Webinars & Workshops
(Another Membership Benefit)
Webinars & Workshops           Business Resources
 Sales & Marketing
 October
19
9:00 AM
Pacific
FREE
Driving Sales Success: The Multichannel Challenge
Companies can no longer rely on large, individual, short-term sales incentives as a primary means of managing salespeople. Instead, they must change their sales compensation plans while emphasizing other ways to direct salespeople and shape sales culture, says Kellogg professor emeritus Andrew Zoltners, one of the leaders in sales team management.
One focus point: sales leaders must change compensation plans to look more like management bonus plans, which are designed to encourage people to work together to make the company and its customers more competitive and prosperous in the long run.
In addition to changing sales compensation, Zoltners says leaders and managers must take a more active role in managing salespeople. This involves changes such as:
- Deploying new sales team structures. They must work alongside other channels (internet, inside sales) to meet customer needs.
- Hiring salespeople with new capabilities. In addition to having solution sales skills, they should be comfortable using digital communication (email, video calls, social media) with customers, appreciate the value of analytics for enhancing the sales process, and be able to orchestrate customers buying across multiple channels.
- Using performance management, coaching, training, and sales data and tools. Guide salespeople instead of relying on incentives as a primary means of controlling sales activity. Coach sales people in using technology to create a timed series of touchpoints.
- Establishing a new sales culture. It should be focused on teamwork and customer success.
In this live, interactive HBR webinar, Zoltners will discuss how to build this new framework for sales team management. Join HBR and Andris Zoltners if you’re looking for new ways to optimize your sales team.
20
10:00 AM
Pacific
FREE
Clarify Your Message So Customers Will Listen: How the Power of Story Can Grow Your Business
When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way people listen.
We know how hard it is to communicate clearly and have helped hundreds of large and small businesses clarify their messaging. And when you clarify your message, your website starts working for you, your team members are converted into a sales force and your customers speak a viral message that spreads.
Don has studied story for decades and as such is versatile in a language human beings have been speaking for centuries. Combined, his 7 books have spent more than a year on the NYT Bestsellers list. He’s consulted with hundreds of companies to help them clarify their messaging. Don isn’t a professor in an ivory tower. He created SB7 framework to help him filter the messaging for his own company and the process resulted in him doubling revenue and profits for three consecutive years. Since then he’s gone on to consult with dozens of billion-dollar brands and hundreds of small businesses. Hundreds of Don’s clients have dramatically increased their revenue after learning the SB7 framework.
The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly. Once you clarify your message, your company will begin to grow. Companies that clarify their messaging win in the marketplace.
24
8:00 AM
Pacific
FREE
5 Ways to Turn Around Weak Sales Messaging
Sometimes the messaging delivered by Marketing doesn’t have enough punch when used in the field by sales people trying to get the attention of a prospect. Content creation and sales conversations are different!
Learn 5 ways to strengthen sales messaging and stay consistent with your offering’s core message and engage the buyer.
 November
1
10:00 AM
Pacific
FREE
4 Smart Ways to Find and Win New Clients
Are you frustrated with your sales results, even though you have put a lot of time, money and effort, your heart and soul into growing your revenue? Looking to grow your sales, quickly and effectively, but also prevent buyer’s remorse and keep your clients loyal?
This webinar will help you identify new ways (that you can start using right away!) to find, engage, win and keep new clients.
Here's what you will discover:
1.FIND: How to find new clients who are in the market today
2.ENGAGE: How to connect with them instantly and engage into a dialogue
3.WIN: How to remove any resistance and win new clients
4.KEEP: How to prevent buyer’s remorse and keep your clients loyal
1
11:00 AM
Pacific
FREE
Shorten the Sales Cycle: How to Generate More Sales in Less Time
How long is your company's typical sales cycle? What would your business look like if you could reduce sales cycles by 50 percent or even 25 percent? Think of how many more sales your sales reps could close by being able to accelerate the sales while, at the same time, bringing more value to every customer.
Join us for this new webinar and learn ways you can help your sales reps significantly improve their ability to close sales faster. You will also learn ways to help your sales team ..... Accelerate the prospect qualification process to ensure what they have are prospects and not just suspects. ..... Ask the tough questions that many sales reps are afraid to ask early in the process for fear of turning off a prospect. ..... Meet and conduct more online meetings and demos with highly qualified prospects. ..... Use micro commitments throughout the sales process to speed up the closing phase.
2
10:00 AM
Pacific
FREE
Scaling a Mission-Driven Brand
“When we look at how change happens in the business world, it usually comes from two different kinds of business: Those, usually smaller, companies that take big risks and, when they succeed, inspire others to follow. Or the larger companies that gain inspiration from the smaller pioneering changemakers, and through their scale, make even more change happen.” Seth Goldman, Founder of Honest Tea.
In this webinar, Seth Goldman will share how to build a brand that is meaningful to consumers.
You will learn how to: ..... Develop a competitive brand that is different and unique from what’s already in the market ..... Scale for growth by expanding distribution and production ..... Develop strong support teams ..... Create cost-efficient strategies, especially in marketing, such as creating awareness without paid advertising (i.e. guerilla marketing)
9
11:45 AM
Pacific
FREE
Succeeding in a Micro-Moments World
Connecting with customers at the exact moment they need you creates new opportunities in a mobile-first world.
In this webinar, Matt Weber, a member of Google’s Get Your Business Online team, discusses the importance of your business being present from the moment someone finds you online to the moment they become a customer.
He will review how to: ..... Identify your potential customers’ micro-moments ..... Improve mobile experiences to engage your customers ..... Deliver mobile content tailored to your audience.
This webinar is part of our November 9th Small Business Success Virtual Conference.
9
1:00 PM
Pacific
FREE
Just a Noticeable Difference - The Key to Cutting Through the Competition Clutter
Struggling in your business? The reason is simple. You look just like everyone else. Being the same is lame. It’s been noted that it’s better to be different than to be the best. Stop struggling and create your noticeable difference.
In this webinar, Susan Solovic will examine how you can: ..... Identify ways to make your product or service unique ..... Understand the importance of giving the market a reason to change it’s buying habits ..... Create a problem-solving approach to your business ..... Get a clear understanding of what you’re selling--it’s not what you think.
This webinar is a part of our November 9th Small Business Success Virtual Conference.
9
1:00 PM
Pacific
FREE
The Power of the Campaign
Campaigns aren’t just for elections! Well-crafted marketing campaigns help businesses maintain focus and momentum throughout the year, and they keep messaging on track in a consistent fashion that builds brands.
If you want to attract more business and see your regular customers more often, this webinar is for you. You’ll learn the proven techniques to keep customers excited and engaged. This includes both traditional and digital elements to extend your brand’s reach and raise your visibility in your marketplace.
You will learn: ..... What a marketing campaign is – the essential elements required for success ..... How campaigns fit within an overall marketing strategy ..... How long a campaign lasts, and how many you need each year ..... Powerful promotion techniques that generate genuine customer excitement for your campaigns.
This webinar is a part of our November 9th Small Business Virtual Conference.
21
10:00 AM
Pacific
FREE
4 Ways to Market Your Business Locally
Need tips on how to make your small business stand out in your neighborhood? Get insider marketing tips and inspiration from Amanda Brinkman, Chief Brand Officer at Deluxe and creator and co-host of the acclaimed series, "Small Business Revolution – Main Street."
In this webinar, you’ll learn how small businesses like yours have reignited the spark that drives their success. Whether you own a brick and mortar business or operate out of your home, you’ll learn how to: ..... Create a website with purpose to generate more sales ..... Increase your odds of getting found online in local directories ..... Cost-effectively connect with your most valuable customers ..... Build an identity to match your unique story.
30
10:00 AM
Pacific
FREE
5 Marketing Moves You Can Make Now To Increase Your 2018 Revenues
2017 is nearly over, and smart business people are already looking ahead to the next year. They’re making investments, planning out their next moves, and creating strategies to grow both sales and profits in the months ahead. Hopefully, you’re doing the same.
In this webinar, national small business columnist Gene Marks will share the marketing moves you can do right now to profit next year, including: ..... Investing in customer relationship management: What apps they’re using and what pitfalls they’re avoiding ..... Creating more online content: The best practices for starting your own video or podcast series ..... Revisiting their website and social media: The latest SEO and advertising tools and how they’re working with consultants ..... Moving towards marketing automation: The latest marketing automation technologies and how they’re generating leads ..... Establishing metrics: How data is driving their decision making and what metrics are most useful ..... And, you’ll walk away with great ideas and concrete strategies for creating a 2018 marketing plan specifically for your business.
DISCLAIMER:   Chamber Strategies and its Chamber of Commerce partners display these webinars and on-line workshops as a good-faith educational resource for Chamber members.   This does not, in any way whatsoever, constitute an endorsement of these webinars, workshops and/or any associated websites, nor are we responsibile for their content, accuracy, legality, or any other matter so related.   Should you find that a webinar is unavailable, please let us know.   Thank you.
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