Webinars & Workshops
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Webinars & Workshops           Business Resources
 Technology  (54)       * Display Webinar Titles Only *
FREE Apps Unleashed: Grow Your Business Using Just Your Phone
With a smartphone or tablet you’ve got an incredibly powerful computer, communication device and online marketing tool... in your pocket! There are hundreds of free (or very inexpensive) apps at your disposal that can drive sales, improve communication with your customers, and market your business.
Join Ron Cates, digital marketing icon and renowned app expert, as he highlights and discusses the following: ..... Must-have apps (including both the newest and the obscure gems you’ve never heard of) ..... How to use apps for maximum impact ..... How to utilize apps in conjunction with your other marketing efforts to magnify results
Note: This session is designed for EVERYONE. “Beginners” will not feel lost, but “power-users” will still learn something new. (Aired on 11/16/17)
FREE How to Capitalize on Disruption
Companies around the world anticipate the need for massive change over the next five years as “digital” permeates all aspects of their business, according to a new global survey by Harvard Business Review Analytic Services.
Already in the midst of disruption, the 376 business leaders surveyed in this report said they expect this pressure to accelerate and intensify. At the same time, they worry their companies are not prepared to meet this challenge.
What can digital leaders do to move their organizations forward? The shift starts with identifying the right digital strategy for your company. But such massive change also demands changes to organizational structures, systems, and processes, including the way IT works with the rest of the business.
In this live, interactive HBR webinar, Jeanne Ross of the MIT Center for Information Systems Research will discuss how to choose the right digital strategy and lead change through the organization. She will also discuss the importance of cross-functional teams, as well as the need to build agility into new systems. (Aired on 10/12/17)
FREE Putting Predictive Analytics to Work
Prediction is reinventing industries and changing our worlds. Companies, governments, law enforcement agencies, hospitals, and universities are using the power of big data and analytics to predict whether we’re going to “click, buy, lie, or die.”
Today, companies that leverage predictive analytics to boost sales, identify the best talent, create new products, and make better decisions are gaining a competitive edge in every industry.
But to unleash this powerful data, companies must understand the objectives and techniques — and the limits — of predictive models. The organization must develop a data strategy, and the whole company must commit to a plan for executing on the insights that are gained.
In this interactive webinar, Eric Siegel, author of the best-selling book Predictive Analytics, will discuss: ..... Where leading organizations are using predictive analytics to drive better decisions and achieve better bottom-line results in a wide range of industries ..... What companies must do to leverage predictive analytics and the importance of data prep ..... How to set business goals and understand which specific predictions are going to help ..... Why an organizational plan — not just a technical plan — for execution on insights is crucial. (Aired on 9/25/17)
FREE The CIO Balancing Act: Operations and Business Innovation
IT leaders must increasingly strike a balance between finding innovative technology solutions and overseeing routine IT duties such as cost control, crisis management, and operational upgrades.
In a recent report, 72 percent of CIOs acknowledged that balancing business innovation and operational excellence is an ongoing challenge. This isn’t a surprise, given the rapid migration of legacy systems and apps to the cloud and the need for CIOs to battle (and defeat) ever-changing cybersecurity threats.
So how can CIOs think about their evolving role while ensuring operational excellence in serving the needs of business units and employees? What kinds of decisions around technology and IT personnel must be made, and how will CIO leaders think about their departments in the future?
In this live, interactive HBR webinar, Khalid Kark, research director of Deloitte’s US CIO Program, will discuss how CIOs can navigate the challenges of efficient operation and the mandate for innovation and transformation. Khalid will also present findings from the latest Global CIO Survey. (Aired on 9/29/17)
FREE Crossing the Digital Divide
Most business leaders view digital disruption as an opportunity, not a threat. But as George Westerman, principal research scientist at the MIT Sloan Initiative on the Digital Economy, says, while technology changes quickly, organizations change much more slowly.
True digital transformation is happening at very different rates inside different companies. While having the right digital strategy is essential, it’s not enough. Digital leaders are good at putting in place the organizational structures, incentives, technologies, and capabilities necessary to operate in the digital world. They also create a culture that embraces change.
On August 18, in a live, interactive HBR webinar, Westerman will talk about his latest research into successful transformation and the best practices of those who have changed their organizations for the future. (Aired on 8/18/17)
FREE Technology Trends Critical for Small Businesses
51% of shoppers in the US prefer to buy online. Small businesses that are not participating stand to lose out on sales.
Don’t feel unsecure: Data security is vital for your organization’s success. Security is a top concern for most businesses and organizations. Discover how enabling a modern workforce, while adopting a comprehensive security approach will increase productivity and reduce costs in the workplace.
During this webinar you will learn: ..... What technologies are critical for small businesses to be leveraging for themselves and their customers. ..... What are genuine security threats and how to protect your business. ..... Understanding how to win in eCommerce without a ton of expense. (Aired on 8/23/17)
FREE How Digital and Mobile Improve the Patient Experience
All health systems are focused on engaging patients and improving the patient experience, but not all health systems are going about it the same ways—or achieving the same results.
Geisinger Health System, one of America’s leading systems, is taking radical steps to dramatically improve the patient experience. Geisinger is creating digital patient engagement and mobile device solutions, applying the same rigor traditionally reserved for quality improvement work. The premise is that patient experience and quality of care are linked; improving the former can improve the latter.
Steps Geisinger is taking include: ..... Leveraging digital and mobile technologies to better connect with and engage patients ..... Balancing technology with the personal touch ..... Inviting criticism from patients and even offering refunds for dissatisfaction ..... Adding staff and empowering them to resolve patient experience problems.
These steps are already producing process improvements and greater patient engagement—and Geisinger is just getting started.
On June 20, 2017, in a live, interactive HBR webinar, Dr. Jonathan Slotkin will: ..... Explain the role of digital and mobile technologies in improving the patient experience ..... Elaborate on how Geisinger is incorporating technology without losing the personal touch ..... Discuss how Geisinger is encouraging patient criticism and offering refunds to drive improvements in the patient experience.
If your health system wants to transform the patient experience and is considering how best to use digital and mobile technologies, join Geisinger’s Dr. Jonathan Slotkin and HBR on June 20. (Aired on 6/20/17)
FREE Small Business Internet Security: What are the threats and how do I protect my business?
With your reputation, profits and customer data at stake, make sure your start-up business is fully protected. Can your business afford to be just another cybercrime statistic?
Join AVG, the small business security specialist for just 30 minutes and they'll tell you how to ensure your startup is fully protected.
FREE Get Your Website Online in 5 Easy Steps
With all of the hats you wear managing your business, getting a website up and running can seem a little overwhelming, but it’s easier than you think. Join us for this 1 hour webinar that takes the mystery and complexity out of building and publishing your website. Go Daddy Web Experts will take the “tech” out of website building and help you understand the basics you need to get started; how to choose a good website name; cost-effective options for building your site; the key elements of a successful website.
FREE What’s Your Data Strategy?
More than ever, the ability to manage torrents of data is critical to a company’s revenue growth and success. Even with data-management functions and chief data officers, most companies remain badly behind the curve.
On average, less than 50% of structured data is used in making decisions—and less than 1% of an organization’s unstructured data is analyzed or used at all. More than 70% of employees have access to data they should not, and 80% of analysts’ time is spent simply discovering and preparing data. Data breaches are common, rogue data sets propagate in silos, and companies’ data technology often can’t manage all this.
Having a chief data officer and a data-management function is a start, but neither can be effective in the absence of a coherent strategy for organizing, governing, analyzing, and deploying data.
On April 18, 2017, in a live Harvard Business Review webinar, Tom Davenport—a thought leader on data and analytics— will explain why having a clear data strategy is essential, and will describe a new framework for building a robust data strategy that can be applied across industries and levels of data maturity.
Davenport will share key insights from the HBR article “What’s Your Data Strategy?” He will explain the importance of a data strategy that: ..... Balances offense and defense ..... Provides both control and flexibility ..... Permits both a single source of the truth and multiple versions of the truth.
If your organization has massive amounts of data and wants to take greater advantage of this valuable asset, join Davenport and HBR to understand the keys to effective data strategy. (Aired on 4/18/17)
FREE SEO for Small Businesses, What Google Wants
Your website is the most important marketing tool your business has, but without an effective SEO strategy no one is going to see it.
In this webinar, Deluxe product expert Brad Keys will walk you through the process of making sure that your website is easy to find online to boost website traffic and generate leads, while following Google's rules. (Aired on 2/28/17)
FREE 10 Things Every Website Must Have To Drive Sales
Whether you already have a website, or you’re looking to build one, hear from Shawn Pfunder on the top 10 things your website MUST HAVE to turn visitors into customers. Join us for this 45 minute workshop to learn .... What every home page should and shouldn’t have .... How to establish credibility (and trust) with your visitors, instantly .... How to turn your website into a lead generation machine.
FREE Online Presence Options for Today's Small Business
The advantages the Internet offers are exponential and can help a small business not only get off the ground, but thrive in a competitive marketplace. But what’s the best way for you to establish an online presence? Is a website right for your business? Or are there other ways that better fit your needs?
In this webinar, sponsored by Verisign, we’ll take you through three options you can leverage – professional email using a branded domain name, web forwarding to an alternative web presence such as social media, and creation of a business website. By the end you’ll understand the ins and outs for these three options, as well as their importance in helping you gain credibility and exposure to your prospective customers.
The goal is to equip you with the information you need to determine an online presence strategy that’s right for your business.
FREE 10 Tips For Building a Business-Class Website
Even with the dominance of social media in today’s marketplace, websites are still one of the most important communication tools a business can possess. It’s often the central hub through which you communicate with customers and let the world in general know about your business.
The challenge for many businesses – for those who have websites and for the few who do not – is creating a “Business Class Website”. This means a website that is not just an online business card, but a powerful asset used for business communication, sales, or some other strategic business purpose. There are many things you can do to optimize your website. You can add all sorts of fluff and fancy features, but if the core of your website is not good, the entire website will look bad. If you focus on 10 basics of website design, your website will succeed - helping you attract new business and retain existing customers.
Join us on this webinar to walk through the key concepts of having a great, business-class website.
FREE Getting Found Online: Website and SEO Strategies for Your Small Biz
Don’t let your small business get lost in the world wide web. Edison R. Guzman, SCORE Volunteer and owner of A&E Advertising and Web Design, will help you harness the power of the internet. You’re no longer competing with the businesses in your area, but around the world. Get found first on Google and other search engines. Become a trending topic on social media. Maximize your internet presence without stretching out your budget.
FREE SEO Unplugged: What is SEO and Smart Tips for Managing Yours
Search Engine Optimization doesn't have to be complicated and costly. There are several steps you can take to improve your search engine rankings that don't require experts and funds. Join us for this 1 hour workshop to learn what you can do today to help customers find you online.
FREE Computer Scams, Fraud and Espionage: How Cyber Crime Can Destroy Your Business
Hackers have become smarter and better organized, developing more complex ways to attack businesses and evade detection. Unlike large companies, with in-house technical expertise and sophisticated security infrastructure, small businesses may not be able to survive a cyber attack, with nearly 60% of businesses closing within six months of a hack. Understanding what these attacks look like, how they behave, the data they are after and how you can defend against them may be the key to keeping your business, employees and customers safe.
This webinar will provide you with guidance on the steps to take to ensure you are protected from all angles of cyber crime. You will also receive a handy, step-by-step checklist to help you focus on the most vulnerable areas of your digital business.
FREE How to Choose the Best Printer for Your Needs & Budget
Inkjet or laser? Single-function or multifunction? Color or black & white? ..... Printers are a necessity for almost every business. What may seem like a minor investment could cost you more in the long run if you don’t make the right selection. But how do you choose? With the incredible selection of printers available, this may seem like a daunting task.
But it doesn’t have to be. In this webinar sponsored by Brother International, we’ll make it easy for you to identify your needs and narrow down your choices. (Aired on 4/17/14)
FREE Google Analytics Beginners: How to Measure Your Homepage Design and Success
Before you tackle a website redesign, use Google Analytics to determine what components of your current website are a success and which need a makeover. In this webinar learn how to: Decipher In-Page Analytics data ... Analyze bounce rate on your homepage ... Measure visitor performance on mobile. (Aired on 6/3/14)
FREE Cyber Crime 101: What to Look For
Hackers have become smarter and better organized, developing more complex ways to attack businesses and evade detection. ..... Unlike large companies, with in-house technical expertise and sophisticated security infrastructure, small businesses may not be able to survive a cyber-attack, with nearly 60% of businesses closing within six months of a hack. Understanding what these attacks look like, how they behave, the data they are after and how you can defend against them may be the key to keeping your business, employees and customers safe.
This webinar will provide you with guidance on the steps to take to ensure you are protected from all angles of cybercrime. You will also receive a handy, step-by-step checklist to help you focus on the most vulnerable areas of your digital business. (Aired on 6/19/14)
FREE Content is King
Creating content for their websites has suddenly become a “must” for small business owners. This Webinar will explain ... Why creating content is critical for small business owners ... ContentHow creating content can help your search engine rankings ... Creating content: Should you DIY? ... Generating content ideas ... Where to find good content ... Content rules: How to write ... Best ways to promote your content. (Aired on 6/26/14)
FREE Google Analytics Beginners: How to Measure Social Media
Even the most established social accounts should be conducting regular social media audits to determine which channels are working and which aren’t. In this webinar, gain the following takeaways from Google Analytics: ... How to measure social referrals across multiple platforms ... Measure social performance by day to uncover best posting times ... Web TrafficDetermine most popular tweets to find ideal tweet type ... Create a social analytics dashboard. (Aired on 6/20/14) (Aired on 6/20/14)
FREE Google Analytics Beginners: How to Setup and Measure Conversion Goals
If you already understand how many user are on your site, what your most popular page are and what social networks are performing the best—good job! But do you know how many are completing the actions you want, like downloading resources, completing a contact us form or accessing special offers? In this webinar learn how to set up conversion goals such as: ... How many users downloaded a resource? ... How many users spent time browsing my site? ... How many users visited multiple pages on my website? (Aired on 6/27/14)
FREE Building a Website Made Easy
If you’ve been on the fence about building a website for your business, there’s no reason to wait any longer. In this webinar sponsored by Verisign, you’ll learn about the essentials of a website, how to approach the process, and get a live, hands-on demonstration building a website using a popular, free website building tool. With these tips, making your business Internet Official is within reach for any small business owner. (Aired on 9/18/14)
FREE Creating Content for Your Website in Stress- Free Chunks
In this webinar, GoDaddy's Shawn Pfunder will show you how to quickly create amazing content for your small business website without raising your blood pressure at the same time. You'll learn tips and tricks for writing compelling calls to actions, headlines, descriptions and more in manageable chunks of time. You don't want to miss this one! (Aired on 12/11/14)
FREE How to Build a Rockin' Web Presence on a Shoestring
Have you dreamed of having an impressive Web presence to attract more customers? Does your current online presence leave you wanting more - or maybe just overwhelmed - but you’re not sure how to sort it out? The good news is you don’t need to do everything - you just need to do the right things.
In this webinar sponsored by Verisign, small business guru, Anita Campbell will use the 80-20 rule to cut through the confusing hype and give you a step-by-step road map for organizing your thinking.
You’ll be able to get started immediately, no matter what size your company or budget, using these practical pointers that cover: ..... how to assess what you need for your Web presence ..... how to choose and use domain names to your benefit ..... the pros and cons of using website builder tools versus hiring a professional ..... how to get online in a few hours and a few dollars, and end up with a world-class website ..... how to easily maintain a website. (Aired on 3/12/15)
FREE Which Cloud Systems Does Your Small Business Really Need?
Yes, by now you know that the cloud is the "next big thing" and that you are supposed to migrate your business systems there. Easier "said" than "done" sometimes though, right? So the question really is, which cloud systems are actually essential for your small business?
In this webinar sponsored by Microsoft, USA TODAY Senior Small Business Columnist Steve Strauss shares actionable advice, top tips, and smart strategies that will help you understand which cloud systems are essential for your small business – and which are not. (Aired on 6/11/15)
FREE The 5 Bedrocks of Building an Effective Online Presence
What are the pieces that are needed to help your online business be an immense success? It begins, of course, with offering a product or services that customers need and want to buy. But without a well-developed web strategy, your online business may not achieve its full potential in terms of visitors and revenue.
Join this SCORE LIVE Webinar sponsored by AT&T Small Business to learn about the five factors which need to be integrated into a successful – and profitable – online presence. ..... Credible website design ..... Online directories and reviews ..... Search engine rankings ..... Social media ..... Mobile. (Aired on 11/19/15)
FREE How to Get Discovered Online With or Without a Website
Although a website is an anchor for many companies to conduct business online, it’s not the only way for prospective customers to discover your company and make a buying-decisions. In fact, in many cases, your website may be the last place where people first find your company.
Social networks, SEO/SEM, offline media, and your local presence all serve to introduce your company to interested-customers. And while an impressive, effective website is all-important, so too, is investing in other ways for customers to discover your company.
Participants in this SCORE LIVE Webinar (presented by partnership with Staples) will learn how-to: ..... Identify the best online networks to help people find your company faster and easier ..... Find the right social network for your business to attract customers ..... Develop a local presence that invites prospective customers to your business ..... Use offline and online media to position yourself as the expert in your field. (Aired on 12/8/15)
FREE 12 Great Mobile Apps That Will Grow Your Business In 2016
The term “smart phone” hardly begins to describe what can be done on a mobile device these days, especially for small business owners or entrepreneurs. Mobile devices, and the multitude of apps that can be run on them, are now vital tools in the fast-moving, "do-it-all-now" climate that exists in today’s business world.
During this SCORE LIVE Webinar presented in partnership with Staples, columnist, author and small business owner Gene Marks will showcase 12 great mobile apps that are must-haves for small businesses.
Please join us, as Gene will discuss: ..... The many ways mobile apps have changed the way business is done ..... How prospective customers search for and buy products via mobile apps ..... Ways companies are using mobile apps to reach new markets and facilitate sales ..... How companies may use mobile apps to improve the customer experience, and otherwise better manage & grow their businesses. (Aired on 1/12/16)
FREE Building, Bootstrapping, and Believing in Your Business Website
Please join us as Danielle Tate, the founder of MissNowMrs.com & author of the book, Elegant Entrepreneur, shares insights and real-life examples of how to build a successful web-based business or pivot your current website to attract more customers.
Danielle will focus on these vital topics that will help you launch, rebuild or grow your online business: ..... Basic components which are necessary for all business websites ..... Ways to set up your website so it speaks to the needs and interests of your visitors ..... How to deeply engage with your customer and convert your web traffic into more sales ..... Free or low-cost tools you can use to create or update your website (Aired on 4/7/16)
FREE Why Mobile Matters!
Please join this SCORE LIVE Webinar to learn what you need to know about mobile search and why mobile marketing is so important to small and medium sized businesses. It will be presented by Faith Murphy, Director of Channel Management and Small Business Sales, from Yahoo. (Aired on 3/31/16)
FREE The Decline of Magstripe Cards—and What That Means for Your Business
National Small Business Week Webinar ..... The payments landscape is changing. New security measures, a decline in the use of traditional magstripe cards, the switch to EMV chip cards and emerging technologies like contactless payments, are forcing a monumental shift in the way people pay. These changes have major implications for businesses of all sizes. Is your business prepared?
In conjunction with SBA's National Small Business Week webinar series, SCORE invites you to join Square’s Head of Business Intelligence Owen Britton Jennings and Head of Seller Education Erin Renzas for this can’t-miss webinar. They’ll break down all of the major changes in payments and what you need to do to ensure you’re ahead of the curve.
Get need-to-know information on all the major payment changes ..... Understand how consumer behavior is shifting and how to address their new needs ..... Learn how to ensure your business is prepared for upcoming trends. (Aired on 5/2/16)
FREE 11 Technology Rules for Small Business Success
There are many challenges facing your small business, all of which consume valuable time to understand and master. There's marketing, sales, finance, hiring and more. Figuring out how to put technology to work for your business doesn't need to be one of them!
That's what this SCORE webinar will address. Serial entrepreneur and best selling author Ramon Ray will share tips, secrets and insights on ways to properly leverage technology to run a more efficient (and more profitable) business. (Aired on 4/14/16)
FREE Cloud, Mobile, and Social: Great Apps and Services That Will Grow Your Business
National Small Business Week Webinar ..... Watch and learn from small business experts, Gene Marks and Ramon Ray, as they discuss the latest trends, tips, and services to help you grow, manage, and increase your profits. You’ll discover how to leverage cloud, mobile, and social technologies that will allow you to stand out from your competition.
This webinar, one in a series produced in conjunction with SBA's National Small Business Week, will also feature YP's Jeff Biesman, as all three speakers will trade off insights regarding how to use technology to achieve your business aims whatever they may be. (Aired on 5/3/16)
FREE Search Engine Marketing Tips from a Google Pro
The consumer journey continues to change in an unprecedented digital world. Learn how marketers, advertisers and business owners can continue to reach the right customers in the moments that matter: when they are actively shopping for your product or service or just gathering information for future buying decisions.
Dex Media has teamed up with Google for this vital webinar on the newest ways small businesses are using paid search to acquire new leads and customers. (Aired on 8/25/16)
FREE The Cybersecurity Challenge of the IoT
Every enterprise will be affected by the Internet of Things (IoT). Along with new opportunities and business models, this new connected world challenges your conception of cybersecurity and your ability to deliver it in IoT-enabled digital networks, your commercial operations, and your partner ecosystems. Paradoxically, the very principle that makes the IoT so powerful—the ability to share data instantly with everyone and everything—creates a huge cybersecurity threat.
Because of the level of data sharing involved, the IoT requires entirely new thinking about cybersecurity. And most enterprises aren’t there yet. Most privacy policies won’t fly. Most standards and metrics aren’t adequate. Most security operations are not sufficient.
So what should companies do?
On September 19, in a live, interactive Harvard Business Review webinar, Christopher Rezendes and David Stephenson—both experts on cybersecurity and the Internet of Things—will describe how companies must think and act differently to ensure security in this era of connected sensors and devices. They will draw from years of experience and real-world case studies to lay out what firms must do immediately and longer term.
If your company sees opportunity in the Internet of Things but has not thought through all of the implications and cybersecurity risks, join Rezendes, Stephenson, and HBR on September 19. (Aired on 9/19/16)
FREE Leveraging Health Care IT Investment
Recent years have seen massive investments in health IT. Yet most U.S. health care systems are still in the early stages of using those investments in their daily operations to improve the quality and reduce the cost of care. What can be done to better leverage these IT investments to speed up and improve performance?
Harvard professors David Cutler and Robert Huckman, who have extensive experience analyzing innovations in health care delivery, argue that instead of measuring success by how far along a health system is in implementing a particular IT system, leaders need to consider how close they are to conducting analyses to answer pressing operational and delivery questions. For example, what proportion of eligible patients received a beta blocker following a heart attack? What percentage of operating room procedures were disrupted due to an undocumented but known patient condition, such as a latex allergy?
Prioritizing a list of such analyses allows a streamlined set of data to be gathered and processed, ideally with passive collection that minimizes disruption to a staff’s core activities. With these answers in hand, leaders can make meaningful operational improvements such as strategically reorganizing workflows.
On December 15, in a live, interactive Harvard Business Review webinar, Cutler and Huckman will share insights and lessons on how to leverage these huge IT investments to drive meaningful operational changes. They will lay out a process for making change happen and describe examples of where the process is being successfully implemented. (Aired on 12/15/16)
FREE Automation Transformation: Leveraging Digital Labor in the AI Era
Different eras of technology bring massive shifts to the workforce. The industrial revolution shifted workers from farms to factories. In the first era of automation, machines relieved humans of exhausting manual work. Today, Era Two of automation continues to wash across the services-based economy, affecting jobs in industries ranging from agriculture to manufacturing.
Now Era Three, with the rise of artificial intelligence (AI), is dawning.
Smart computers are demonstrating they are capable of making better decisions than humans can. Brilliant technologies can decide, learn, predict, and even comprehend much more quickly and accurately than the human brain, and their progress is accelerating.
So where will this leave companies and workers? How should executives think about a new era of “digital labor”?
In this live, interactive Harvard Business Review webinar, Julia Kirby, coauthor of Only Humans Need Apply, reframes the conversation about AI, arguing that the future of increased productivity and business success isn’t either human or machine. It’s both.
The key is augmentation, utilizing technology to help humans work better, smarter, and faster. Instead of viewing these machines as competitive interlopers, we can see them as partners and collaborators in creative problem solving. The choice is ours.
If you want to know about the most powerful trends on the horizon and how they will affect you, your company, and your workforce, join Julia Kirby and HBR on October 20. You will discover how the most productive workplaces combine talented people with sophisticated machines in high-impact augmentation, and you will come away with new ideas about the future of digital labor. (Aired on 10/20/16)
FREE Domain Names: Use Them For Crying Out Loud!
It’s 2016, and over 60% of small businesses still don’t have a website. Yet 64% of consumers prefer to buy from businesses they can contact online. Shocking, we know!
In this webinar, one of six sessions during SCORE's October 27 virtual conference, Power Up Your Small Biz: Technology Trends, Mark Medina of DreamHost, will explain how something as simple as a domain name can be one of the most powerful tools a small business can have, and how it can be immediately put to use to make your business even stronger. (Aired on 10/27/16)
FREE Are You Missing the Mobile Revolution?
Mobile is not just about optimizing your website anymore—though that is vitally important. In addition, small businesses need to be concerned about mobile sales, marketing, email and payment. For instance, did you know the overwhelming majority of emails are opened on mobile devices, yet only a small percentage of emails are optimized for mobile viewing. Or that next year will be a “benchmark year for m-commerce sales”?
This webinar, presented during SCORE's October 27 virtual conference, Power Up Your Small Biz: Technology Trends, will convince small business owners who haven’t signed on yet to join the mobile revolution! Speaker Rieva Lesonsky will explain the importance of mobile to being found online, show them how to convince consumers to buy more from their phones and how to market their businesses for mobile consumption. (Aired on 10/27/16)
FREE Operationalizing Analytics & IT
Most organizations are focused on becoming more analytical. But practically, how does this work functionally and organizationally?
Organizations are wrestling with how people in analytics, IT, operations, and in different business units work together. That’s because data and analytics activities represent a blurring of traditional lines of demarcation between the scope of IT and the responsibilities of operating divisions.
In his recent Harvard Business Review article, Gahl Berkooz, Chief of Analytics for General Motors’ Connected Customer Experience Division, identified four organizational structures that different companies are using: ..... A stand-alone data and analytics service function ..... An integrated operational data and analytics function ..... Data and analytics integrated as part of IT ..... Data and analytics embedded in operating divisions.
There is no universal right answer or best structure. Each structure has advantages and tradeoffs. On December 12, in a live, interactive Harvard Business Review webinar, Berkooz will delve into each of these models, presenting a decision-making framework and questions to help organizations choose the best structure. (Aired on 12/12/16)
FREE Keeping Your Firm's Critical Applications Running while Improving Performance
Application performance, availability and security are key issues IT departments in law firms struggle with today. It is imperative that you keep your firm's critical applications running fast and always available for your attorneys. Is there a cost effective and manageable solution?
Join our webinar on January 26th to hear how law firms like yours are they are taking advantage of existing storage infrastructure to: ..... Improve application performance ..... Ensure document management and email systems operate 24/7 ..... Reduce both CapEx and OpEx expenditure ..... Enable a hassle free experience with zero downtime
Hear real case studies on how law firms like yours are deploying Lenovo Converged Server SAN appliances powered by DataCore to reduce cost and increase productivity. As the world leader in price/performance, Lenovo and DataCore together allow you to run more workloads, with better applications performance and availability. (Aired on 1/26/17)
FREE Creating Value in a Digital Economy
In previous eras, innovations were largely designed to support large organizations’ internal processes and help them operate more efficiently. But with digital innovations, innovators are displacing legacy organizations. As digitization and automation transform the economy, well-resourced incumbents are losing out to upstarts.
Digital innovators—like Amazon and Uber and Tesla—are winning because in the digital economy, value is created differently. Digital relationships provide data that reaches farther into a customer’s world than into those of competitors. This data makes possible new relationships with customers and a new level of intimacy, allowing firms to personalize offerings. The digital economy is resulting in new types of value chains, partnerships, and ecosystems.
On February 22, Maxwell Wessel, coauthor of the HBR article “The Problem with Legacy Ecosystems,” will explain how incumbents are constrained by their established value chains and how industrial-era companies must change. (Aired on 2/22/17)
FREE The State of Search 2017
Google is constantly changing, so what can you expect in the new year? Find out the new trends in Google search and how business owners and marketers can optimize their PPC strategies to reach their prospective customers.
Top Takeaways: ..... 90% of all media interactions today are screen-based. Learn effective, integrated, multi-screen campaign management tips. ..... Understand the two distinct ways people move among screens to get stuff done, simultaneously and sequentially. ..... Learn which devices people are using at various stages of these interactions. (Aired on 3/22/17)
FREE Small Business Cyber Security Preparedness 101
How ready is your business when it comes to cyber security threats? Hiscox’s 2017 Cyber Readiness Report reveals that small businesses face unique threats when it comes to cyber security.
Join us as Hiscox’s Dan Burke provides an overview of the report’s findings and offers practical recommendations for those businesses that still have work to do when it comes to preparing for cyber risk. (Aired on 2/9/17)
FREE Unlock Public Cloud Benefits While Maintaining Security
The public cloud offers agility and cost savings for organizations seeking that competitive edge, but will your critical workloads and applications remain secure? The "shared responsibility" model of security means that businesses are still on the hook for securing everything running on the IaaS providers infrastructure.
Learn how the new Symantec Cloud Workload Protection automates security for your AWS and Azure deployments, how to defend your workloads against exploits and advanced threats so you can enjoy public cloud benefits without worrrying about security.
Join our webcast to learn how easy it can be to: ..... Automatically discover, view, and control all of your for public cloud IaaS instances ..... Intregrate security directly into your DevOps continuous delivery workflows ..... Deploy security that scales seamlessly with your dynamic public cloud workloads ..... Mitigate risk associated with public cloud adoption. (Aired on 3/2/17)
FREE Optimise your business in the cloud without compromising security
Data and security breaches related to cloud services and apps were much more widely reported in 2016. The increased use of cloud-based business applications has allowed organizations to maximize the productivity and efficiency benefits that are part and parcel of cloud architectures.
With access to data no longer as restricted as it once was, risks naturally increase. Denial of access is not an option. Instead, the goal is to allow appropriate access and prevent bad outcomes (i.e. data breaches) from arising.
In this session, find out how to mitigate the risks by: ..... Improving visibility of Shadow IT, without compromising productivity ..... Protecting your employees from inadvertently exposing your company to advanced threats ..... Securing your network and your employees anywhere, any time. (Aired on 3/15/17)
FREE WikiLeaks Vault 7: Facts, Fiction & Implications
Wikileaks recently published a throve of documents, "Vault 7 Year Zero", which they claim expose a wide-ranging hacking tools used by the Central Intelligence Agency (CIA). If true, these cyber-weapons include malware that targets Windows, Android, iOS, OSX and Linux computers as well as internet routers. In some cases, it might use smart TVs and other IoT devices in cyber surveillance and espionage.
Join this panel discussion and find out more about the Vault 7 leak: ..... Truth / Fiction ..... How likely are you to get hacked ..... Security and privacy implications ..... Long-term effect across the tech industry and its relationship with government agencies (Aired on 3/22/17)
FREE The Emerging AI Opportunity
Hype and sci-fi headlines have heralded the arrival of artificial intelligence technologies. But businesses are just beginning to understand how to think about AI, how to integrate it into their business model, and where it might be used to create competitive advantage.
On March 28, in a live, interactive webinar, Hilary Mason, founder and CEO of Fast Forward Labs, will talk about AI and how businesses are already being changed by the combination of AI, cloud, analytics, and other technologies. The discussion will take a look at a range of activities where machine learning is already having an impact, not just to reduce the costs of work but also to create new opportunities.
And Mason will also talk about the frameworks that companies should consider when evaluating where these technologies can have the most impact for growth as well as the challenges that come with this technical revolution. (Aired on 3/28/17)
FREE Increase Revenue and Profits with Electronic Payment Technology
Increased revenue, more customers, cost savings and strengthened security are just some of the benefits of accepting electronic payments.
Learn how to get the most value from your system when Pat Moran, of Master Your Card, a community empowerment program sponsored by Mastercard®, covers: ..... Utilizing backend accounting capabilities ..... Taking advantage of the latest electronic payment technology. (Aired on 5/9/17)
FREE Strategies for Effective 3rd Party Risk Management
The challenges that organizations face today are increasingly more complex than in the past. The constant change of the global economy, dynamics of business risks and opportunities, and an increased threat of cyber-attacks add complexities we’ve never faced. As organizations rely on more and more third parties to grow and thrive, they’re exposed to higher levels of risk, and regulators are focused on the need for organizations to manage 3rd party risk more effectively.
Manual processes, silos in contract administration, and technology and resource constraints can all lead to significant errors in the third party supply chain that leads to violation of privacy guidelines and security breaches, which cause substantial fines, penalties, and damage to brand value. On this webinar our panel of experts will discuss the risks and repercussions associated with third party contract management shortcomings, common gaps in third party contract management processes, examples of how new solutions and technologies can help organizations optimize their third party processes, and effective strategies for managing 3rd Party Risk. (Aired on 5/23/17)
FREE SEO in 2017: Facts, Fiction and Fundamentals
It's often said that SEO is "always changing," but is it really? Haven't Google and the other engines always wanted to serve up the most relevant and authoritative results?
In this webinar, SEO and content marketing veteran John Bertino will examine: ..... The fundamentals of how search engines find your business ..... How business owners can discern between the facts and fiction related to search engine optimization ..... How to protect yourself from the pervasive sales speak disseminated by alleged SEO gurus ..... Actionable strategies that that can be implemented right away. (Aired on 6/1/17)
FREE Harnessing the Power of the Internet to Make Your Small Business Shine
You know that your business must be found online, but how do you decide what's important?
In this webinar, Allison Chowdhury of Name.com, will identify the steps to make your business online presence stand out from your peers. She will cover: ..... How do you choose a great domain name? ..... Which social media platforms should your particular business be using? ..... How can you create a website when you know absolutely nothing about coding?
This webinar will be presented at our Small Business Success Virtual Conference on June 8th. This half-day event offers educational webinars, exhibitor booths and networking chat rooms to give you the information you need to succeed as a small business owner. (Aired on 6/8/17)
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