Webinars & Workshops
(Another Membership Benefit)
Webinars & Workshops           Business Resources
  BrightTALK
 Upcoming "Live" Webinars
 October
24
8:00 AM
Pacific
FREE
5 Ways to Turn Around Weak Sales Messaging   (Sales & Marketing)
Sometimes the messaging delivered by Marketing doesn’t have enough punch when used in the field by sales people trying to get the attention of a prospect. Content creation and sales conversations are different!
Learn 5 ways to strengthen sales messaging and stay consistent with your offering’s core message and engage the buyer.
 November
1
10:00 AM
Pacific
FREE
4 Smart Ways to Find and Win New Clients   (Sales & Marketing)
Are you frustrated with your sales results, even though you have put a lot of time, money and effort, your heart and soul into growing your revenue? Looking to grow your sales, quickly and effectively, but also prevent buyer’s remorse and keep your clients loyal?
This webinar will help you identify new ways (that you can start using right away!) to find, engage, win and keep new clients.
Here's what you will discover:
1.FIND: How to find new clients who are in the market today
2.ENGAGE: How to connect with them instantly and engage into a dialogue
3.WIN: How to remove any resistance and win new clients
4.KEEP: How to prevent buyer’s remorse and keep your clients loyal
 On Demand Webinars
FREE Staying Compliant with the New Dept. Of Labor Financial and Fiduciary Disclosure   (Admin, Finance, Legal, etc.)
In April 2016, the Department of Labor (DOL) released its final rule regarding financial and fiduciary disclosures. This rule significantly expands the definition of fiduciary, spanning financial advisors as well as plan sponsors, funds, and producers who provide incentives to advisors.
The rule has far-reaching impacts on business, compliance, and operations/technology and the April 2017 compliance deadline is coming up quickly. For companies not already working on their response strategy, time is rapidly running out.
View this webinar to learn how DocuSign can help you: - Satisfy the final rule requirements by automating disclosures with a tamper-proof audit trail - Delight clients and brokers by providing a greatly improved customer experience - Meet critical DOL deadlines with rapid implementation (Aired on 4/11/17)
FREE Opportunities that exist as a result of market volatility   (Admin, Finance, Legal, etc.)
Panacea Adviser has teamed up with BrightTalk and Brooks Macdonald for a free webcast to support and educate Financial Advisers.
This 45 minute webcast will cover: ..... the recent market and economic environment ..... potential issues of the current volatility in world markets ..... opportunities that can exist as a result.
It will then detail some of the vehicles that can be used to dampen the impact of volatile markets.
The webcast will be led by Edward Park. Edward is a Chartered Financial Analyst (CFA) and manages bespoke discretionary portfolios on behalf of a number of Brooks Macdonald clients. He also assists in the formulation of the Brooks Macdonald investment process as a member of both their Asset Allocation and Investment Committees.
This in-depth, thought provoking session will be of real value to you and your firm and not one to be missed! (Aired on 4/13/17)
FREE Key Ingredients of a Successful Social Selling Program   (Advert, Promo, Social Media)
There is much more to running a successful, sustainable Social Selling program that you might think. In this presentation we discuss all of the elements required for long term success and the challenges that organizations face in this area. (Aired on 3/13/17)
FREE Best Practices to Keep Your Customers (and Boss) Happy   (Customer Experience)
Your Contact Center plays a significant role in your Customers' journeys. How do you protect this cornerstone of your brand? In this session, IR Experts will cover some best practices and case studies on: ..... Finding gaps in the Customer Experience before your customers are affected ..... Providing actionable data for your team & management ..... Ensuring your Contact Center Technology delivers the Customer Experience you intend.
Join us for insights that will help you decide the best way to protect your Contact Center and Customer Experience. (Aired on 2/2/17)
FREE Customer Retention is an Art Form & A Strategy   (Customer Experience)
Sales teams focus on landing the initial deal. Customer retention becomes the responsibility of everyone else in the organization who was not part of that first sale. Discover how to leverage the value of post-sale support teams. Create customer experiences which contribute to customer success and customer retention. (Aired on 6/14/17)
FREE Should employees bring their personal lives to the workplace?   (Human Resources)
People often associate stress with workload, but issues that arise outside work are often the biggest triggers and contributors to mental ill-health – troubled relationships, financial worries or family problems. We spend so much of our time working that it’s almost inevitable we cannot leave our problems at the office door.
But is it fair for employers to ask questions about individuals’ personal circumstances? And is it appropriate or practical to offer support?
A range of wellbeing experts and HR practitioners explore these issues, debate best practice and provide practical guidance on a number of topics which could include: ..... Types of stress and how they manifest at work. ..... The implications of stress at work, and why work-life balance is an increasingly anachronistic idea. ..... Ways of dealing with stress – should employers be proactive or stay out of it? ..... How to equip employees to deal with stress at work (i.e Neyber) (Aired on 5/24/17)
FREE 7 Digital Best Practices for HR Professionals: Ways to Recruit and Hire Faster   (Human Resources)
Industry experts predict that all successful businesses will soon become 100% digital. The biggest challenge is the “how”. The HR world is rapidly changing; global candidates are becoming more tech-savvy and rely on mobile-enabled interactions. Now more than ever, HR teams are looking to attract and retain the right talent, increase employee satisfaction, and enrich the overall recruiting and onboarding experience.
Here’s the time to make 2017 a year of digitization and transformation. The plan: revamp all of your current HR processes and swap paper for an eSignature solution for everything ranging from offer letters, new hire approvals, candidate NDAs, and contractor agreements.
Watch this on-demand webinar to learn about the 7 important ways that HR teams can make meaningful progress in their digital transformation. You will also learn:
• Top HR pains in the workplace
• How other companies achieved success in digital transformation
• How leveraging an eSignature solution can help you save time and money. (Aired on 6/29/17)
FREE Global Outlook Quarterly Update   (International Trade)
We are delighted to invite you to join our forthcoming webcast at which our Head of Global Strategy, Andrew Milligan, will discuss our latest macro-economic and market views whilst considering the Outlook for the next quarter. There will be an opportunity to pose your questions directly to Andrew. Audience dial in numbers ..... Standard International Access: +44 (0) 20 3059 2627 ..... Password: 9975890#. (Aired on 3/17/17)
FREE How to Handle 7 Types of Problem Employees   (Management & Leadership)
Fascinating finds from observations of and interviews with 7 types of problem employees... You've probably got at least 1 in your organization. This workshop is for managers and business partners who aren't quite sure what to do next with the renegades, chronic complainers, inconsistent performers and others that make your job more challenging.
Join me for a different perspective, one that comes directly from these problem employees. (Aired on 8/22/17)
FREE Managing a Global Team: Resolving Cross-Cultural Issues   (Management & Leadership)
More and more organizations are taking advantage of the benefits a globally-distributed workforce can provide. Although dispersed teams promise substantial growth opportunities and a reduction in overhead costs, managing them can be problematic. The secret to success is in understanding the differences you’re likely to encounter when managing teams across borders, cultures, and time zones.
Join me, Scott Abel, The Content Wrangler, and my special guest, Barry Saiff, CEO of Saiff Solutions, for a free one-hour webinar on resolving the most common cross-cultural team management challenges.
In this session, using real-life examples, you’ll learn how to address global cultural differences in the way people deal with conflict, relate to authority, ask and answer questions, express respect, and practice equality in the workplace. You’ll hear useful advice—gathered from our own experience managing a global team that spans North America, Asia, and Europe. You’ll leave knowing what you need to do to succeed. (Aired on 9/7/17)
FREE This Will Change Your Approach to Sales Enablement: Defining Sales Enablement   (Sales & Marketing)
Sales enablement is providing the sales organization with what they need to sell more effectively. How is your organization doing that and what do you need to know about the future of sales enablement?
Alice Heiman will lead a lively panel discussion on this topic. Please join her, Elinor Stutz, Inspirational Speaker and Educational Trainer at Smooth Sale, Nancy Nardin, Founder of Smart Selling Tools, and Mike Kunkle, VP Sales Transformation Services at Fast Lane as they define sales enablement and discuss its future. (Aired on 9/5/17)
FREE People before Paperwork: The New Imperative for Sales Managers   (Sales & Marketing)
Buyer research tells us precisely what buyers want. Employee engagement studies clearly indicate what employees are looking for. The evidence is indisputable... But Sales Managers are mired in reports and forecasts and updates that force them to do just the opposite of what buyers and sales pros need from them. Join Deb Calvert, Executive Coach & President of People First Productivity Solutions, to get the business case for putting people before paperwork on the job. (Aired on 8/1/17)
FREE The Lies Salespeople Believe That Prevent Sales Growth   (Sales & Marketing)
Why do the majority of salespeople struggle to have conversations with buyers that build trust and add value? Learn what science has found are the hidden, but most common, mindsets and beliefs that the majority of salespeople struggle with and discover how they impact sales performance and growth. (Aired on 2/16/17)
FREE Purpose Driven Sales   (Sales & Marketing)
What makes top sellers better? Lisa McLeod’s global study revealed: salespeople who sell with Noble Purpose, who want to improve customer’s lives, outsell salespeople focused on targets and quotas. Lisa shows how to find your Noble Purpose and use it to increase competitive differentiation, ignite emotional engagement, and drive revenue. (Aired on 1/9/17)
FREE Can Checklists Stop Deals from Dying and Help Consistently Achieve Quota?   (Sales & Marketing)
Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively. (Aired on 1/17/17)
FREE Getting Intelligence from Dumb Data   (Sales & Marketing)
As marketing people, we gather a wealth of data on anything from traffic, enquiries and purchases to population, weather and market trends. This poses two key challenges.
1. No matter how much data you gather, it is dumb data. Just knowing numbers in isolation does not provide an answer to the question, “Why?”
2. No marketing human can analyse so much data to such a degree that all possible opportunities and threats can be identified.

In this webinar, aimed at marketing managers who are looking to widen their knowledge of marketing intelligence, I will cover the following areas. ..... Finding truth in analytics data. Things to consider that can skew your assumption. For example, one graph may suggest an incorrect insight because there’s something else you aren’t looking at. ..... Examples of how to use linear regression on existing data to forecast future behaviour. ..... Ideas for using algorithms to look for correlations between multiple pieces of data from multiple sources. ..... Examples of how some companies are using artificial intelligence and machine learning to create deep learning capability – marketing intelligence at scale. (Aired on 4/4/17)
FREE AdReaction: Engaging Gen X, Y and Z   (Sales & Marketing)
A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group. (Aired on 2/7/17)
FREE Effective Territory Management   (Sales & Marketing)
As a sales rep or sales manager, are you effectively managing territory? Are you focused, systematic, productive, and thorough in your approach while still being nuanced and flexible? Are you working the right deals, at the right level, at the right time, in the right way? Let's nail this down. (Aired on 5/25/17)
FREE Improving Close Ratios: Positioning the Sales Process Towards the Buyer   (Sales & Marketing)
Most companies would agree that the sales closing ratio is the number of closed sales divided by the number of presentations. But to improve close ratios, you have to understand the unique aspects of each customer and how your product or service solves their business problem.
The focus must always be on the customer if you expect to improve the performance results of your team, because low or inconsistent close ratios are often a symptom of a bigger issue.
Join this webcast to learn how to: ..... Customize your approach to meet the needs of the buyer, not the seller ..... Ask the right questions throughout the buyers’ decision-making process ..... Clarify urgency to be sure that the buyer is truly ready to make a change and buy ..... Break through your biggest competitive challenge—buyer status quo ..... Use strategies for cultivating referrals rather than waste time cold-calling and cold-emailing. (Aired on 3/7/17)
FREE Sales Success   (Sales & Marketing)
Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively. (Aired on 4/13/17)
FREE Seven Keys to Solving Your Client's Problems (and your own)   (Sales & Marketing)
Just as athletes can improve athletic performance, all of us can improve our problem-solving skills. These seven skills will help you help your clients identify their challenges more clearly and co-create profitable solutions. No matter what your starting point, you will perform better by applying these skills. (Aired on 6/1/17)
FREE Objective Based Selling: Sell More to More People   (Sales & Marketing)
Most sales people spend a disproportionate time selling to narrow segment of their market, while ignoring or struggling to engage with over 50% of potential buyers. Objective Based Selling presents a different way to look, engage and sell to often ignored segments, leaving money and success on the table. (Aired on 6/22/17)
FREE Beyond the Hype: What It Takes For Inside Sales Success   (Sales & Marketing)
Whether you are a startup, small business, or enterprise, no one can afford to get inside sales wrong. What should the strategy include? How will you track progress and measure success? How do you develop the team? Hear what’s working direct from the front lines on this interactive panel discussion. (Aired on 6/6/17)
FREE 4 Smart Ways to Find and Win New Clients   (Sales & Marketing)
Are you frustrated with your sales results, even though you have put a lot of time, money and effort, your heart and soul into growing your revenue? Looking to grow your sales, quickly and effectively, but also prevent buyer’s remorse and keep your clients loyal?
This webinar will help you identify new ways (that you can start using right away!) to find, engage, win and keep new clients.
Here's what you will discover:
1.FIND: How to find new clients who are in the market today
2.ENGAGE: How to connect with them instantly and engage into a dialogue
3.WIN: How to remove any resistance and win new clients
4.KEEP: How to prevent buyer’s remorse and keep your clients loyal. (Aired on 7/12/17)
FREE Push notifications that work: 6 tips for building a devoted user base   (Sales & Marketing)
A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.
At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.
Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.
You'll: ..... Discover the one trick to never-fail push notifications everywhere, not just apps ..... Drive 2770% higher conversion rates through a specific kind of push notifications ..... Learn how to apply behavioral triggered push notifications in your own marketing strategy ..... Build better timing into your push notifications to increase conversions. (Aired on 7/13/17)
FREE Five game-changing eCommerce automations   (Sales & Marketing)
Learn five top tips to improve your marketing using automation from Komal Helyer, Marketing Director, Pure360. (Aired on 7/12/17)
FREE Executing a LinkedIn Business Development Strategy   (Sales & Marketing)
Many sales leaders struggle to get their salespeople to successfully use LinkedIn to grow their business. LinkedIn Expert Brynne Tillman and Sales Execution Expert Steven Rosen will share their formulas for success.
This webinar will cover two perspectives to a Crush your sales numbers using LinkedIn; ..... 1. The practical and tactical activities to leveraging LinkedIn and ..... 2. 3 Steps to effectively execute your LinkedIn strategy. (Aired on 8/17/17)
FREE How to Turn a Fail Into a Sale   (Sales & Marketing)
Everyone loves a good comeback story. Learn how SDR Managers Alex and Jordan helped turn a fail into a sale by harnessing the power of account-based sales.
In this 45-minute webinar, you’ll learn: ..... How we were able to see growth in 220% growth in 3 months using intelligent prospecting techniques ..... How our SDR team learned to automate the mundane tasks and spend time personalizing where it matters ..... Best practices for implementing persona targeting at scale. (Aired on 9/7/17)
FREE Sales Success - 4 Ways to Crush Your Quota and Fuel Your Pipeline   (Sales & Marketing)
In Miller Heiman Group’s CSO Insights latest Sales Performance Optimization Study, on average, only 57% of reps make quota. If you could ask a few insightful questions proven to fill your pipeline with quality deals, would that be a good use of your time?
Join Janice Mars, Principal and Founder of SalesLatitude and Shawn Sandy, Chief Revenue Officer of The Selling Agency for a fun and action-packed 45 minutes on how to crush your quota and fuel your pipeline. (Aired on 9/18/17)
FREE Mindful Selling   (Sales & Marketing)
Mindfulness is the latest buzzword for improving workplace productivity. But it is rarely taught to the sales department. Can mindfulness be applied for improving salesperson performance?
Sales trainer and author Jeffrey Lipsius discovered a way that it can. Join him for a webinar introducing his method for applying mindfulness for selling success. (Aired on 9/11/17)
FREE A Tactical Guide to Reducing Your Data Breach Risk   (Security / Safety)
Over 90% of the world’s data has been generated in the last few years. Accompanying this rapid growth in data comes exponential risks, as witnessed by the spike in cyber attacks of which no organization seems immune. The financial rewards gained by the perpetuators of cyber attacks is blatant, and this is driving continued attacks on companies containing massive amounts of consumer data. For these companies securing data is only half the battle. The risks can be greater when data is transmitted externally, hence it is critical that organizations know where sensitive data is going, how it is being transmitted, and how it is being handled and stored.
On this webinar our panel of experts will discuss some of the best practices organizations can consider to reduce the risk of suffering from a data breach, and to proactively prepare for any subsequent breach that could happen. (Aired on 8/29/17)
FREE Protecting Data in the Age of Ransomware   (Security / Safety)
2017 was the year of Ransomware; with WannaCry & notPetya grabbing headlines around the world and instilling fear in the hearts of security professionals around the globe.
This roundtable discussion will discuss how to best protect your data so if it falls into the wrong hands, you won't end up on the front of the worlds' papers! (Aired on 9/27/17)
FREE Quantifying Cyber Risk: A Top-down Approach   (Security / Safety)
Cyber risk must be measures using a top-down approach to understand the business impact of cyber risk in dollars and cents and the effectiveness of cyber controls. Bottom-up approaches stop at the system level and do not tie the business processes to the data assets and the systems, hence they lack the ability to demonstrate the effect a missing control, or a discovered vulnerability has on cyber risk.
Bottom-Up methods have proved themselves to be extremely inaccurate as they measure controls on the technology level and only describe the control maturity and not its effectiveness. Control maturity is a term that is commonly used by IT to measure their ability to perform and is derived from IT governance methodologies such as CobIT, ITIL and CMMI models. From a Risk Management perspective, controls maturity has no effect on Risk because it only describes the implementation status of the control. For example, an Anti-Malware solution can be 90% mature because it is installed on 90% of the end-points. But from a Risk perspective, the policy this control is enforcing could be irrelevant to the Risk. So its effectiveness could be 0%.
Measuring cyber risk by evaluating controls maturity puts the insurer in a very high exposure for loss. Learn how to quantify cyber risk in dollars and cents. (Aired on 5/16/17)
FREE Orchestrating Effective IT Risk Management Across the Lines of Defense   (Security / Safety)
Today’s IT risk environment is more threatened than ever thanks to the growth in sophisticated cyber attacks and security vulnerabilities. Now, complex, hard-to-detect attacks could bring down not just a single institution but also large parts of the internet and the financial markets. Organizations need an intelligent approach when it comes to assessing IT risk and managing compliance.
Staying safe is no longer just about deflecting attackers. It’s about staying ahead of attackers who are already inside the organization, and banks are doing this through structured lines of defense that enhance security capabilities, involve IT risk managers in operations, and expand internal audits mandate so they can cover business disruption.
On this webinar presentation we will address some ways how organizations can as a part of an Integrated Risk Management initiative orchestrate effective IT risk management across the lines of defense. (Aired on 8/8/17)
FREE The Second Coming of Ransomware - Insights into New Developments   (Security / Safety)
We are excited to bring you an updated version of our hugely popular webinar, "Petya, notPetya or Goldeneye - The Lies, the Truth and What's Coming Next". Traditional ransomware, for the want of a better word, is boring and truthfully a fairly opportunistic way to make money. Guess what, criminal gangs don't believe in opportunistic attacks that may make them money. They want a certain assurance of success and importantly, they want big bucks.
Modern ransomware is going to be able to deliver this and more to anyone who can pay top dollar.
Join global CISO and cybersecurity expert, Amar Singh, as he shares his insights and experience on the murky world of cyber crime and ransomware and how you can be better prepared to manage this growing threat. (Aired on 9/12/17)
FREE Keeping Your Firm's Critical Applications Running while Improving Performance   (Technology)
Application performance, availability and security are key issues IT departments in law firms struggle with today. It is imperative that you keep your firm's critical applications running fast and always available for your attorneys. Is there a cost effective and manageable solution?
Join our webinar on January 26th to hear how law firms like yours are they are taking advantage of existing storage infrastructure to: ..... Improve application performance ..... Ensure document management and email systems operate 24/7 ..... Reduce both CapEx and OpEx expenditure ..... Enable a hassle free experience with zero downtime
Hear real case studies on how law firms like yours are deploying Lenovo Converged Server SAN appliances powered by DataCore to reduce cost and increase productivity. As the world leader in price/performance, Lenovo and DataCore together allow you to run more workloads, with better applications performance and availability. (Aired on 1/26/17)
FREE Unlock Public Cloud Benefits While Maintaining Security   (Technology)
The public cloud offers agility and cost savings for organizations seeking that competitive edge, but will your critical workloads and applications remain secure? The "shared responsibility" model of security means that businesses are still on the hook for securing everything running on the IaaS providers infrastructure.
Learn how the new Symantec Cloud Workload Protection automates security for your AWS and Azure deployments, how to defend your workloads against exploits and advanced threats so you can enjoy public cloud benefits without worrrying about security.
Join our webcast to learn how easy it can be to: ..... Automatically discover, view, and control all of your for public cloud IaaS instances ..... Intregrate security directly into your DevOps continuous delivery workflows ..... Deploy security that scales seamlessly with your dynamic public cloud workloads ..... Mitigate risk associated with public cloud adoption. (Aired on 3/2/17)
FREE Optimise your business in the cloud without compromising security   (Technology)
Data and security breaches related to cloud services and apps were much more widely reported in 2016. The increased use of cloud-based business applications has allowed organizations to maximize the productivity and efficiency benefits that are part and parcel of cloud architectures.
With access to data no longer as restricted as it once was, risks naturally increase. Denial of access is not an option. Instead, the goal is to allow appropriate access and prevent bad outcomes (i.e. data breaches) from arising.
In this session, find out how to mitigate the risks by: ..... Improving visibility of Shadow IT, without compromising productivity ..... Protecting your employees from inadvertently exposing your company to advanced threats ..... Securing your network and your employees anywhere, any time. (Aired on 3/15/17)
FREE WikiLeaks Vault 7: Facts, Fiction & Implications   (Technology)
Wikileaks recently published a throve of documents, "Vault 7 Year Zero", which they claim expose a wide-ranging hacking tools used by the Central Intelligence Agency (CIA). If true, these cyber-weapons include malware that targets Windows, Android, iOS, OSX and Linux computers as well as internet routers. In some cases, it might use smart TVs and other IoT devices in cyber surveillance and espionage.
Join this panel discussion and find out more about the Vault 7 leak: ..... Truth / Fiction ..... How likely are you to get hacked ..... Security and privacy implications ..... Long-term effect across the tech industry and its relationship with government agencies (Aired on 3/22/17)
FREE Strategies for Effective 3rd Party Risk Management   (Technology)
The challenges that organizations face today are increasingly more complex than in the past. The constant change of the global economy, dynamics of business risks and opportunities, and an increased threat of cyber-attacks add complexities we’ve never faced. As organizations rely on more and more third parties to grow and thrive, they’re exposed to higher levels of risk, and regulators are focused on the need for organizations to manage 3rd party risk more effectively.
Manual processes, silos in contract administration, and technology and resource constraints can all lead to significant errors in the third party supply chain that leads to violation of privacy guidelines and security breaches, which cause substantial fines, penalties, and damage to brand value. On this webinar our panel of experts will discuss the risks and repercussions associated with third party contract management shortcomings, common gaps in third party contract management processes, examples of how new solutions and technologies can help organizations optimize their third party processes, and effective strategies for managing 3rd Party Risk. (Aired on 5/23/17)
DISCLAIMER:   Chamber Strategies and its Chamber of Commerce partners display these webinars and on-line workshops as a good-faith educational resource for Chamber members.   This does not, in any way whatsoever, constitute an endorsement of these webinars, workshops and/or any associated websites, nor are we responsibile for their content, accuracy, legality, or any other matter so related.   Should you find that a webinar is unavailable, please let us know.   Thank you.
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