amy Edmondson and HBR on September 29. (Aired on 9/29/16)
FREE Fostering Rebel Talent at Work   (Management & Leadership)
Most of us learn to conform throughout our careers—to fit into the status quo, to align with the opinions and behaviors of others, and to seek out information that supports our views.
This pressure to conform can have a significant negative impact on our engagement, productivity, and ability to innovate. In turn, our organizations suffer.
Francesca Gino, professor of business administration at Harvard Business School, conducted groundbreaking research and found that whether consciously or unconsciously, organizations pressure employees, including leaders, to save their real, authentic, nonconforming selves for outside of work.
In contrast to this prevalence of workplace conformity, Gino’s research concludes that there are benefits to encouraging “constructive nonconformity.” The problem is: how do you break up the adherence to the status quo that is so ingrained in most corporate cultures?
Gino, along with HBR, explores this question during the month of October through a series of case studies, interviews, assessments, and articles exploring the thoughts of leaders in the field and how companies are using nonconformity to their benefit.
During this live, interactive HBR webinar, Gino will share the insights from her research, along with practical tips on the best ways to encourage constructive nonconformity, and real life examples from companies within the restaurant, manufacturing, and financial services industries. (Aired on 10/26/16)
FREE C-Suite Strategy for Growth   (Management & Leadership)
Many factors shape the success or failure of a new business, whether a start-up or a new venture inside a larger company. But the most important and least understood factor is the personality of the builder—the founder or leader’s particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style.
In their book, Built for Growth, coauthors Chris Kuenne and John Danner decode the interplay between the business builder’s personality and new-business success or failure. Using a patented analytic methodology, Kuenne and Danner discovered four distinct types of highly successful “business builder” personalities—the Driver, the Explorer, the Crusader, and the Captain—each displaying special gifts and predictable gaps or shortcomings in growing their companies or new ventures.
On March 6, 2017, in a live, interactive Harvard Business Review webinar, Kuenne and Danner will share research findings from Built for Growth, as well as insights and personal experiences on how each personality type can successfully manage the challenges of building businesses of lasting value.
With vivid stories and practical tools, the authors of Built for Growth will provide unprecedented insight into the personalities of each builder type and how you can use that insight to assess yourself and others to improve your odds of success. (Aired on 3/6/17)
FREE Energy Strategy for the C-Suite   (Management & Leadership)
Your company may spend—and waste—millions of dollars each year on energy, and even more when considering your supply chain, vendors, and logistics costs. Yet outside of energy-intensive industries, most firms approach energy as merely a cost to be managed.
But energy now is climbing the corporate agenda, due to opportunities to reduce costs and provide an important differentiator. As new research has shown technologies are creating new choices in managing supply and demand and sustainable business practice.
On April 19, 2017, in a live, interactive Harvard Business Review webinar, a panel of experts will discuss the key steps in applying emerging best practices to create competitive advantage with energy. The on will focus on frameworks for using energy strategies that drive business value, as well insights from leading companies around making that strategy operational. You will leave this webinar with a practical, actionable framework and best practices that can drive enormous business value. (Aired on 4/19/17)
FREE Avoid Dysfunction in Your Family Business   (Management & Leadership)
Family businesses abound but are fragile. Two telling facts: ..... About two-thirds of all businesses in the world are family run. Family businesses are the backbone of economies and the lifeblood of job creation. ..... Most family businesses don’t last long. The average life span of a family firm is 24 years.
Many family businesses fail because they become emotionally dysfunctional. Older generations struggle to share power, relationships become strained, conflicts arise, and the business suffers. But it is possible to prevent emotional dysfunction—and help family businesses survive and prosper.
On April 24, in a live, interactive Harvard Business Review webinar, INSEAD professor Manfred F.R. Kets de Vries—author of “Saving a Family Business from Emotional Dysfunction”—provides a framework and practical advice that family businesses can use to avoid business-killing conflicts. (Aired on 4/24/17)
FREE Managing People as Carefully as Money   (Management & Leadership)
Featuring Eric Garton, coauthor of Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team’s Productive Power. (Aired on 8/10/17)
FREE Growth Strategies for Business Leaders   (Management & Leadership)
Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment — find an attractive market, formulate the right strategy, and win new customers.
But when Chris Zook, author of the best-selling Profit from the Core, researched this question, he found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external — increasing distance from the front lines, loss of accountability, and proliferating processes and bureaucracy, to name only a few resulting negatives.
In this live, interactive HBR webinar, Zook will lay out how the roots of success or failure increasingly lie in the ability of companies to remain fast, perceptive, innovative, and adaptable. Internally thriving companies can respond to shifts in their competitive environments, identifying — and executing — strategies that sustain their dominance.
The discussion will include how to: ..... Keep an insurgent’s clear mission and purpose ..... Use the power of 10X — a willingness to commit 10 times the normal resources — on a company’s critical, game-changing capabilities ..... Develop next-generation leaders ..... Plan and prepare for what will be the next-generation business models. (Aired on 10/17/17)
FREE Saving the Family Businesses   (Management & Leadership)
Family businesses are critical, but they struggle to survive long term. Consider that: ..... An estimated 80% of global businesses are family-owned ..... Family-owned businesses are responsible for 60% of total US employment and generate 78% of all new jobs ..... However, approximately 70% of family-owned businesses only last one generation.
Deborah Bell, in a Harvard Business Review article on family businesses, shared research that looked at the corporate governance and board practices of family-owned businesses in comparison with non-family-owned businesses. This research reviewed the need for improvement in several areas, including: ..... The skills and selection of board members ..... Succession planning ..... Diversity. (Aired on 10/24/17)
FREE The Analytical Marketer   (Sales & Marketing)
Analytics is driving big changes in marketing, not only in what marketing departments do but also in how they are organized, staffed, led, and run.
Marketing leaders are grappling with multiple issues, which include creating a unified view of the customer, building an analytically driven marketing organization, and determining the structure and talent needed to lead interactions with IT, finance, and sales
Adele Sweetwood, head of Global Marketing for SAS, the world’s largest independent analytics company, has thought deeply about this and has written about how analytics is transforming marketing. On November 16, Sweetwood will lead an interactive Harvard Business Review webinar focused on the analytical marketer.
Sweetwood will share critical insights on the changing marketing organization that is digital, agile, and analytical—and tools for reinventing it. Her insights are based on her own firsthand experience transforming a marketing organization from “art” to “art and science.” Challenged and inspired by SAS’s analytics products, the SAS marketing team was forced to rethink itself to take advantage of the new capabilities that those tools offer the modern marketer. (Aired on 11/16/16)
FREE Own Your Day: How Sales Leaders Master Time Management   (Sales & Marketing)
Sales managers work under intense conditions unique to their roles that traditional time management strategies fail to address.
Many leaders believe it's impossible to develop an effective routine for themselves and their direct reports when their time is consumed with phone calls, emails, meetings, challenges, competing priorities, as well as selling and serving customers.
In his new book Own Your Day executive sales and management coach Keith Rosen offers a plan to change all that. In addition to learning time management strategies that will have an immediate, positive impact on your life, Rosen advises on how to coach your people to thrive and help them improve their daily productivity, performance, and personal accountability.
In this live, interactive HBR webinar, Rosen will share insights into managing your time and how to pass these insights along to your team to increase profitability and performance. (Aired on 7/26/16)
FREE The Elements of Value: Measuring What Consumers Really Want   (Sales & Marketing)
When potential customers evaluate a product or service, they weigh its perceived value against the price. For marketers, it is fairly easy to understand and analyze how consumers think about the price side of the equation. But understanding what consumers truly value is much more complex and psychologically complicated.
To better dissect and understand value through the eyes of the customer, Bain & Company's Eric Almquist and his colleagues have identified 30 “elements of value” in four categories—functional, emotional, life changing, and social impact. Using these elements of value it is possible to develop a rigorous model of consumer value and better understand consumer behavior in any area.
On August 9, 2016, in a live, interactive, Harvard Business Review webinar, Almquist will describe the elements of value and explain how marketers can use this concept to improve customer experience, value and spark growth. Insights from this work can affect customer segmentation, new product development, and customer loyalty. (Aired on 8/9/16)
FREE How to Nudge Your Customers Without Pushing Them Away   (Sales & Marketing)
Behavioral science is yielding important new insights about how consumers make decisions. Extensive research has shown that defaults are an effective way to nudge—but not force—consumers to act in a certain way. Defaults work because of people’s well-established bias for choosing default options. For example, defaults can nudge people to save for retirement by automatically enrolling them in a designated option unless they make an active decision to opt out.
On January 31, in an interactive Harvard Business Review webinar, Northeastern University marketing professor Mary Steffel will share insights from her research on the power of defaults and how marketers and policymakers can leverage defaults to improve consumer well-being. She will also discuss the ethics of defaults and the roles and impact of disclosure and transparency. (Aired on 1/31/17)
FREE How to Build Your Cybersecurity Defense   (Security / Safety)
Featuring cybersecurity expert Colin McKinty, VP of Cyber Security Strategy, Americas, at BAE Systems, and author of the Harvard Business Review article “The C-Suite and IT Need to Get on the Same Page on Cybersecurity.” (Aired on 7/31/17)
FREE Cybersecurity Strategy for the C-Suite   (Security / Safety)
Featuring Stuart Madnick, John Norris Maguire Professor of Information Technologies, MIT Sloan School of Management, Professor of Engineering Systems, MIT School of Engineering, and Founding Director of MIT's Interdisciplinary Consortium for Improving Critical Infrastructure Cybersecurity. (Aired on 8/3/17)
FREE What’s Your Data Strategy?   (Technology)
More than ever, the ability to manage torrents of data is critical to a company’s revenue growth and success. Even with data-management functions and chief data officers, most companies remain badly behind the curve.
On average, less than 50% of structured data is used in making decisions—and less than 1% of an organization’s unstructured data is analyzed or used at all. More than 70% of employees have access to data they should not, and 80% of analysts’ time is spent simply discovering and preparing data. Data breaches are common, rogue data sets propagate in silos, and companies’ data technology often can’t manage all this.
Having a chief data officer and a data-management function is a start, but neither can be effective in the absence of a coherent strategy for organizing, governing, analyzing, and deploying data.
On April 18, 2017, in a live Harvard Business Review webinar, Tom Davenport—a thought leader on data and analytics— will explain why having a clear data strategy is essential, and will describe a new framework for building a robust data strategy that can be applied across industries and levels of data maturity.
Davenport will share key insights from the HBR article “What’s Your Data Strategy?” He will explain the importance of a data strategy that: ..... Balances offense and defense ..... Provides both control and flexibility ..... Permits both a single source of the truth and multiple versions of the truth.
If your organization has massive amounts of data and wants to take greater advantage of this valuable asset, join Davenport and HBR to understand the keys to effective data strategy. (Aired on 4/18/17)
FREE The Cybersecurity Challenge of the IoT   (Technology)
Every enterprise will be affected by the Internet of Things (IoT). Along with new opportunities and business models, this new connected world challenges your conception of cybersecurity and your ability to deliver it in IoT-enabled digital networks, your commercial operations, and your partner ecosystems. Paradoxically, the very principle that makes the IoT so powerful—the ability to share data instantly with everyone and everything—creates a huge cybersecurity threat.
Because of the level of data sharing involved, the IoT requires entirely new thinking about cybersecurity. And most enterprises aren’t there yet. Most privacy policies won’t fly. Most standards and metrics aren’t adequate. Most security operations are not sufficient.
So what should companies do?
On September 19, in a live, interactive Harvard Business Review webinar, Christopher Rezendes and David Stephenson—both experts on cybersecurity and the Internet of Things—will describe how companies must think and act differently to ensure security in this era of connected sensors and devices. They will draw from years of experience and real-world case studies to lay out what firms must do immediately and longer term.
If your company sees opportunity in the Internet of Things but has not thought through all of the implications and cybersecurity risks, join Rezendes, Stephenson, and HBR on September 19. (Aired on 9/19/16)
FREE Leveraging Health Care IT Investment   (Technology)
Recent years have seen massive investments in health IT. Yet most U.S. health care systems are still in the early stages of using those investments in their daily operations to improve the quality and reduce the cost of care. What can be done to better leverage these IT investments to speed up and improve performance?
Harvard professors David Cutler and Robert Huckman, who have extensive experience analyzing innovations in health care delivery, argue that instead of measuring success by how far along a health system is in implementing a particular IT system, leaders need to consider how close they are to conducting analyses to answer pressing operational and delivery questions. For example, what proportion of eligible patients received a beta blocker following a heart attack? What percentage of operating room procedures were disrupted due to an undocumented but known patient condition, such as a latex allergy?
Prioritizing a list of such analyses allows a streamlined set of data to be gathered and processed, ideally with passive collection that minimizes disruption to a staff’s core activities. With these answers in hand, leaders can make meaningful operational improvements such as strategically reorganizing workflows.
On December 15, in a live, interactive Harvard Business Review webinar, Cutler and Huckman will share insights and lessons on how to leverage these huge IT investments to drive meaningful operational changes. They will lay out a process for making change happen and describe examples of where the process is being successfully implemented. (Aired on 12/15/16)
FREE Automation Transformation: Leveraging Digital Labor in the AI Era   (Technology)
Different eras of technology bring massive shifts to the workforce. The industrial revolution shifted workers from farms to factories. In the first era of automation, machines relieved humans of exhausting manual work. Today, Era Two of automation continues to wash across the services-based economy, affecting jobs in industries ranging from agriculture to manufacturing.
Now Era Three, with the rise of artificial intelligence (AI), is dawning.
Smart computers are demonstrating they are capable of making better decisions than humans can. Brilliant technologies can decide, learn, predict, and even comprehend much more quickly and accurately than the human brain, and their progress is accelerating.
So where will this leave companies and workers? How should executives think about a new era of “digital labor”?
In this live, interactive Harvard Business Review webinar, Julia Kirby, coauthor of Only Humans Need Apply, reframes the conversation about AI, arguing that the future of increased productivity and business success isn’t either human or machine. It’s both.
The key is augmentation, utilizing technology to help humans work better, smarter, and faster. Instead of viewing these machines as competitive interlopers, we can see them as partners and collaborators in creative problem solving. The choice is ours.
If you want to know about the most powerful trends on the horizon and how they will affect you, your company, and your workforce, join Julia Kirby and HBR on October 20. You will discover how the most productive workplaces combine talented people with sophisticated machines in high-impact augmentation, and you will come away with new ideas about the future of digital labor. (Aired on 10/20/16)
FREE Operationalizing Analytics & IT   (Technology)
Most organizations are focused on becoming more analytical. But practically, how does this work functionally and organizationally?
Organizations are wrestling with how people in analytics, IT, operations, and in different business units work together. That’s because data and analytics activities represent a blurring of traditional lines of demarcation between the scope of IT and the responsibilities of operating divisions.
In his recent Harvard Business Review article, Gahl Berkooz, Chief of Analytics for General Motors’ Connected Customer Experience Division, identified four organizational structures that different companies are using: ..... A stand-alone data and analytics service function ..... An integrated operational data and analytics function ..... Data and analytics integrated as part of IT ..... Data and analytics embedded in operating divisions.
There is no universal right answer or best structure. Each structure has advantages and tradeoffs. On December 12, in a live, interactive Harvard Business Review webinar, Berkooz will delve into each of these models, presenting a decision-making framework and questions to help organizations choose the best structure. (Aired on 12/12/16)
FREE Creating Value in a Digital Economy   (Technology)
In previous eras, innovations were largely designed to support large organizations’ internal processes and help them operate more efficiently. But with digital innovations, innovators are displacing legacy organizations. As digitization and automation transform the economy, well-resourced incumbents are losing out to upstarts.
Digital innovators—like Amazon and Uber and Tesla—are winning because in the digital economy, value is created differently. Digital relationships provide data that reaches farther into a customer’s world than into those of competitors. This data makes possible new relationships with customers and a new level of intimacy, allowing firms to personalize offerings. The digital economy is resulting in new types of value chains, partnerships, and ecosystems.
On February 22, Maxwell Wessel, coauthor of the HBR article “The Problem with Legacy Ecosystems,” will explain how incumbents are constrained by their established value chains and how industrial-era companies must change. (Aired on 2/22/17)
FREE The Emerging AI Opportunity   (Technology)
Hype and sci-fi headlines have heralded the arrival of artificial intelligence technologies. But businesses are just beginning to understand how to think about AI, how to integrate it into their business model, and where it might be used to create competitive advantage.
On March 28, in a live, interactive webinar, Hilary Mason, founder and CEO of Fast Forward Labs, will talk about AI and how businesses are already being changed by the combination of AI, cloud, analytics, and other technologies. The discussion will take a look at a range of activities where machine learning is already having an impact, not just to reduce the costs of work but also to create new opportunities.
And Mason will also talk about the frameworks that companies should consider when evaluating where these technologies can have the most impact for growth as well as the challenges that come with this technical revolution. (Aired on 3/28/17)
FREE How Digital and Mobile Improve the Patient Experience   (Technology)
All health systems are focused on engaging patients and improving the patient experience, but not all health systems are going about it the same ways—or achieving the same results.
Geisinger Health System, one of America’s leading systems, is taking radical steps to dramatically improve the patient experience. Geisinger is creating digital patient engagement and mobile device solutions, applying the same rigor traditionally reserved for quality improvement work. The premise is that patient experience and quality of care are linked; improving the former can improve the latter.
Steps Geisinger is taking include: ..... Leveraging digital and mobile technologies to better connect with and engage patients ..... Balancing technology with the personal touch ..... Inviting criticism from patients and even offering refunds for dissatisfaction ..... Adding staff and empowering them to resolve patient experience problems.
These steps are already producing process improvements and greater patient engagement—and Geisinger is just getting started.
On June 20, 2017, in a live, interactive HBR webinar, Dr. Jonathan Slotkin will: ..... Explain the role of digital and mobile technologies in improving the patient experience ..... Elaborate on how Geisinger is incorporating technology without losing the personal touch ..... Discuss how Geisinger is encouraging patient criticism and offering refunds to drive improvements in the patient experience.
If your health system wants to transform the patient experience and is considering how best to use digital and mobile technologies, join Geisinger’s Dr. Jonathan Slotkin and HBR on June 20. (Aired on 6/20/17)
FREE Crossing the Digital Divide   (Technology)
Most business leaders view digital disruption as an opportunity, not a threat. But as George Westerman, principal research scientist at the MIT Sloan Initiative on the Digital Economy, says, while technology changes quickly, organizations change much more slowly.
True digital transformation is happening at very different rates inside different companies. While having the right digital strategy is essential, it’s not enough. Digital leaders are good at putting in place the organizational structures, incentives, technologies, and capabilities necessary to operate in the digital world. They also create a culture that embraces change.
On August 18, in a live, interactive HBR webinar, Westerman will talk about his latest research into successful transformation and the best practices of those who have changed their organizations for the future. (Aired on 8/18/17)
FREE Putting Predictive Analytics to Work   (Technology)
Prediction is reinventing industries and changing our worlds. Companies, governments, law enforcement agencies, hospitals, and universities are using the power of big data and analytics to predict whether we’re going to “click, buy, lie, or die.”
Today, companies that leverage predictive analytics to boost sales, identify the best talent, create new products, and make better decisions are gaining a competitive edge in every industry.
But to unleash this powerful data, companies must understand the objectives and techniques — and the limits — of predictive models. The organization must develop a data strategy, and the whole company must commit to a plan for executing on the insights that are gained.
In this interactive webinar, Eric Siegel, author of the best-selling book Predictive Analytics, will discuss: ..... Where leading organizations are using predictive analytics to drive better decisions and achieve better bottom-line results in a wide range of industries ..... What companies must do to leverage predictive analytics and the importance of data prep ..... How to set business goals and understand which specific predictions are going to help ..... Why an organizational plan — not just a technical plan — for execution on insights is crucial. (Aired on 9/25/17)
FREE The CIO Balancing Act: Operations and Business Innovation   (Technology)
IT leaders must increasingly strike a balance between finding innovative technology solutions and overseeing routine IT duties such as cost control, crisis management, and operational upgrades.
In a recent report, 72 percent of CIOs acknowledged that balancing business innovation and operational excellence is an ongoing challenge. This isn’t a surprise, given the rapid migration of legacy systems and apps to the cloud and the need for CIOs to battle (and defeat) ever-changing cybersecurity threats.
So how can CIOs think about their evolving role while ensuring operational excellence in serving the needs of business units and employees? What kinds of decisions around technology and IT personnel must be made, and how will CIO leaders think about their departments in the future?
In this live, interactive HBR webinar, Khalid Kark, research director of Deloitte’s US CIO Program, will discuss how CIOs can navigate the challenges of efficient operation and the mandate for innovation and transformation. Khalid will also present findings from the latest Global CIO Survey. (Aired on 9/29/17)
FREE How to Capitalize on Disruption   (Technology)
Companies around the world anticipate the need for massive change over the next five years as “digital” permeates all aspects of their business, according to a new global survey by Harvard Business Review Analytic Services.
Already in the midst of disruption, the 376 business leaders surveyed in this report said they expect this pressure to accelerate and intensify. At the same time, they worry their companies are not prepared to meet this challenge.
What can digital leaders do to move their organizations forward? The shift starts with identifying the right digital strategy for your company. But such massive change also demands changes to organizational structures, systems, and processes, including the way IT works with the rest of the business.
In this live, interactive HBR webinar, Jeanne Ross of the MIT Center for Information Systems Research will discuss how to choose the right digital strategy and lead change through the organization. She will also discuss the importance of cross-functional teams, as well as the need to build agility into new systems. (Aired on 10/12/17)
DISCLAIMER:   Chamber Strategies and its Chamber of Commerce partners display these webinars and on-line workshops as a good-faith educational resource for Chamber members.   This does not, in any way whatsoever, constitute an endorsement of these webinars, workshops and/or any associated websites, nor are we responsibile for their content, accuracy, legality, or any other matter so related.   Should you find that a webinar is unavailable, please let us know.   Thank you.
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