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Webinars & Workshops
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Webinars & Workshops           Business Resources
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 On Demand Webinars
FREE The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions   (Advert, Promo, Social Media)
We're now in a world where digital ad spending is routinely evaluated and optimized on the basis of online-to-offline impact. And in today's smartphone world, that means phone calls. How well your Adwords, Facebook, and display advertising generates phone calls can make or break your ROI. Marketers must now take the same data-driven approach to calls as they do online conversions—starting with ad and landing page creative, using targeting and audience building, and finally with attribution and optimization.
You will learn: ..... What kinds of call data marketers should capture to prove ROI ..... How to optimize AdWords, Facebook, and display ad campaigns to drive calls ..... Success stories and examples from leading brands.
Join us for this free seminar to learn proven strategies to improve ROI and acquire more customers from AdWords, Facebook, and display ads. (Aired on 7/18/17)
FREE 10 Marketing Hacks to Deliver Work On-Time, Every Time   (Professional Development)
Marketing teams are under an enormous burden to quickly produce high-quality work. A recent survey showed that nearly 60 percent of marketers are completely overwhelmed and barely meeting their deadlines.
But creative teams have proven that if they work more efficiently and avoid unnecessary confusion, they will firmly establish their value to the company by delivering work when it's expected.
Join us for this free seminar to learn how to get your workload back under control, get your content to market faster, and take back your life. (Aired on 10/11/17)
FREE Five Must-Haves for an Effective Email Campaign   (Sales & Marketing)
The research shows it and the industry experts agree: A well-thought-out email marketing campaign can make or break your chance to get in front of a prospect. Competing for attention in a prospect's inbox, however, is no walk in the park. And creating an ongoing dialogue that builds lasting connections is critical.
Join us for this free seminar to learn how to build effective email campaigns that connect with your audience. (Aired on 7/11/17)
FREE Optimizing Your B2B Demand Generation Machine   (Sales & Marketing)
How Experimentation Helps You Do More with Less -- Humans are born scientists: we start out by testing what happens when we jump out of the crib (conclusion: gravity). Our knowledge about the world grows by (flying) leaps and bounds with each experiment we undertake. When we're presented with the goal of walking, we work every angle until we're running.
When you're presented with the goal of generating more traffic and leads, hypothesizing and experimenting are just as impactful. Join us on June 20 for this free seminar to hear real stories, marketing campaign tactics, and optimized outcomes that will inspire you to use your own natural instinct to experiment.
You will learn: ..... How to get the most engagement from every interaction with a visitor along their journey ..... Ways to maximize the ROI of your marketing campaigns ..... How to deliver a best-in-class experience to your customers to turn them into advocates ..... Ways reduce the risk of developing digital campaigns that don't generate leads. (Aired on 6/20/17)
FREE How to Grow Organic Installs With App Store Optimization   (Sales & Marketing)
So you've sunk a chunk of time and money into building your super-nifty app (or are planning to), but don't forget— Merchandising. Is. Everything. Without prime placement in the app store, very few people will find and install it ... no matter how nifty it is.
What's the secret to increasing organic installs for your app, without having to spend even more money?
Join us on June 27 for this free seminar to learn how to create a tailored app store optimization plan that will work for for your app (not those generic hints you find from any ol' Google search). ASO leads to higher visibility and more users for your app, for less money. Now that's nifty.
You will learn: ..... How to improve app store visibility ..... How to master the new Google Play layouts ..... How A/B testing drives conversion rates up ..... How organic installs help paid campaigns. (Aired on 6/27/17)
FREE The Future of Content Experience   (Sales & Marketing)
Your content experience is the environment in which your content lives, but it's also much more than that. It's the place where all the user action takes place. It's where a visitor converts to a lead, and where you can measure your content's effectiveness across the entire buyer journey.
Join us for this free seminar to learn how to build a well-optimized, high-converting content experience. (Aired on 9/12/17)
FREE Brand Advertising: Your Bottom Line Superpower   (Sales & Marketing)
Brand advertising is digital marketing's best kept secret. Instead of fighting it out at the bottom of the funnel, more and more marketers are proving that getting in early is a saavy move. Learn how to execute and measure top-of-funnel campaigns that set your brand apart, from awareness all the way to purchase.
Join us for this free seminar featuring real-world results from HomeServe and see for yourself how leveraging brand advertising increases conversion rates and market share. (Aired on 9/19/17)
FREE Maximizing Return on Your Event Investment   (Sales & Marketing)
When it comes to events, attendees will associate positively with your brand and solution based on their overall experience—and more importantly—your communication with them from a pre- and post-show basis.
Join us for this free seminar where you'll learn what to look for in selecting an event partner, as well as detailed best practices for preparing staff and setting up your outbound communications to maximize your investment. (Aired on 9/26/17)
DISCLAIMER:   Chamber Strategies and its Chamber of Commerce partners display these webinars and on-line workshops as a good-faith educational resource for Chamber members.   This does not, in any way whatsoever, constitute an endorsement of these webinars, workshops and/or any associated websites, nor are we responsibile for their content, accuracy, legality, or any other matter so related.   Should you find that a webinar is unavailable, please let us know.   Thank you.
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