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Webinars & Workshops
(Another Membership Benefit)
Webinars & Workshops           Business Resources
 Advert, Promo, Social Media  (33)       * Display Webinar Titles Only *
FREE The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
We're now in a world where digital ad spending is routinely evaluated and optimized on the basis of online-to-offline impact. And in today's smartphone world, that means phone calls. How well your Adwords, Facebook, and display advertising generates phone calls can make or break your ROI. Marketers must now take the same data-driven approach to calls as they do online conversions—starting with ad and landing page creative, using targeting and audience building, and finally with attribution and optimization.
You will learn: ..... What kinds of call data marketers should capture to prove ROI ..... How to optimize AdWords, Facebook, and display ad campaigns to drive calls ..... Success stories and examples from leading brands.
Join us for this free seminar to learn proven strategies to improve ROI and acquire more customers from AdWords, Facebook, and display ads. (Aired on 7/18/17)
FREE Customer Loyalty 3.0: How to Avoid Getting Customer Loyalty and Social Media Backwards
As you tackle communication and social media, you are in danger of falling prey to old-school customer loyalty mistakes in this new digital era. Recovering investment banker, media pundit and best-selling author Carol Roth will teach you how to: Think strategically about social media in a customer loyalty context to create and keep customers as raving fans. Understand why old -school loyalty efforts are not effective Learn why both “senders” and “spenders” are critical to your success. Understand how companies get communications and social media backwards so that you can avoid the same mistakes. Learning critical facets of effective customer loyalty and social media strategies for the best ROI for your business.
FREE Leveraging Today’s Word-Of-Mouth Advertising: Social Media
We all know word of mouth is the best advertising there is, but how do you get it in this e-age? The secret is to tap and utilize the power of social media. When your tweet is retweeted, that is word of mouth advertising today. When your newsletter is forwarded, that is word of mouth gold. In this webinar, join USA TODAY columnist and founder of TheSelfEmployed.com Steve Strauss to learn the best tips and tricks for getting word of mouth in today's world.
FREE Small Town Rules: How Small Business Can Prosper in a Connected World
Businesses are now forced to play by a different set of rules. Great small town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their solutions have become invaluable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Attend this webinar to learn those rules and the “small town” solutions you can apply to your business to succeed in today’s connected world.
FREE Leveraging Pinterest for Business: Insights from American Airlines
Popular new social network Pinterest is not just for stay-at-home moms with a penchant for crafts and cooking. Many businesses are taking advantage of Pinterest’s highly visual and highly viral platform to build brand awareness, enhance reputation and drive e-commerce.
FREE Email Marketing Essentials: How to Get Your Email Opened and Extend its Reach
Whether you’re just getting started with email marketing, or are looking for some new ways to improve your response rates, this webinar is for you! In under an hour, experts Azure Collier and Lisa Boles from Constant Contact will show you how to create an email that gets noticed and, more importantly, gets opened!
FREE The Twitter Opportunity: Drive Interest and Build Support for Your Business
Learn how to leverage the massive volume of activity and conversation on Twitter as an opportunity for your business. Build loyalty for your brand through authentic communication. Don't be afraid. Engage!
FREE Key Ingredients of a Successful Social Selling Program
There is much more to running a successful, sustainable Social Selling program that you might think. In this presentation we discuss all of the elements required for long term success and the challenges that organizations face in this area. (Aired on 3/13/17)
FREE Leveraging LinkedIn to Create New Sales Opportunities
If you’re not leveraging LinkedIn to attract, research and engage with prospects, you’re missing huge opportunities. In her recent 2013 Sales & LinkedIn Survey, sales expert Jill Konrath found out the secrets of individuals who are having extraordinary success with this online tool.
In this session, she’ll be sharing what it is that they’re doing – which is strikingly different from everyone else. Plus, you’ll hear how:
FREE Grow Your Business with Email & Social Media
Constant Contact and SCORE are kicking off Small Business Week an entire month early with this educational, information backed webinar. We know that many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming.
FREE Building Word of Mouth Using Social Media - It's Word Of Mouth At The Speed Of Light!
Are you still wondering what actually is social media and how to use it to build buzz for your company, products, and services? You're on Facebook and you've sent out a couple of tweets, but is it working for you? It's because social media is a lot more than Facebook and Twitter.
Are you blogging on Wordpress and getting all of the Google Juice and Link Love you need?
Are you following the right people on Twitter and know how to get your customers to follow you?
Are you utilizing Google+, MySpace, and YouTube to their fullest extent?
Do you know how and why a video goes viral?
Do you know why companies like McDonald's, Hewlett Packard, and Coca Cola advertising inside on line video games?
Were you aware that companies such as Coldwell Banker, Pizza Hut, and IBM all have a huge presents on Second Life the virtual world? Do you know what word of mouth was being said about you and your company this morning and how to find out?
Do know how to get "your" word of mouth out using email with a 35% conversion rate?
Are you aware that all of marketing is shifting to mobile and by using a simple QR Barcode you can quadruple your word of mouth with the click of a button?
Did you know that all successful marketing comes down to knowing all of the tools and developing a sound strategy?
FREE Social Media BS! Business Strategies That Work - Part I
In this 2-part webinar series, you’ll discover how to help your business win with Social Media! Attend this event to learn: How to increase leads up to 2,500% before you even start a social media campaign; How to generate more site conversions with a blog; 3 strategies to generate 60,000+ fans on Facebook; How to generate thousands of free views on YouTube; Get the EXACT formula the top Social Brands are using generate leads from Social Media.
FREE 5 Steps to Creating Business Video Without a Camera, Without the Overwhelm and Without Wasting Time
Are you excited and intrigued by video marketing yet don’t know where or how to start? Are you overwhelmed by the perceived high costs of time, technology and money to create video? Join this webinar and discover how you can use the power of video to grow your business - and do it for less time, money and tech know-how than you may have thought possible.
FREE Social Media 101: Raise Awareness and Engage Customers
Are you engaging your customers in the social media space? Social media marketing builds brand awareness and develops customer relationships. Discover this simple and cost-effective method for launching marketing campaigns. Don’t miss this 1-hour workshop to learn the keys to success in social media marketing.
FREE Social Media BS! Business Strategies That Work - Part II
In this 2-part webinar series, you’ll discover how to help your business win with Social Media! Attend this event to learn: How to increase leads up to 2,500% before you even start a social media campaign; How to generate more site conversions with a blog; 3 strategies to generate 60,000+ fans on Facebook; How to generate thousands of free views on YouTube; Get the EXACT formula the top Social Brands are using generate leads from Social Media.
FREE Be Remarkable: Creating Content for SEO Success
Moving beyond the basics of search engine optimization, this hour-long workshop takes a deeper dive into improving your search engine rankings. GoDaddy Web Expert, Shawn Pfunder, will present tips for creating content that resonates with both search engines and customers.
FREE Social Media Demystified
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month—there’s a lot to keep up with. This webinar will help make sense of the noise.
In this webinar, you’ll discover 6 simple ideas for your small business or nonprofit that will help you better understand your marketing strategy using social media to grow your business via your existing customers.
FREE Mobile and Website Conversion: Building Your Business for Clients on the Go
The mobile revolution is in full swing, so it should be no surprise that approximately 28% of the visitors to your website are coming via a mobile device.
But can potential buyers find your site when searching via mobile? When they do arrive, is your website optimized to help them find what they want? Is it easy to place an order via a mobile device?
In our webinar, we'll examine ... Who is coming to your site via mobile ... How are those visitors interacting with your site ... What design and content strategies can you use to guide your visitors to conversion.
We’ll share practical tips and techniques that will boost your business by getting the most of mobile.
FREE Pay for Traffic or Get it Free? (The Difference Between SEM and SEO)
SEO, SEM, PPC, SERPs - WHAT DOES IT ALL MEAN?! Join this webinar and let SCORE mentor Edison Guzman explain these terms and show you how to make them work for your business. We'll share tips for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that you can use immediately to increase traffic to your website and attract new customers. In this webinar, you'll learn: ... How to get search engines to send all the traffic you need for your business ... 7 parts of your website that tell search engines how to rank you ... The only guaranteed way to rank on page one of search engines...in less than a day. ... What to do if no one currently finds your business online ... How social media plays a role in your search engine rankings.
FREE Actionable Data For Google Analytics Beginners
Improve your understanding of the most important marketing and lead generation tool in today’s digital world. In this webinar, learn how to access four metrics within Google Analytics every marketer should know and how this data relates back to actionable goals.
Goal 1: Where is my traffic coming from?
Goal 2: Which of my pages are most popular?
Goal 3: Which pages are people seeing first?
Goal 4: What technology are people using to visit my site?
(Aired on 3/20/14)
FREE Getting Your Small Business Noticed on the Web – Part 1: Building a Strong Online Presence
Businesses that actively engage customers online can expect to grow 40% faster than they would without an online presence. In today’s digital world, a strong web presence is critical to a small business’s success. In this two-part webinar series sponsored by Verisign, find out how to start, grow and optimize your web presence through websites, social media, SEO, SEM and more. We’ll not only give you the background you need, but essential how-to guidance as well. (Aired on 5/15/14) (Aired on 5/15/14)
FREE Social Media Secrets: Transforming Followers into Customers
Do you know how to transform your social media followers into buying customers? Join the executives of LYFE Marketing and learn their secret strategies to generating more followers, leads, and sales for businesses using social media marketing.
To convert revenue-generating traffic from social media, you must first develop a social media plan. You will learn how an appealing design, content, engagement, and follower growth attribute to a strong social media presence.
It doesn’t stop there. You’ll learn how to actually convert social media traffic into real leads. LYFE Marketing will share their secret strategy along with real case studies demonstrating how they’ve used social media to generate tons of leads for businesses.
But what do you do with leads and how do you transform leads into sales? Attendees will learn how to nurture and follow-up with leads up until the point they actually buy from you.
Topics covered in this webinar: ..... How to grow your social media presence ..... How to convert social media traffic into leads ..... How to convert social media leads into customers
Attendees of the live event will also receive a free guide to help them in the process of social media marketing. (Aired on 2/12/15)
FREE Management Gone Social
The Industrial Age Is Dead, Welcome to the Social Age ..... Social media has become an insurmountable market force, changing how we innovate, collaborate, serve our customers, hire and develop team members, motivate others toward a common mission, communicate with stakeholders, display our character, and demonstrate accountability.
The Social Age is about everyone within the organization developing their own brand, and using that brand to enhance the brand-power through employee advocacy. Today, every manager must embrace social media — for their own career and to be a part of what their team, and perhaps the competition, is already doing.
This webcast explores how companies can leverage their managers to become active participants in this 24/7 conversation.
You Will Learn ..... Managing social employees (the good, the bad, and when things turn ugly) ..... Tips for leveraging social to turn your organization into a customer-first, purpose-driven team ..... Ways to identify your brand champions and internal advocates—and leverage their passion and talent ..... How to enable an OPEN (Ordinary People | Extraordinary Network) circle of collaborators to innovate, solve complex problems, and achieve a common goal ..... How to build a socially-enabled team full of “Relentless Givers” ..... How to become the most valuable player on any Social Age team: the rare Social Leader (so rare we call them a "Blue Unicorn") ..... How organizations, from the newest start-ups and mom-and-pops to IBM and their 400k+ employees, are turning each team member into brand ambassadors ..... How some companies doing social now—including early adopters—are doing social all wrong . (Aired on 3/25/15)
FREE Gain and Retain Customers With 7 Simple Social Tips
Our live demonstration will help you understand: ..... How local businesses are being found and chosen ..... Location based marketing and how to leverage it ..... How to create brand loyalty ..... How to generate content on social media to engage and retain customers. (Aired on 8/19/15)
FREE 5 Simple And Affordable Social Media Tactics For Your Small Business
Social media marketing is hard, particularly for small and medium sized businesses. In this dynamic one-hour session, Jim Tobin, CEO of Ignite Social Media will share practical tips for using social media to drive real business results, without a huge budget.
Ignite Social Media work with many of the nation’s best known brands including Nike, Verizon, Staples, and Walgreens. You’ll come away with techniques you can apply immediately to your business and be given a chance to ask questions of one of the leaders in the field. (Aired on 10/15/15)
FREE The Top 10 Benefits of Social Media Marketing
If your business is like most, it already has a presence on Facebook, Twitter, YouTube and other social media platforms. But does your business experience the maximum benefit from the time, energy and investment it makes in social media? Moreover, are you satisfied it's worth the effort?
If your answer to either of these questions is "Maybe!", "Probably not!", or "No way!", then this SCORE webinar will be both insightful and useful.
Presenter Brad Smith covers the 10 biggest benefits of social media marketing for small businesses, and then offers advice on how to make sure your company makes the most of the alluring -- yet often times perplexing -- world of social media! (Aired on 7/7/16)
FREE Maximize Your Social Media Presence with Minimal Time
Think of this SCORE LIVE Webinar as "hands-on" social media primer for your business that answers your most pressing questions.
Christine Landry with Dex Media,breaks down where you should post, who you should target, what you should say - and most importantly - how to do it all as a busy small business owner.
Few topics elicit as many questions as this one, so come with yours because this webinar will feature extended time for audience Q&A. (Aired on 8/11/16)
FREE 5 Ways to Prioritize What Social Network Your Business Should Invest In
"What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media. (Aired on 8/30/16)
FREE Essential Tips for an Engaging Blog and for Generating Leads from Your Website
Blogs are a great way as positioning yourself and your business as an expert in your field. But did you know that in addition to strengthening your company’s brand and positioning, your blog can also make you money?
Join us for this Power Up Your Small Biz: Technology Trends webinar when we’ll cover the “golden rules” of blogging and lead generation, and in the process show you how to maximize the revenue your blog generates.
Blog development expert Brett Napoli will share a blog development checklist that includes design tips, lead generation practices and other strategies which will help your blog serve its most important purpose: making money for your business! (Aired on 10/27/16)
FREE 10 Ways to Humanize Your Tweets to Grow Your Business in 2017
Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging.
In this SCORE webinar, social media expert Pam Moore will show you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services. (Aired on 12/13/16)
FREE How to Grow Your Business With Social Media
Social media can be puzzling to many small businesses. What’s the best way to use social media to connect with customers and find new ones? Join us as we have a look at the various social platforms and how small businesses can steer the conversation.
Learn about ..... Social platforms and what they have to offer ..... Organic and paid efforts to engage and grow your audience ..... Should you expect sales from social media?
Get all your questions answered and start harnessing the power of social media to grow your business. (Aired on 2/22/17)
FREE The Business of Facebook: Lessons Learned
Learning from the Rise of a Social Media Juggernaut ..... Facebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends … and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.
Mike Hoefflinger was one of the Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, he had a front-row seat to the company’s growing pains, stumbles, and reinventions.
Join us to gain insights, hear anecdotes, and learn lessons from Facebook’s journey to becoming one of the most influential companies in the world and discover how to: ..... Grow and grow: knowing your North Star Metric, Magic Moment, and Core Product Value ..... Build a $10 billion business in three years: making your product accessible to customers of all sizes ..... Win the talent wars: keeping employee engagement high through strengths-based people management. (Aired on 4/26/17)
FREE 5 Pillars of a Facebook Business Page That Rocks
Growing your business on Facebook isn’t as easy as it looks. In this webinar, we’ll dig into some of the top Facebook features including proper setup, design, layout, Facebook Instant Messenger and even Facebook boosted posts.
Facebook business Pages can help you grow your small business by ..... Connecting with your ideal customer ..... Generating leads ..... Increasing sales ..... Improving customer satisfaction and much more. (Aired on 4/27/17)
DISCLAIMER:   Chamber Strategies and its Chamber of Commerce partners display these webinars and on-line workshops as a good-faith educational resource for Chamber members.   This does not, in any way whatsoever, constitute an endorsement of these webinars, workshops and/or any associated websites, nor are we responsibile for their content, accuracy, legality, or any other matter so related.   Should you find that a webinar is unavailable, please let us know.   Thank you.
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