Webinars & Workshops
(Another Membership Benefit)
Webinars & Workshops           Business Resources
 October
18
9:00 AM
Pacific
FREE
Leading with Emotional Intelligence   (Management & Leadership)
Why does emotional intelligence (EI) matter? Because at the core of every outstanding leader are the abilities to connect, achieve, inspire and act with resilience.
Emotional intelligence has evolved from an area of research to a recognized set of best practices and core competencies that are at the heart of successful leadership. Today we use EI as an integrated set of skills that underpin highly effective, fast-reacting, and innovative organizations.
This webcast offers you a powerful introduction to the highly popular hands-on AMA seminar, Leading with Emotional Intelligence.
To give a real sense of EI in practice, we’ll take a deep look at how EI drives and facilitates your ability to lead collaboration. You’ll also learn about the F.L.I.P. Modes of Conversation as a “must have” tool for collaboration and relationship enhancement.
If you want to become the consummate emotionally intelligent leader, this webcast is a great place to start.
19
9:00 AM
Pacific
FREE
Driving Sales Success: The Multichannel Challenge   (Sales & Marketing)
Companies can no longer rely on large, individual, short-term sales incentives as a primary means of managing salespeople. Instead, they must change their sales compensation plans while emphasizing other ways to direct salespeople and shape sales culture, says Kellogg professor emeritus Andrew Zoltners, one of the leaders in sales team management.
One focus point: sales leaders must change compensation plans to look more like management bonus plans, which are designed to encourage people to work together to make the company and its customers more competitive and prosperous in the long run.
In addition to changing sales compensation, Zoltners says leaders and managers must take a more active role in managing salespeople. This involves changes such as:
- Deploying new sales team structures. They must work alongside other channels (internet, inside sales) to meet customer needs.
- Hiring salespeople with new capabilities. In addition to having solution sales skills, they should be comfortable using digital communication (email, video calls, social media) with customers, appreciate the value of analytics for enhancing the sales process, and be able to orchestrate customers buying across multiple channels.
- Using performance management, coaching, training, and sales data and tools. Guide salespeople instead of relying on incentives as a primary means of controlling sales activity. Coach sales people in using technology to create a timed series of touchpoints.
- Establishing a new sales culture. It should be focused on teamwork and customer success.
In this live, interactive HBR webinar, Zoltners will discuss how to build this new framework for sales team management. Join HBR and Andris Zoltners if you’re looking for new ways to optimize your sales team.
19
10:00 AM
Pacific
FREE
How to Steer Clear of Accidental Discrimination When Hiring   (Human Resources)
With every new hire, your objective is to select the most qualified person for the job. Yet you’re also responsible for supporting a fair and diverse workforce – and for upholding anti-discrimination laws by the Equal Employment Opportunity Commission (EEOC). Whether intentional or not, hiring practices that discriminate against protected applicants could lead to serious legal trouble.
Are you aware of the various federal and state laws that prevent discrimination? Just as important, are you confident your hiring process treats every job seeker equally and fairly?
Attend this webinar for a discussion of the oversights that can hurt your hiring efforts – and what you can say, do and ask each step of the way to avoid accidental discrimination.
You will learn: ..... Major anti-discrimination laws, including Title VII of the Civil Rights Act, Pregnancy Discrimination Act (PDA) and Americans with Disabilities Act (ADA) ..... Language to avoid when advertising and recruiting ..... Checklist of right and wrong interview questions ..... Precautions with background/criminal checks ..... Dos and don’ts of accessing social media accounts.
20
10:00 AM
Pacific
FREE
Clarify Your Message So Customers Will Listen: How the Power of Story Can Grow Your Business   (Sales & Marketing)
When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way people listen.
We know how hard it is to communicate clearly and have helped hundreds of large and small businesses clarify their messaging. And when you clarify your message, your website starts working for you, your team members are converted into a sales force and your customers speak a viral message that spreads.
Don has studied story for decades and as such is versatile in a language human beings have been speaking for centuries. Combined, his 7 books have spent more than a year on the NYT Bestsellers list. He’s consulted with hundreds of companies to help them clarify their messaging. Don isn’t a professor in an ivory tower. He created SB7 framework to help him filter the messaging for his own company and the process resulted in him doubling revenue and profits for three consecutive years. Since then he’s gone on to consult with dozens of billion-dollar brands and hundreds of small businesses. Hundreds of Don’s clients have dramatically increased their revenue after learning the SB7 framework.
The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly. Once you clarify your message, your company will begin to grow. Companies that clarify their messaging win in the marketplace.
24
8:00 AM
Pacific
FREE
5 Ways to Turn Around Weak Sales Messaging   (Sales & Marketing)
Sometimes the messaging delivered by Marketing doesn’t have enough punch when used in the field by sales people trying to get the attention of a prospect. Content creation and sales conversations are different!
Learn 5 ways to strengthen sales messaging and stay consistent with your offering’s core message and engage the buyer.
24
9:00 AM
Pacific
FREE
Saving the Family Businesses   (Management & Leadership)
Family businesses are critical, but they struggle to survive long term. Consider that: ..... An estimated 80% of global businesses are family-owned ..... Family-owned businesses are responsible for 60% of total US employment and generate 78% of all new jobs ..... However, approximately 70% of family-owned businesses only last one generation.
Deborah Bell, in a Harvard Business Review article on family businesses, shared research that looked at the corporate governance and board practices of family-owned businesses in comparison with non-family-owned businesses. This research reviewed the need for improvement in several areas, including: ..... The skills and selection of board members ..... Succession planning ..... Diversity.
24
10:00 AM
Pacific
FREE
The Changing Roles of Virtual Assistants   (Professional Development)
Are you overwhelmed by trying to do everything yourself in business? Have you ever considered a virtual assistant? Today, virtual professionals do much more than simple administrative tasks—from online business management, graphic design and more.
Join this webinar to learn the many ways virtual experts can free up your time, so that you can focus on what you do best—build your business!
You’ll learn: ..... What is a virtual assistant ..... What a virtual professional can do for your business ..... What you can expect to pay ..... Where to find experienced virtual assistants.
24
11:00 AM
Pacific
FREE
How to Get Free Publicity for Your Small Business   (Advert, Promo, Social Media)
Publicity is a low cost way to get your business name out there. Public relations has often far more impact than any paid advertising.
Attend this webinar to learn: ..... The power of no cost publicity and how to get it. ..... What stories the media want to cover. ..... How to target the right media. ..... How to write a media release. ..... Media interview tips. ..... How to use free publicity to grow your small business.
25
9:00 AM
Pacific
FREE
The Cyber War on Small Business   (Security / Safety)
According to the 2016 State of SMB Cybersecurity report, hackers have breached half of all small businesses in the United States. Cyber threats can come in various forms including email phishing campaigns, hacking, misuse of employee privileges, and human error.
This webinar will explore who’s behind these types of breaches, tactics that are used to access systems and data, the impact of these threats on a business, and how you can defend your business against common methods of cyber attacks.
26
9:00 AM
Pacific
FREE
Continuous Value Improvement in Health Care   (Health Care)
In the era of value-based health care, providers are increasingly focused on delivering greater value, which is a function of quality and cost.
Already, significant strides have been made in providing frontline clinicians with tools and information to continuously deliver better-quality care. However, little progress has been made in giving providers practical, easy-to-use tools to effectively control costs.
On October 26, 2017, in a live, interactive Harvard Business Review webinar, Kedar Mate—the chief innovation and education officer at the Institute for Healthcare Improvement—will discuss the importance of providing frontline clinicians with better tools to control costs.
Mate will focus on: ..... Why providing clinicians with cost-control tools is so important ..... Why clinical analytics systems that provide cost information are rarely integrated with care processes ..... Major challenges with existing cost-control methods, which are time and resource intensive.
Mate will also describe continuous value improvement (CVI), which is a new approach for helping clinicians control costs. He will describe how this method differs from other approaches, and will share a case study of how one major provider is seeing impressive results from CVI.
If your health system is focused on delivering greater value but lacks good tools to help clinicians better control costs, join Kedar Mate and HBR on October 26.
26
10:00 AM
Pacific
FREE
Critical Thinking - Free Online Session   (Professional Development)
In this fast-paced world, one thing is certain: We need sharp critical thinkers who are able to size up a situation, realize the potential where others may not, and seize opportunities through prompt decision making.
We all perform some level of critical thinking in our daily lives, yet most of us don’t really know what it entails or how we do what we do.
This webcast offers you a practical introduction to the highly popular AMA seminar, Critical Thinking (Seminar #2533). We’ll introduce you to the RED model of critical thinking and describe the basics of putting it into action using a practical case study.
AMA's Critical Thinking seminar walks you through making reasoned judgments that are well thought out. This introduction reveals the methods used to improve your ability to engage in logical and rational thinking, including: ..... How the RED (Recognize assumptions, Evaluate arguments, Draw conclusions) Model is used get to a decision point ..... The role of recognizing assumptions in critical thinking ..... The importance of separating facts from opinions ..... Factors that make it difficult to recognize assumptions when they are presented to us ..... Three steps you can take to apply critical thinking skills right away.
While attending this program is FREE, reservations are required.
26
12:00 PM
Pacific
FREE
A Recruiter’s Guide to Giving the Right Offer the First Time   (Human Resources)
In a National Recruitment Sentiment Study conducted earlier this year by MRI Network, 52% of job candidates listed competitive compensation as the most compelling of 12 possible reasons for turning down an offer.
In this competitive talent landscape, it’s more important than ever to find the right candidates and create compelling compensation packages for new hires. As talent acquisition professionals feel the pinch in this job market when it comes to market pricing and time to fill, it’s time to think differently about pay practices and market compensation ranges in order to land the best candidates.
Join us on October 26th for a webinar that will outline how successful HR professionals are leveraging data to make competitive offers, positioning their organizations to succeed with long-lasting top talent. During this presentation, Alys Scott from Salary.com will share the key benefits of utilizing HR-reported data to create complete, accurate, and updated market pay rates instead of relying solely on free, online data from salary and job aggregators to determine your offers. She will walk through why your ability to close the best candidates quickly really matters as companies find ways to speed the recruiting cycle and land candidates. In this environment where speed and accuracy truly matter, getting all the information right the first time really counts.
At this event, attendees will learn: ..... How on-demand access to accurate salary information helps best-in-class recruiters make the right offer every time ..... How you can improve employee retention by leveraging long-term compensation conversations during the hiring process ..... Why building relationships based on transparency and trust with your candidates is crucial to success – especially when it comes to talking about pay.
31
10:00 AM
Pacific
FREE
How IT and Business Can Partner on Customer Experience   (Customer Experience)
As customer experience becomes a key concern for more and more companies, CIOs are increasingly drawn into the core work around transforming the company to enhance CX. After all, the end-to-end experience continues to rely heavily on the platforms, networks, and technologies most often controlled by IT.
But customer experience is most often thought of as the domain of the marketing, sales, operations, or support organization – parts of the business that set the agenda with, maintain relationships directly with, collect payment from and deliver product to, or provide problem resolution for customers. And most of these functions still tend to operate in siloes.
But IT in fact controls or influences much of the digital experience. And today, digital has a role in most customer experiences – either enabling or delivering it, regardless of channel. So what can IT bring to the table, and how can CIO leaders and other unit leaders best work together on the customer experience transformation?
 November
1
10:00 AM
Pacific
FREE
4 Smart Ways to Find and Win New Clients   (Sales & Marketing)
Are you frustrated with your sales results, even though you have put a lot of time, money and effort, your heart and soul into growing your revenue? Looking to grow your sales, quickly and effectively, but also prevent buyer’s remorse and keep your clients loyal?
This webinar will help you identify new ways (that you can start using right away!) to find, engage, win and keep new clients.
Here's what you will discover:
1.FIND: How to find new clients who are in the market today
2.ENGAGE: How to connect with them instantly and engage into a dialogue
3.WIN: How to remove any resistance and win new clients
4.KEEP: How to prevent buyer’s remorse and keep your clients loyal
1
11:00 AM
Pacific
FREE
Shorten the Sales Cycle: How to Generate More Sales in Less Time   (Sales & Marketing)
How long is your company's typical sales cycle? What would your business look like if you could reduce sales cycles by 50 percent or even 25 percent? Think of how many more sales your sales reps could close by being able to accelerate the sales while, at the same time, bringing more value to every customer.
Join us for this new webinar and learn ways you can help your sales reps significantly improve their ability to close sales faster. You will also learn ways to help your sales team ..... Accelerate the prospect qualification process to ensure what they have are prospects and not just suspects. ..... Ask the tough questions that many sales reps are afraid to ask early in the process for fear of turning off a prospect. ..... Meet and conduct more online meetings and demos with highly qualified prospects. ..... Use micro commitments throughout the sales process to speed up the closing phase.
2
10:00 AM
Pacific
FREE
Scaling a Mission-Driven Brand   (Sales & Marketing)
“When we look at how change happens in the business world, it usually comes from two different kinds of business: Those, usually smaller, companies that take big risks and, when they succeed, inspire others to follow. Or the larger companies that gain inspiration from the smaller pioneering changemakers, and through their scale, make even more change happen.” Seth Goldman, Founder of Honest Tea.
In this webinar, Seth Goldman will share how to build a brand that is meaningful to consumers.
You will learn how to: ..... Develop a competitive brand that is different and unique from what’s already in the market ..... Scale for growth by expanding distribution and production ..... Develop strong support teams ..... Create cost-efficient strategies, especially in marketing, such as creating awareness without paid advertising (i.e. guerilla marketing)
2
10:00 AM
Pacific
FREE
Overcoming the Disengagement Dilemma   (Human Resources)
Did you know nearly 70% of today’s employee are not engaged at work? Disengagement is a serious issue that can close the doors of businesses, if not dealt with. This is because disengagement affects much more than just company moral; it directly impacts your bottom line. In fact, disengaged employees are estimated to cost organizations between $450 and $550 billion annually.
In this webinar, we’ll review the impact of disengagement in the workplace and the ways in which you can successfully engage your employees. Please join Andrew Sherman, strategic business advisor and author of The Crisis of Disengagement; Cara Capretta, Oracle Vice President of Human Capital Transformation Practice; and Brian Moran, award-winning business advisor and CEO of Brian Moran & Associates.
You Will Learn ..... How today’s disengagement dilemma is affecting companies ..... The ways in which companies can successfully engage employees in order to increase productivity, enhance retention, and improve their bottom line ..... How Human Capital Management (HCM) cloud technology helps to improve engagement rates ..... The path to modern HCM with the cloud.
7
9:00 AM
Pacific
FREE
Hacking Mental Health through Effective Workplace Wellbeing Programs   (Human Resources)
There’s an increasing tension in the modern-day workplace: The lines between personal and professional are blurred and employers talk about bringing your whole self to work, but at the same time, more and more employees are struggling with issues like burnout, anxiety, and depression. Many employees struggle to compete in a high-stress corporate environment without compromising their physical and mental wellbeing.
Ignoring your employees’ mental health can lead to chronic absenteeism, presenteeism, and attrition, which majorly affect productivity, engagement, and your bottom line. In order to help employees avoid burnout and sustain high performance over the long term, employers must be willing to address mental health in the workplace.
In this webinar, LifeDojo CEO Chris Cutter will highlight the four major barriers to improving employee mental health and offer practical solutions to help you address stress management head on.
Join this webinar to learn: ..... Why it’s currently so challenging for employers to address mental health ..... How a stress management program will help you address employee burnout, anxiety and depression ..... A step-by-step strategy for gaining broader adoption and utilization of a mental health program.
This session is targeted at forward-thinking HR leaders who want to improve their employee wellbeing and employee experience. Whether you’re looking to improve your mental health program adoption, hoping to decrease absenteeism and attrition, or are looking for ways to prevent burnout before it happens, you’ll find this presentation full of insightful research and actionable tips you can try out at your organization today.
You Will Learn ..... Why it’s currently so challenging for employers to address mental health ..... How a stress management program will help you address employee burnout, anxiety and depression ..... A step-by-step strategy for gaining broader adoption and utilization of a mental health program.
9
10:30 AM
Pacific
FREE
Hit the Refresh Button on Your Social Media Presence   (Advert, Promo, Social Media)
Do you need help with your social media strategy? Christine Landry of DexYP guides you through a social media audit so you can reshape your approach and get what you need out of your business’s social media presence.
You’ll learn: ..... Where to spend your time and energy on social media ..... What you should stop worrying about right now (so you can devote more time to running your business) ..... How to keep your social media followers interested.
This webinar is part of our November 9th Small Business Virtual Conference.
9
10:30 AM
Pacific
FREE
7 Crucial Moves to Master Everyday Employee Management   (Human Resources)
There's a point when it becomes obvious that a business needs an HR professional on staff. Until then, managing the required recordkeeping tasks, handling questions from employees, and taking proper steps to protect your business from legal risk can seem like a never-ending burden that distracts from other critical business activities. And yet, you can’t afford to ignore these responsibilities.
Take a deep breath! This webinar will provide practical guidelines for getting HR activities under control, even without an HR specialist on staff. After the presentation, you’ll have solid information to help your business run more smoothly and, most importantly, protect you in the event of an employee lawsuit.
In this insightful webinar, you'll learn: ..... Common mistakes to avoid when hiring ..... How to create an organized recordkeeping system ..... Employee policies every business needs ..... The right way to document performance issues ..... Why accurate labor law postings are critical ..... Steps to prevent a costly harassment claim ..... How to use technology to reduce HR overhead.
This webinar is part of our November 9th Small Business Virtual Conference.
9
10:30 AM
Pacific
FREE
Buying Attention in a Distracted World - Online Advertising   (Advert, Promo, Social Media)
Join entrepreneur and founder of Smart Hustle Magazine Ramon Ray as he explains how to use online advertising to grow your small business.
In this webinar, you’ll learn: ..... How to buy attention online in a hyper-distracted market ..... Best practices with online advertising ..... The 360 degrees of marketing ..... And more!
This webinar is a part of our November 9th Small Business Virtual Conference.
9
11:45 AM
Pacific
FREE
Small Business Start-Up Steps: Selecting a Business Entity, Income and Payroll Tax Decisions   (Entrepreneurship)
Individuals who run a small business or are starting a new business may be fueled by passion and challenged with daunting decisions. One of the first decisions - selecting a business structure - impacts many areas of the business’ finances, including income taxes and payroll requirements.
The landscape for small business owners includes many twists and turns and changing tax laws. There are also many events that occur during the year that can affect a business’ financial and tax situation. Proper planning can help prevent negative consequences – but only so far as small businesses are familiar with business structure and tax benefits AND know how to use them effectively. This is where the expertise of small business services and tax professionals can help prevent mistakes and save money.
Participants will learn: ..... Pros and cons of business entity structures ..... How to avoid common problems faced by closely-held businesses ..... How to select a business structure that leverages tax breaks ..... How to manage payroll - one of the biggest expenses and risk areas of a small business.
This webinar is part of our November 9th Small Business Success Virtual Conference.
9
11:45 AM
Pacific
FREE
Succeeding in a Micro-Moments World   (Sales & Marketing)
Connecting with customers at the exact moment they need you creates new opportunities in a mobile-first world.
In this webinar, Matt Weber, a member of Google’s Get Your Business Online team, discusses the importance of your business being present from the moment someone finds you online to the moment they become a customer.
He will review how to: ..... Identify your potential customers’ micro-moments ..... Improve mobile experiences to engage your customers ..... Deliver mobile content tailored to your audience.
This webinar is part of our November 9th Small Business Success Virtual Conference.
9
1:00 PM
Pacific
FREE
Hot Businesses, Markets & Trends for 2018   (Entrepreneurship)
What businesses are likely to boom next year? Are there specific trends you should be aware of in order to position your small business for growth?
Join this webinar and learn: ..... What types of businesses are going strong today ..... How to take advantage of consumer buying behaviors ..... Which demographic groups have extra purchasing power ..... What customers want from small businesses ..... And much more.
This webinar is a part of our November 9th Small Business Virtual Conference.
9
1:00 PM
Pacific
FREE
Just a Noticeable Difference - The Key to Cutting Through the Competition Clutter   (Sales & Marketing)
Struggling in your business? The reason is simple. You look just like everyone else. Being the same is lame. It’s been noted that it’s better to be different than to be the best. Stop struggling and create your noticeable difference.
In this webinar, Susan Solovic will examine how you can: ..... Identify ways to make your product or service unique ..... Understand the importance of giving the market a reason to change it’s buying habits ..... Create a problem-solving approach to your business ..... Get a clear understanding of what you’re selling--it’s not what you think.
This webinar is a part of our November 9th Small Business Success Virtual Conference.
9
1:00 PM
Pacific
FREE
The Power of the Campaign   (Sales & Marketing)
Campaigns aren’t just for elections! Well-crafted marketing campaigns help businesses maintain focus and momentum throughout the year, and they keep messaging on track in a consistent fashion that builds brands.
If you want to attract more business and see your regular customers more often, this webinar is for you. You’ll learn the proven techniques to keep customers excited and engaged. This includes both traditional and digital elements to extend your brand’s reach and raise your visibility in your marketplace.
You will learn: ..... What a marketing campaign is – the essential elements required for success ..... How campaigns fit within an overall marketing strategy ..... How long a campaign lasts, and how many you need each year ..... Powerful promotion techniques that generate genuine customer excitement for your campaigns.
This webinar is a part of our November 9th Small Business Virtual Conference.
16
10:00 AM
Pacific
FREE
Apps Unleashed: Grow Your Business Using Just Your Phone   (Technology)
With a smartphone or tablet you’ve got an incredibly powerful computer, communication device and online marketing tool... in your pocket! There are hundreds of free (or very inexpensive) apps at your disposal that can drive sales, improve communication with your customers, and market your business.
Join Ron Cates, digital marketing icon and renowned app expert, as he highlights and discusses the following: ..... Must-have apps (including both the newest and the obscure gems you’ve never heard of) ..... How to use apps for maximum impact ..... How to utilize apps in conjunction with your other marketing efforts to magnify results
Note: This session is designed for EVERYONE. “Beginners” will not feel lost, but “power-users” will still learn something new.
21
9:00 AM
Pacific
FREE
Management Skills for New Managers   (Management & Leadership)
Discover Key Skills Managers Need to Succeed ..... Get a powerful introduction to the highly popular hands-on American Management Association seminar, Management Skills for New Managers. In this complimentary online session, you’ll hear about the skills and know-how you’ll need as you transition into your management role.
Literally thousands of managers have taken this seminar for help in effectively delegating work, motivating employees, and keeping them engaged and on-track to meet performance goals.
If you’ve ever wondered what you needed to learn to effectively face the duties and challenges of leading employees, take advantage of this introduction to a solution from the world’s premier management training organization.
What You Will Learn ..... What the real role of the manager is in today’s organization ..... Adding value – How to move from being a contributor to making everyone better ..... What it takes to be effective as a manager – The Management Effectiveness Formula© ..... Why and how your Managerial Mindset affects what you accomplish as a manager ..... 3 key steps to managing performance : A Blueprint for getting things done through others ..... How to plan performance and create mutually aligned expectations ..... How to provide performance feedback in a way that actually creates change ..... How to conduct Alignment Conversations to reinforce and sustain team member performance.
While attending this program is FREE, reservations are required.
21
10:00 AM
Pacific
FREE
4 Ways to Market Your Business Locally   (Sales & Marketing)
Need tips on how to make your small business stand out in your neighborhood? Get insider marketing tips and inspiration from Amanda Brinkman, Chief Brand Officer at Deluxe and creator and co-host of the acclaimed series, "Small Business Revolution – Main Street."
In this webinar, you’ll learn how small businesses like yours have reignited the spark that drives their success. Whether you own a brick and mortar business or operate out of your home, you’ll learn how to: ..... Create a website with purpose to generate more sales ..... Increase your odds of getting found online in local directories ..... Cost-effectively connect with your most valuable customers ..... Build an identity to match your unique story.
28
10:00 AM
Pacific
FREE
Key Steps to Develop and Evaluate Your Business Idea   (Entrepreneurship)
Do you want to start a business but not sure if your idea is feasible? Or do you need help gathering your thoughts into a viable business idea?
During this webinar, you will learn the essential steps of developing and evaluating your business idea, including how to: ..... Make your business idea into reality ..... Conduct preliminary research ..... Use a one-page tool to evaluate 8 aspects of your company, including customer, cost, pricing and marketing.
30
10:00 AM
Pacific
FREE
5 Marketing Moves You Can Make Now To Increase Your 2018 Revenues   (Sales & Marketing)
2017 is nearly over, and smart business people are already looking ahead to the next year. They’re making investments, planning out their next moves, and creating strategies to grow both sales and profits in the months ahead. Hopefully, you’re doing the same.
In this webinar, national small business columnist Gene Marks will share the marketing moves you can do right now to profit next year, including: ..... Investing in customer relationship management: What apps they’re using and what pitfalls they’re avoiding ..... Creating more online content: The best practices for starting your own video or podcast series ..... Revisiting their website and social media: The latest SEO and advertising tools and how they’re working with consultants ..... Moving towards marketing automation: The latest marketing automation technologies and how they’re generating leads ..... Establishing metrics: How data is driving their decision making and what metrics are most useful ..... And, you’ll walk away with great ideas and concrete strategies for creating a 2018 marketing plan specifically for your business.
 December
15
10:00 AM
Pacific
FREE
SCORE ExpertAnswers- How to Write a Business Plan   (Entrepreneurship)
A Google search for "write a business plan" yields more than 50 million results, each offering resources, advice, templates and more. If that leaves you overwhelmed and confused about how to tackle this important undertaking, please join us for this SCORE LIVE Webinar.
SCORE mentors will offer "ExpertAnswers" to audience questions submitted by phone, email and chat. You'll have a chance to speak with SCORE mentors about how to write your business plan - and to hear how other entrepreneurs are doing the same thing.
DISCLAIMER:   Chamber Strategies and its Chamber of Commerce partners display these webinars and on-line workshops as a good-faith educational resource for Chamber members.   This does not, in any way whatsoever, constitute an endorsement of these webinars, workshops and/or any associated websites, nor are we responsibile for their content, accuracy, legality, or any other matter so related.   Should you find that a webinar is unavailable, please let us know.   Thank you.
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