Webinars & Workshops
(Another Membership Benefit)
Webinars & Workshops           Business Resources
  National Federation of Independent Business
 On Demand Webinars
FREE Top 5 Ways to Master Card Payments for Your Business   (Admin, Finance, Legal, etc.)
Accepting credit and debit card payments has become an essential part of business success and growth. It’s also a significant cost of doing business. Small business owners need to make sure they get all the value available from electronic payments, at the lowest possible price for quality service. A former payment processor and a major payment card network are teaming up to provide an insider’s look at the top five ways to make sure you master your card payments with better service, controlling costs and reducing monthly card processing fees.
FREE Protect Your Business from Safety Violations & OSHA Penalties   (Admin, Finance, Legal, etc.)
A safe working environment is an important responsibility employers have to their employees. It is also a costly responsibility if not correctly managed. OSHA is constantly looking for employers who are violating safety standards. Learn how to protect your business from safety violations and OSHA penalties.
FREE The Dos and Don’ts of How to Obtain Small Business Loans   (Admin, Finance, Legal, etc.)
The webinar will cover current credit and lending obstacles faced by small business owners, how it has changed over time (especially over the last four years) and the differences between large and small banks in trying to obtain credit. The webinar will also cover which types of credit products are most used by small business owners and their success in obtaining those types of credit.
FREE Coping with an Agressive NLRB   (Admin, Finance, Legal, etc.)
Over the last few months, the current National Labor Relations Board (“NLRB”) and its Acting General Counsel have become very aggressive and proactive in interpreting the National Labor Relations Act to cover employer policies, practices and actions that have not previously been the concern of the NLRB. Employers need to be aware of these developments, assess their potential risk, and take proactive steps to protect themselves.
FREE Identifying Independent Contractor Risks   (Admin, Finance, Legal, etc.)
Many federal and state governments are broke. So, among other things, they are looking at misclassified independent contractors as a new revenue source, and employers are once again the target.
This webinar will discuss the requirements for the proper classification of independent contractors, as well as the most common mistakes employers make when they fail to properly classify workers.
FREE Staying Informed on Payroll Regulations   (Admin, Finance, Legal, etc.)
The webinar, Staying Informed on Payroll Regulations, will provide an overall review of expected changes for 2013, with highlights of expiring regulations affecting the payroll. Emerging trends from the IRS and various states will be briefly discussed along with details on why constant monitoring is necessary for future planning, including the outlook for additional FUTA taxes for 2012 and beyond.
FREE Secure Commerce: Data Security Essentials Every Small Business Should Know   (Admin, Finance, Legal, etc.)
Small businesses help drive the U.S. economy, but because of their size they are also appealing cyber targets. The reality is that small businesses represent more than 90 percent of all the merchant data breach compromises that Visa investigates. As part of National Cyber Security Awareness month, Visa is hosting a webinar on small merchant data security to help arm merchants with the knowledge they need to better protect themselves from online and other threats.
In this webinar, we will cover data compromise trends and simple strategies small businesses can employ to help protect their data. Just like insurance, financing and a well-trained staff, data security is essential to helping your business grow and succeed.
FREE Dealing with Deadbeats: Getting the Money You Are Owed Fast and Legally   (Admin, Finance, Legal, etc.)
Sooner or later, it happens...and few things "eat at your insides" worse than when a client stops paying you. There are ways to avoid bad debts from the beginning. Ensuring contracts are in place to keep payments timely is just one way to ease the pain. But when debts arise and it falls upon you to collect, you need to be well-armed. Find out the four steps of collecting an overdue debt and what you can and can't do. Lastly, learn when you need to cut your losses and throw in the towel on a bad debt.
FREE Top Legal Issues Facing Small Businesses: The Perspective from Your Lawyer   (Admin, Finance, Legal, etc.)
We will tackle common legal issues that face most small businesses by tracking the life-cycle of a fictional small business. We will start with a potential business owner’s idea and track the legal issues that arise as she sets her business up, begins to operate it, hires people to do some work for her, and eventually plans what to do with it as she prepares to retire, sell the business, or leave it to her heirs.
From how to choose the type of business you should establish to protecting your business from employment penalties, this webinar will walk you through the latest legal issues all employers face at some point in their small business. We'll also touch on the legal aspects of the latest healthcare mandates.
FREE Intellectual Property for Today’s Small Business   (Admin, Finance, Legal, etc.)
If you think intellectual property rights are only for technology companies or large organizations with expansive resources, think again. There are cost conscious, reasonable steps that can and should be taken by independent companies to add value to their business and to protect their creations, particularly in this era of online counterfeits and scams. This webinar will provide an introduction to protections available through copyright, design and utility patents, and trademark / trade dress registration, as well as simple enforcement aids such as registration of rights with U.S. customs.
We will also cover the basics of guarding against inadvertent infringement of the IP of others, and what to do should you get into a situation where you are facing accusations of infringement. Finally, we will discuss some basics documents you should have in place to ensure proper ownership of the intellectual property created by your employees within the scope of their employment, and steps you can take to confidentially retain that property.
Attendees will learn:
The different types of intellectual property (“IP”) and how they differ in scope, cost, and remedies ... When and how to go about acquiring registered rights in your IP ... Tips on inexpensive ways to help protect your IP ... Mitigating risks of IP challenges from competitors ... Tips on managing employee issues related to IP. (Aired on 7/16/14)
FREE Understanding and Building Smart Business Credit   (Admin, Finance, Legal, etc.)
You may think that business credit has limited application for your business—that it matters only when you’re trying to secure financing. In reality, business credit is a powerful tool that can help you save money, establish valuable commercial relationships, and, ultimately, grow your business.
That said, business credit may not be easy to understand, and establishing it can be difficult. The goal of this webinar is to demystify the topic and provide clear, concise advice on how to develop business credit that works harder for your business over the long haul.
You will learn: ... How business credit can help grow your business ... Why separating business credit and personal credit can greatly mitigate your risk ... The 4 keys to building business credit. (Aired on 5/14/14)
FREE Find Success With Succession Planning   (Admin, Finance, Legal, etc.)
It’s never too early to start planning, regardless of where you are in the succession planning process. Learn from an unbiased source who won’t try to sell you a service. Join Chris Whitcomb, NFIB Tax Counsel, for an interactive webinar that will answer the following critical questions surrounding the future of your small business: ... What do you want a succession plan to accomplish? ... When will the transition take place? ... How should the transition be accomplished? ... What steps should you take to ensure a smooth transition? ... What are the triggering events? ... How do you preserve finances? ... How do you minimize estate and gift taxes? (Aired on 6/18/14)
FREE New EPA Regulations Over Your Land – Will You Be Affected?   (Admin, Finance, Legal, etc.)
Costly fines and penalties will soon be enforced by the EPA’s radically expanded regulatory jurisdiction over private land owners through the federal Clean Water Act. Participate in this free NFIB webinar with NFIB’s Small Business Legal Center to find out: ..... What is the Clean Water Act; ..... How might EPA’s new rules impact your land and business; ..... Whether your property will be affected; ..... Whether and when you will need to pursue a federal permit to use your land.
Guest Speakers: Karen Harned, Executive Director + Luke Wake, Senior Staff Attorney.
Learn how you can avoid legal problems under the new rule, and what you can do to help NFIB fight back! (Aired on 7/15/15)
FREE OSHA Changes That Could Impact You   (Admin, Finance, Legal, etc.)
We recognize that you, business owners and managers, are extremely busy people, and keeping up with the ever changing OSHA requirements can be difficult. This webinar will cover recent revisions to OSHA’s Recordkeeping and Reporting Requirements as well as tips on completing the Annual Summary Log, OSHA 300A, and more. Many industries were recently added to the list of those required to maintain these logs and failure to do so can result in large fines. Thank you for taking the time to view our webinar.
During this presentation you will: ..... Understand OSHA’s penalty thresholds effective in 2016 ..... Gain knowledge of the updated OSHA reporting requirements for injuries ..... Learn about proposed future electronic reporting requirements ..... Obtain valuable resources to help you navigate OSHA reporting and recording requirements. (Aired on 1/27/16)
FREE Tax Filing Season Legislative Update: What Small Businesses Need to Know   (Admin, Finance, Legal, etc.)
As the 2016 tax season gets underway, it is important to review some of the significant changes in federal tax law affecting your business that took place in 2015. While the majority of the year was plagued by gridlock, Congress was able to pass a significant tax relief bill that made many expiring tax deductions permanent and extended others for multiple years. However, Congress also made changes to business and employee filing dates and increased some tax penalties.
Join NFIB’s national office, for a discussion on how these significant tax law updates will impact your small business. We will cover the new deductions available to your business, new tax compliance deadlines and penalties, and look at your employer health care responsibilities.
During this presentation you will learn: ..... New modifications to Sec. 179 small business expensing limits and qualifying property ..... Updates on Expiring tax deductions that were extended or made permanent ..... Changes to business filing dates, compliance deadlines and penalties ..... 2016 Obligations under the Affordable Care Act Law ..... Tax Outlook for Congress this year. (Aired on 2/10/16)
FREE Government Contracting 101   (Admin, Finance, Legal, etc.)
Elvis Oxley will shed some light on the mysterious world of government contracting through a quantitative analysis of two industries represented by NFIB members. The Federal government spent $550,000,000,000.00 on goods and services last year alone. If you make it or service it, chances are your competitor(s) are selling something similar to government agencies already. Why not your company?
This webinar is meant to be quantitative and informative – don’t think you’re in a Time Share sales pitch. 40% of the businesses that call Oxley for business development help are turned away – the market is saturated; products are made in China; management isn’t ready to embrace the longer sales cycle. However, Federal agencies hit their small business goals two years in a row. Cumulatively those goals add up to over 50% of the aforementioned $550B – perhaps the government market is worth your exploration.
During this presentation you will learn: ..... Your qualifications to perform work are most important; then follow up with your small business designations (Woman-owned, Veteran-owned, Minority-owned, etc.). ..... Most companies new to this sector have no business priming a federal contract in their first two years – subcontract and team first. ..... The federal government is hitting their small business goals with quality contractors. ..... “The Small Business Jobs Act of 2010” mandates that small businesses get paid by the US Treasury in 15 days. (Aired on 6/22/16)
FREE Is Online Lending Safe?   (Admin, Finance, Legal, etc.)
Before applying for any type of financing, it’s important to understand the ins and outs of the options available to you.
Join us as Sam Taussig, Head of Policy and Community Banking for online lender Kabbage, explains the online lending options available, best practices to find safe online lenders, and tools to understand the total cost of borrowing funds when comparing valid lending options.
FREE How Online Lending Can Work for Your Business   (Admin, Finance, Legal, etc.)
Running a business is hard work, but getting funding shouldn’t be. Access to working capital is crucial for you to fill cash flow gaps, hire employees, buy inventory or invest in equipment.
With so many lending options available, it can be confusing to determine the right lender – and right time – for funding. Join us as Kathryn Petralia, COO of Kabbage Inc., sheds light on how small businesses can get the funding they need quickly and securely.
During the webinar, we’ll cover: ..... The ins and outs of today’s lending options ..... How to determine the right time to pursue funding ..... How online funding differs from traditional lenders. (Aired on 5/18/16)
FREE Small Business Expensing: Learn how your business can benefit from Section 179   (Admin, Finance, Legal, etc.)
During this webinar you will learn: ..... How businesses can now immediately expense purchases of business assets up to $500,000. ..... How the new Sec. 179 expanded to include certain real property including restaurant and retail improvements. ..... Other Valuable Tax Deduction Opportunities. (Aired on 9/28/16)
FREE How can Section 179 help you save on your business taxes?   (Admin, Finance, Legal, etc.)
Tax rules can impact major business decisions like purchases and investments. Prioritize learning more about your small business taxes to help prevent unexpected expenses and more efficiently and effectively run your business year-round.
In this webinar Kabbage’s Head of Tax, Daniel Eidson, will cover pertinent information about the Section 179 tax benefit that can help you take advantage of the applicable deductions to improve your savings come tax season.
Key take-aways include: ..... History of the Section 179 tax benefit and its significance to small businesses ..... Overview of approved equipment and software purchases that qualify for the Section 179 tax benefit ..... ROI examples on approved purchases ..... How a Kabbage line of credit can help small businesses take advantage of the Section 179 tax benefit ..... Section 179 offers from NFIB providers. (Aired on 10/11/17)
FREE Updates to IRS Reporting & Penalties for Employers of All Sizes   (Admin, Finance, Legal, etc.)
This webinar will focus on IRS reporting requirements as imposed by the ACA. Whether an employer is a large employer, small employer or somewhere in-between we will cover topics around the methods, penalties and enforcement surrounding these requirements that pertain to any employer.
For the large employers or aggregated small employers required to report the offering and enrollment of their healthplan, we will cover the updates to forms 1094 & 1095 as well as their associated deadlines, penalties and the “late 2017” issuing of the pay-or-play penalties from 2015.
For the small employers, we will review the latest IRS guidance on QSEHRA reporting that were just updated in the last few weeks as well as a brief moment to cover the trends and pitfalls we are seeing with rapid growth of “Level Funded” plans for employers with as few as 5 employees. (Aired on 12/6/17)
FREE The Twitter Opportunity: Drive Interest and Build Support for Your Business   (Advert, Promo, Social Media)
Learn how to leverage the massive volume of activity and conversation on Twitter as an opportunity for your business. Build loyalty for your brand through authentic communication. Don't be afraid. Engage!
FREE Gain and Retain Customers With 7 Simple Social Tips   (Advert, Promo, Social Media)
Our live demonstration will help you understand: ..... How local businesses are being found and chosen ..... Location based marketing and how to leverage it ..... How to create brand loyalty ..... How to generate content on social media to engage and retain customers. (Aired on 8/19/15)
FREE Buying a Franchise: Due Diligence Reduces the Risk   (Entrepreneurship)
It’s easy to dream about being your own boss. The tough part is making it happen. This webinar will start you in the right direction. Learn how other professionals made the life-changing move to successful business ownership. Like you, they had questions before taking that first step. Here are some of the ones we’ll answer: ..... Why should I own a business? ..... What are the ways to become a business owner? ..... What are the pros and cons of owning a franchise? ..... What financing options are available? ..... How do I determine the right path for me?
The webinar lasts only one hour, but it could change the rest of your life. (Aired on 10/21/15)
FREE Employment Law and HR Survival Guide for Small Business   (Human Resources)
With government labor and tax enforcement on the rise and trial attorneys on the prowl, small business owners must learn employment law essentials. Catch this interactive webinar and learn how to avoid the four biggest HR pitfalls.

The webinar teaches you:
• Proper interview questions
• Does at-will protect you?
• Who is an independent contractor?
• Are background checks legal?
• Can I check employees’ Facebook postings?
• What are government agencies looking for?
FREE Latest in Employee Background Checks: Avoid Discrimination and Comply with Fair Credit Reporting Act   (Human Resources)
This webinar will first provide a brief overview of the use of background checks during the hiring process – what are they typically and why are they used by employers. Next, we will discuss the potential discriminatory disparate impact the use of criminal background checks may have on applicant pools. We will also look at new trends in the enforcement of anti-discrimination laws, particularly by the Equal Employment Opportunity Commission (EEOC), and ways for employers to stay out of trouble when utilizing criminal background checks.
The webinar will also provide an overview of the Fair Credit Reporting Act (FCRA). We will examine how FCRA may apply to background checks of applicants and employees, the notice requirements of FCRA, common pitfalls to avoid and legal liability for failure to comply. Finally, we will discuss best practices under FCRA.
FREE From Immigration to Overtime: Hot Topics in Labor & Employment Law for Small Business   (Human Resources)
Get the latest on the following hot topics: (1) Immigration Update – Form I-9 compliance, E-Verify update and handling immigration-related discrimination issues. (2) Labor & Union Update – Find out how the National Labor Relations Act applies to your business and how to avoid NLRB scrutiny. (3) Wage and Hour Myths Debunked – Don’t get caught off-guard with overtime lawsuits and independent contractor claims. (4) Background Checks – Get the latest on new federal and state law screening rules.
FREE What YOU Want to Know About Healthcare and Small Business   (Human Resources)
NFIB's Healthcare Policy Expert, Kevin Kuhlman will give a brief overview of where we are today with healthcare regulations and share the findings of NFIB's research into the effects of healthcare on small business. The majority of the time will be dedicated to anwsering YOUR questions about small business & healthcare.
FREE Healthcare and Employers with 50 or more Employees or Multiple Biz   (Human Resources)
Free webinar hosted by NFIB’s healthcare experts: Kevin Kuhlman and Amanda Austin. Learn how the healthcare law will impact owners of multiple businesses and businesses with 50 or more employees. Summary and update of employer mandate: Determining employer size for owners of multiple businesses ... Requirements for mid-size businesses (50-99 employees) ... Requirements for large businesses (100 or more employees) ... Self-insurance requirements v. traditional insurance requirements ... Overview of mid-size and large business health insurance markets ... Explanation of changes to mid-size and large business health insurance markets ... Explanation of IRS certification and reporting requirements.
FREE Hiring and Firing: What Every Small Business Needs to Know   (Human Resources)
Knowing how to hire and fire legally is an essential part of running every business. In order to prevent potential lawsuits and government investigations, all employers should know the basics on hiring and firing smart. Learn how to protect your business while changing personnel.
Join Beth Milito and Luke Wake, attorneys in NFIB’s Small Business Legal Center, for a fast-paced interactive webinar that will cover the critical components of hiring and firing employees.
This webinar, which will include plenty of Q&A time, is guaranteed to change your business’s employment practices. All participants will receive a copy of NFIB’s Model Employee Handbook and Sample Interview Questions. (Aired on 4/16/14)
FREE Marijuana in the Workplace: Strategies for Breaking Through the Haze   (Human Resources)
The trend of states to legalize “medical marijuana” and “recreational marijuana” has created much confusion for business owners who want to maintain a drug-free work place and has left many employers asking the question – can they still enforce their drug-free policy? The answer is a bit hazy.
Marijuana use raises many potential employment concerns such as the potential impact on drug-free workplace policies, drug testing, accommodation requirements for medical marijuana use, and discipline policies. To make sure you’re prepared to handle the effect of weed in the workplace join Elizabeth Milito, of the NFIB Small Business Legal Center, to discuss marijuana legalization and the impact on employers. The webinar helps business owners and managers understand employment problems created from marijuana usage and offer effective strategies for breaking through the haze. Previously Recorded on June 24th,2015.
FREE Employment Law & HR 2016 Update for Small Business   (Human Resources)
Join the NFIB Small Business Legal Center for a fast-paced webinar on the latest employment law and HR issues that impact small businesses. Learn what courts, plaintiffs’ attorneys, and agency inspectors will focus on in 2016 and get money-saving tips for making your business an employer of choice. NFIB’s legal counsel Beth Milito will cover today’s hottest employment topics and leave plenty of time for participants’ questions.
During this presentation you will learn: ..... New DOL overtime rules ..... Independent contractor classification/joint employer liability ..... Dress code and attendance policy enforcement ..... Firing smart, hiring smarter. (Aired on 3/23/16)
FREE Understanding the New DOL Overtime Rule   (Human Resources)
On December 1, 2016, the Department of Labor’s new overtime rule is set to go into effect. The new overtime rule will automatically extend overtime pay protections to over 4 million workers within the first year of implementation. Make sure your business is ready!
During this webinar, you will learn: ..... What are the changes in the new rule. ..... How the new rule applies to your business. ..... How to prepare for the implementation of the new rule. ..... How to minimize costs associated with the new rule. ..... How to get additional and specialized help with compliance. (Aired on 11/16/16)
FREE 2017 Labor & Employment Law Update for Small Business   (Human Resources)
Over the past year, state legislatures have passed a slew of employment laws that impact small employers across the country. Find out how new laws and enforcement of existing federal and state labor and employment rules impact your small business and how to avoid lawsuits and employee complaints by keeping workplace policies up-to-date.
Join with the NFIB Small Business Legal Center’s attorney Beth Milito in an interactive webinar that will cover the following hot topics: ..... Legalization of marijuana and the impact on drug testing and drug-free workplace policies; ..... New hiring laws, including “ban the box” and restrictions on applicant criminal and credit checks; ..... Wage and hour updates, with focus on state and municipal minimum wage and paid leave laws; and ..... Worker classification enforcement, including discussion about independent contractor and joint employer scrutiny and the impact on workers’ compensation and unemployment insurance. (Aired on 7/26/17)
FREE Help Them Grow or Watch Them Go   (Management & Leadership)
In today’s business environment, talent is the major differentiator. And developing and retaining that talent is one of the most significant drivers of employee engagement ... which in turn is the key to critical business outcomes like revenue, profitability, innovation, productivity, customer loyalty, quality, and cycle time.
So, what’s a manager to do? Plenty ... and it may be easier than you expect.
FREE Seven Myths About Selling Your Business   (Management & Leadership)
Thinking about selling your business?? You’re not alone. Every year 5 – 10% of businesses are sold or merge with another company. Many myths circulate about selling your business, such as, "I will have to leave the company," "I know what my company is worth," and more. Not knowing the truth can cost you millions of dollars when it comes time to transition out of your company or partner with a financial investor.
Join us for this exciting, fast-paced presentation. We will debunk the top seven myths about selling your business, and provide real-world examples of what really happens during a merger or acquisition. Don’t miss this opportunity to learn from a proven pro who has guided hundreds of business owners through the most important decision in their business career.
FREE How to Reimagine Your Business and Reach Your Full Potential   (Management & Leadership)
There is a myth – we call it the entrepreneurial myth or "EMyth" – that says just because someone starts a business they are an entrepreneur and have the know-ledge and know-how to bring a product or service to the marketplace and create a company to support it.
The truth is many business owners start with a passion to work for themselves. It isn't until they begin to juggle all of the operational "hats" to keep the business they realize they don't know what they don’t know.
Let's face it. There's a lot to know about building and running a successful business.
That's why EMyth exists. From the beginning we've made it our business to understand why so many businesses fail to live up to their potential or fail outright. From that understanding we developed the most comprehensive and pragmatic business development program based on our unique philosophy. From start-ups entering the marketplace to more mature enterprises needing to reinvent themselves, the EMyth approach works.
FREE Top 10 Things You Need to Know to Run a Successful Family Business   (Management & Leadership)
It is estimated that over 70% of all businesses are family run or family managed. However, less than 35% survive to see the next generation. What separates those family businesses that fail and those who succeed? Research shows that with thoughtful planning, education and guidance family businesses can continue on for generations while generating wealth and with family harmony.
This webinar will uncover the top "family business landmines" such that you and your family can recognize them, and will provide education and techniques to help your family business not only avoid them, but thrive as a family and a business. Top performing family businesses outperform non-family businesses on a number of financial metrics. There is no reason why this can’t be your family business.
FREE Maintaining Your Business (small or big) Union Free -Know Your Rights!   (Management & Leadership)
This webinar will provide a detailed yet uncomplicated look at how union organizing has traditionally worked as well as a discussion of how modern day organizing tactics by unions is evolving. Webinar attendees will walk away with practical information on the Do's and Don'ts if faced with an organizing drive at your business and most importantly some practical tips on how to prevent organizing from ever taking place at your business. (Aired on 9/17/14)
FREE Why It Pays To Be Likeable: 7 Simple Social Concepts   (Professional Development)
New York Times bestselling author Dave Kerpen will show you how businesses are achieving amazing results with creative social business strategies. He’ll explore what today’s consumers expect from organizations and ways you can exceed customer expectations. You’ll discover how responsiveness, transparency, true engagement and storytelling can make your brand likeable – and profitable. The result: You will walk away energized with actionable ideas to take your social strategy to the next level - and build your business!
FREE Selling Merchandise on eBay and Amazon for Fun and Profit   (Sales & Marketing)
Millions of Americans make a part-time or full-time living selling merchandise on eBay, Amazon, etsy.com and other online retail venues. Whether your goal is to become a professional “e-merchant” or merely to supplement your income by $20,000 to $30,000 a year, this program is for you.
In this fast-paced, humorous presentation you will learn the basics of selling merchandise on eBay and Amazon, the key differences between the two platforms, building a successful e-commerce “empire,” marketing strategies that will lead to online selling success, keeping track of your online sales and profits, consignment and “drop shipping” arrangements, and some of the legal and tax issues to consider when selling online.
FREE How to Use Paid Search, Local Search, and Social Media to Attract Customers   (Sales & Marketing)
Digital marketing for small businesses is no longer a trend, it is a requirement in order for you to outperform your direct and secondary competitors. With paid search, local search (reputation management), and social media becoming the way businesses do business, it is critical for small business owners to develop a comprehensive digital marketing strategy for their enterprise. Consider the following statistics:
Over 3.5 billion searches are performed on Google alone every day. 1 in 4 people will check online reviews before purchasing a product or service. There are over 1 billion people around the world using social media.
In this webinar, we will discuss three areas of digital marketing: paid search, local search (reputation management), and social media. We will consider tactical measures small businesses can take in order to create a strategy that attracts more customers to your businesses and lowers your overall customer acquisition costs. This webinar will be full of examples and we will provide plenty of tips you can implement immediately.
FREE 5 Steps to Building a Successful e-Commerce Business   (Sales & Marketing)
Are you looking to build a successful business online, promote an existing “brick and mortar” business on the Web, or just sell some stuff from your attic on eBay? If you are thinking about any sort of Web business, you will benefit from this fast-paced, entertaining program that is designed to teach you the keys to e-commerce success.
FREE 5 Steps to Build Your Personal Brand: How Small Business Can Do Big Things With Personal Brands   (Sales & Marketing)
Personal Branding is all about how individual professionals can differentiate themselves in a market of look-a-likes. It’s about how you can get people to know, like and trust you. It’s about how in a sea of uncertainty, YOU can be chosen. It’s about INCREASING sales, INCREASING influence and so much more.
FREE You're Unique Just Like Everybody Else   (Sales & Marketing)
How do you take your business online? For most of us, it’s not even a choice. It’s part of our business plans: get funding, get online, make stuff, sell stuff, spread the word. But does it really work? Is your website helping your business grow?
As the rest of the world, and your competition, gets better at this whole internet thing, how do you stand apart? How do you shine in a world full of countless choices and alternatives that are just a mouse click away? The answer is simpler than you think. It just takes a little focus.
You will learn about: ... The first steps to taking a business online ... Getting found online ... How to stand out online- differentiation ... Measuring your online success. (Aired on 11/5/14)
FREE Data Breach: Protecting Your Business   (Security / Safety)
During this presentation you will learn: ..... The definition of a data breach and the information that can be affected. ..... There are many more potential causes of data breach besides hackers. ..... Legal requirements of business owners for data protection. ..... Implementing cyber security best practices as a first step in protecting your data. ..... How Cyber Liability Insurance can protect your business. (Aired on 7/20/16)
FREE OSHA’s Top 10 Violations – Are you keeping your employees safe?   (Security / Safety)
This webinar will cover updates to OSHA compliance including the current Top 10 violations and maximum penalties. It will highlight ways to protect yourself, your employees and your business from severe weather. You will be able to recognize and treat symptoms of heat Illness and protect yourself and your employees from heat stress. You will also learn about new safety apps for electronic devices and how they can assist with providing safety information and controlling hazards.
Key "take-aways" from the webinar: ..... OSHA's Top 10 Most Cited Violations for the recent calendar year remains largely unchanged from the prior year but maximum penalties have increased. ..... It is critical to prepare for weather emergencies and natural disasters so that you and your employees can survive them safely. ..... As the summer approaches, heat stress is a very serious hazard and providing protection for employees is essential for many employers. ..... Ways to access free mobile apps developed for electronic devices to assist individuals with safety and health information and provide tools for controlling hazards. (Aired on 5/24/17)
FREE The Cyber War on Small Business   (Security / Safety)
According to the 2016 State of SMB Cybersecurity report, hackers have breached half of all small businesses in the United States. Cyber threats can come in various forms including email phishing campaigns, hacking, misuse of employee privileges, and human error.
This webinar will explore who’s behind these types of breaches, tactics that are used to access systems and data, the impact of these threats on a business, and how you can defend your business against common methods of cyber attacks. (Aired on 10/25/17)
FREE E-Commerce Holiday Review & Trends for 2017   (Shopping & Retail)
The webinar gives a review of customer behavior during the holiday season. Attendees will learn about the online holiday spending behavior for 2016, as well as what are the highest revenue earning days in the season. In addition, the post-Christmas traffic holiday will be discussed.
The webinar will also provide tips for succeeding in 2017 holiday season.
Key take-aways Include: ..... Online spending is still growing by double digits ..... Mobile is becoming a stronger shopping channel ..... In-store pickup and returns encourage more buying ..... Gift cards encourage late-season shopping ..... Discounts can boost revenue (but be cautious about margins). (Aired on 9/20/17)
FREE Technology Trends Critical for Small Businesses   (Technology)
51% of shoppers in the US prefer to buy online. Small businesses that are not participating stand to lose out on sales.
Don’t feel unsecure: Data security is vital for your organization’s success. Security is a top concern for most businesses and organizations. Discover how enabling a modern workforce, while adopting a comprehensive security approach will increase productivity and reduce costs in the workplace.
During this webinar you will learn: ..... What technologies are critical for small businesses to be leveraging for themselves and their customers. ..... What are genuine security threats and how to protect your business. ..... Understanding how to win in eCommerce without a ton of expense. (Aired on 8/23/17)
DISCLAIMER:   Chamber Strategies and its Chamber of Commerce partners display these webinars and on-line workshops as a good-faith educational resource for Chamber members.   This does not, in any way whatsoever, constitute an endorsement of these webinars, workshops and/or any associated websites, nor are we responsibile for their content, accuracy, legality, or any other matter so related.   Should you find that a webinar is unavailable, please let us know.   Thank you.
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