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Webinars & Workshops
(Another Membership Benefit)
Webinars & Workshops           Business Resources
 September
21
9:00 AM
Pacific
FREE
How to Harness IoT for the Bottom Line   (Technology)
Everyone has heard the hype about the Internet of Things (IoT), where devices with embedded sensors can produce vast amounts of data in real time. But the question that business executives are asking is, “How do we create value from the IoT?”
Sam Ransbotham of Boston College’s Carroll School of Management has studied how businesses obtain value from the IoT. His conclusion: data sharing and analytics drive success and value creation.
On September 21, in a live, interactive Harvard Business Review webinar, Ransbotham will share insights on the keys to driving business value with the IoT. He will provide practical examples and case studies, including how a provider of laundry facilities management services (WASH), which serves 75,000 locations, creates tremendous value for customers, suppliers, and WASH itself. He will describe how IoT connections with customers and suppliers depend on the ability to share data.
To learn how best to create value with the Internet of Things, join Sam Ransbotham and HBR on September 21.
21
10:00 AM
Pacific
FREE
Video Marketing Made Easy   (Sales & Marketing)
Videos are now a digital marketing must. Nearly 50% of consumers say they’ve made a purchase as a result of watching a video on social media, and video will account for over 80% of internet traffic by 2020.
But the thought of making videos can be overwhelming. Rest assured that ANYONE can create them. Expensive equipment and fancy studios are no longer a requirement.
In this session, Digital Marketing Expert Sherry Bonelli will discuss the importance of video marketing to your business. She will cover: ..... The types of videos you can create ..... How to create videos with your smartphone ..... The easy-to-use video platforms (like Belive.tv, Facebook Live and YouTube Live) you can use to engage your future customers ..... Software tools that can make your video production easy ..... Affordable gadgets that allow you to record and create videos like a pro.
25
9:00 AM
Pacific
FREE
Putting Predictive Analytics to Work   (Technology)
Prediction is reinventing industries and changing our worlds. Companies, governments, law enforcement agencies, hospitals, and universities are using the power of big data and analytics to predict whether we’re going to “click, buy, lie, or die.”
Today, companies that leverage predictive analytics to boost sales, identify the best talent, create new products, and make better decisions are gaining a competitive edge in every industry.
But to unleash this powerful data, companies must understand the objectives and techniques — and the limits — of predictive models. The organization must develop a data strategy, and the whole company must commit to a plan for executing on the insights that are gained.
In this interactive webinar, Eric Siegel, author of the best-selling book Predictive Analytics, will discuss: ..... Where leading organizations are using predictive analytics to drive better decisions and achieve better bottom-line results in a wide range of industries ..... What companies must do to leverage predictive analytics and the importance of data prep ..... How to set business goals and understand which specific predictions are going to help ..... Why an organizational plan — not just a technical plan — for execution on insights is crucial.
26
8:00 AM
Pacific
FREE
Trust, Performance, and Leadership: Success through Employee Growth   (Management & Leadership)
It’s no secret that effective leadership is an important part of your organization. It’s why we believe that HR needs to be involved with executives when it comes to developing strategy. Your leadership style helps determine employee engagement levels through its impact on every team in your company. Your leadership style determines whether your departments communicate effectively, and whether employees communicate well with each other. Perhaps most of all, your leadership style has a huge impact on retention and all its associated costs.
Effective leadership is essential, for these reasons and a host of others. But what does it take to develop effective leaders? Brian Anderson and Tori Fica from BambooHR explore steps and strategies to develop essential leadership skills in each of your employees, starting with building the key component: trust.
Participants will learn ..... three factors that help develop trust in any working relationship ..... tips for improving communication and recognition programs ..... the difference between performance management and performance development ..... why the best leaders are often grown, not recruited.
As your organization builds trust and teaches effective leadership principles, it helps your employees grow, whether they’re asked to take charge of a team or advance your organization’s mission in their respective roles.
Making this investment engages your employees in their work, leads to more effective communication within and between departments, and eases transitions as your employees continue in their careers.
And as your employees learn to lead from where they are, it becomes easier for you to translate your top-level strategies into real results; not just in the executive meeting, but throughout your organization.
26
9:00 AM
Pacific
FREE
From Stereotype to Superpower: How Coaching Can Conquer Myths We Believe About Millennials   (Human Resources)
Millennials continue to create disruption in the workforce—their values, motivations, needs, and expectations differ so dramatically from previous generations, that today’s employers are struggling to attract, retain, and unleash the talent of this rising generation. Getting millennial workers right is key for two reasons: ..... They aren’t going anywhere. In fact, by 2020, 46% of the workforce will be comprised of millennial workers. By 2025, that number climbs to 75%, with masses of them in leadership roles. This isn’t a trend or a wave, it’s a cultural change and EVERYONE has to change with it. ..... Success depends on their full engagement. Companies who aren’t maximizing the potential of this group today are facing a significant competitive disadvantage tomorrow—it’s not just a question of turnover or even “getting the work done,” that’s at issue. It’s about leveraging an opportunity to work better and differently that’s at stake, and the “this is how we’ve always done it” mindset no longer works. For anyone. ..... So, why the struggle? At heart, Millennials get a bad rap. Stereotypes are the stuff of memes and we’ve got to peel the layers back to get at the truth. In fact, there are four popular limiting stereotypes that many leaders are hanging on to that may block their ability to get at the best Millennials have to offer. By identifying, owning, and seeing the flip side of these stereotypes—perhaps even seeing the “superpower” within each stereotype--leaders can coach their Millennial workers to deliver their best work. And love doing it. ..... In this webinar, explore four primary stereotypes about Millennial workers, including myths around motivation, commuication, groupthink, and entitlement. Learn why these stereotypes exist, as well as the underlying truth and strength in each, plus practical ways leaders of any generation can coach Millennial workers, tapping into their values to grow both the individual and the organization.
26
10:00 AM
Pacific
FREE
Maximizing Return on Your Event Investment   (Sales & Marketing)
When it comes to events, attendees will associate positively with your brand and solution based on their overall experience—and more importantly—your communication with them from a pre- and post-show basis.
Join us for this free seminar where you'll learn what to look for in selecting an event partner, as well as detailed best practices for preparing staff and setting up your outbound communications to maximize your investment.
27
5:00 AM
Pacific
FREE
Protecting Data in the Age of Ransomware   (Security / Safety)
2017 was the year of Ransomware; with WannaCry & notPetya grabbing headlines around the world and instilling fear in the hearts of security professionals around the globe.
This roundtable discussion will discuss how to best protect your data so if it falls into the wrong hands, you won't end up on the front of the worlds' papers!
27
8:00 AM
Pacific
FREE
Women in Leadership: How to Power Audacious Engagement and Accelerated Development   (Women)
Developing women in leadership isn’t just about the optics of doing the right thing for equality; it is about doing the right thing for your business. Whether your current approach to developing women in leadership roles is on track, aspirational, or hasn’t percolated to the top of this year’s business plan, this webinar is designed to deliver inspiration, examples and compelling results that should help you better frame what is possible in your organization.
Genevieve Fortier, McKesson’s SVP of HR and Public Affairs is spearheading an initiative designed to find, develop and extend the number of women leaders in the organization and deliver short and long term impact to their careers, to their business and to the women that they, in turn, develop.
What you’ll learn: ..... Identifying and nurturing Women Leaders Strategy ..... Accelerating women’s development and promotability ..... Using behavioral science for selecting and developing unique leaders ..... Case Study highlights on early wins and audacious engagement.
Join Genevieve and Susan to learn more about the science behind the initiative and how the program is changing the trajectory of women’s lives at this industry powerhouse. Anyone joining the webcast will also receive a free copy of the Mission Imposter research paper that highlights the findings of male vs. female leaders.
27
10:00 AM
Pacific
FREE
Social Media and Employment: Potent Benefits, Easily Avoided Risks   (Human Resources)
In the world of employment, social media can feel like an unlimited resource of real time insight into a candidate and a cross section of legal landmines for violations of protected class information.
There are risks – both efficiency and legally speaking - to organizations performing a quick “Facebook search” in a sloppy or disorganized fashion. In moral sense, ethical correctness also applies to how a social media screening is done. Simply “Googling” an individual’s name could expose an organization and its employees to severe legal penalties, for example by uncovering information that could lead to discrimination claims.
An effective social media background check through a Consumer Reporting Agency, liable to and governed by the Fair Credit Reporting Act (FCRA), can reveal a range of disconcerting behaviors that should be carefully considered when evaluating a candidate for employment. Compared to background screens primarily focused on historical data, no other background screening gives you the kind of real-time behavioral data that social media does—uncovering potentially dangerous and hostile workplace safety concerns such as violent threats or bullying, intolerant or derogatory statements against groups of people in a protected class, potentially illegal activity, and sexually explicit material. These types of online behavior are potential per se violations of an employee code of conduct policy and have huge implications for damaging brand reputation.
The risks are very real, but with a little care they can be easily managed, and the rewards can be huge for any hiring firm. Fortunately, it is relatively easy to comply with these regulations if you follow a few basic procedures.
What You Will Learn ..... Areas of concern online for HR: What is relevant to a hiring decision and how to avoid protected class violations ..... How social media background checks can help reduce your risk for negligent hiring ..... Real life “hot water” examples of social media causing consequences for both employees and companies ..... What a thorough social media and online background search should include ..... Compliance rules for conducting an online screening ..... What pitfalls to avoid when scouting a vendor ..... Best practices to include in your social media background screening policy and how it should be communicated.
27
12:00 PM
Pacific
FREE
Management Skills for New Managers   (Management & Leadership)
Discover Key Skills Managers Need to Succeed ..... Get a powerful introduction to the highly popular hands-on American Management Association seminar, Management Skills for New Managers. In this complimentary online session, you’ll hear about the skills and know-how you’ll need as you transition into your management role.
Literally thousands of managers have taken this seminar for help in effectively delegating work, motivating employees, and keeping them engaged and on-track to meet performance goals.
If you’ve ever wondered what you needed to learn to effectively face the duties and challenges of leading employees, take advantage of this introduction to a solution from the world’s premier management training organization.
What You Will Learn ..... What the real role of the manager is in today’s organization ..... Adding value – How to move from being a contributor to making everyone better ..... What it takes to be effective as a manager – The Management Effectiveness Formula© ..... Why and how your Managerial Mindset affects what you accomplish as a manager ..... 3 key steps to managing performance : A Blueprint for getting things done through others ..... How to plan performance and create mutually aligned expectations ..... How to provide performance feedback in a way that actually creates change ..... How to conduct Alignment Conversations to reinforce and sustain team member performance.
While attending this program is FREE, reservations are required.
28
10:00 AM
Pacific
FREE
Improve Your Online Presence to Attract More Customers   (Sales & Marketing)
Can customers easily find your small business online? And is all the information on your website, business listings, reviews and social media correct? Inaccuracy can not only be costly but detrimental to your business and reputation.
Join this webinar led by DexYP’s Emil Gondos, and learn immediate steps to build an accurate online presence.
You’ll learn: ..... What is an online presence, and why is it important to manage? ..... How to check your online data across the web (website, listing, reviews, social media) ..... How incorrect data can have a negative impact on your business ..... How to correct online business data immediately.
28
11:00 AM
Pacific
FREE
5 Social Media Tools You Can Use to Market and Promote Your Business   (Advert, Promo, Social Media)
Social media can be one of your most effective and affordable marketing tools if used properly. Blogs, Facebook, Twitter, Youtube, LinkedIn, Google +, Pinterest … the list goes on and it can be overwhelming.
At this session on the latest in social media you’ll learn: ..... Which social media tools are ideal for your business. ..... How to use them to grow your business. ..... How to develop your own social media strategy. ..... How to produce content your audience wants to read or watch. ..... Where to find content to share with your community ..... How to track online social media mentions.
Social media marketing is effective and free.
Attend this webinar and learn how to use it to grow your small business.
29
10:00 AM
Pacific
FREE
The CIO Balancing Act: Operations and Business Innovation   (Technology)
IT leaders must increasingly strike a balance between finding innovative technology solutions and overseeing routine IT duties such as cost control, crisis management, and operational upgrades.
In a recent report, 72 percent of CIOs acknowledged that balancing business innovation and operational excellence is an ongoing challenge. This isn’t a surprise, given the rapid migration of legacy systems and apps to the cloud and the need for CIOs to battle (and defeat) ever-changing cybersecurity threats.
So how can CIOs think about their evolving role while ensuring operational excellence in serving the needs of business units and employees? What kinds of decisions around technology and IT personnel must be made, and how will CIO leaders think about their departments in the future?
In this live, interactive HBR webinar, Khalid Kark, research director of Deloitte’s US CIO Program, will discuss how CIOs can navigate the challenges of efficient operation and the mandate for innovation and transformation. Khalid will also present findings from the latest Global CIO Survey.
 October
3
8:00 AM
Pacific
FREE
Selling to and Working with Skeptical Technical Decision Makers   (Sales & Marketing)
Technical decision makers intimidate many sellers. As a result, sales and support teams sell themselves short. Learn how to overcome obstacles and cultivate relevant and lucrative relationships that impact customer acquisition and customer retention.
5
10:00 AM
Pacific
FREE
Funding Opportunities for Women Entrepreneurs   (Women)
Women now own nearly 10 million small businesses in America. Women-owned firms significantly contribute to our economy's vitality, supporting more than 23 million jobs. Unfortunately, women still face unique challenges in starting and running their businesses, such as accessing capital.
In celebration of National Women's Small Business Month, please join Small Business Majority for a webinar on financial capacity and funding options to help women entrepreneurs start and build a scalable business.
Topics of discussion include: ..... Overview of women's entrepreneurship in the United States ..... Access to capital and funding options ..... Community development financial institutions, reputable online lenders, crowdfunding ..... Five C’s of Credit ..... Helpful tools and resources.
11
9:00 AM
Pacific
FREE
Personal Branding for Women Leaders   (Women)
Define Your Brand to Achieve the Future You Desire ..... The key reason that many women shy away from personal branding is the fear that they will be perceived as bragging, and will end up turning people off.
Every single day, you are presented with opportunities to shape the way people view you, and the question is: Are you taking advantage of them?
In this webcast, Dorie Clark – a consultant, former presidential campaign spokesperson, and author of Reinventing You – will discuss the unique personal branding issues faced by women, and how female executives can cultivate their reputation as leaders.
Joins us as Dorie explains how to: ..... Identify the essence of your leadership brand ..... Overcome the “likeability conundrum” that researchers have identified ..... Enhance your executive presence ..... Communicate with authority and authenticity ..... Become known and respected in your field.
12
10:00 AM
Pacific
FREE
Making Smart, Ethical Business Decisions   (Management & Leadership)
We often read of businesses that fail due to bad decisions, sometimes related to unethical choices. Even the most ethical business owner can make what seems to be a small mistake, but it ends up destroying a company.
During this session, Ed Perry will explain causes of bad decision-making and arm you with a simple-to-use framework to help you make smart decisions.
You will learn: ..... Why staying within the law is not enough to ensure your company’s success. ..... How entrepreneurial business leadership drives decision-making practices, that left unchecked can create problems. ..... How to change your decision-making to serve you and your business better. ..... How to teach your employees to make the right decisions on your behalf.
12
11:00 AM
Pacific
FREE
Cash Flow Management Strategies for Small Business   (Admin, Finance, Legal, etc.)
Running a profitable business is important to survival, but it's equally important to have a positive cash flow to pay your expenses and to finance your growth. At this webinar you'll learn proven cash management strategies and techniques including: ..... How to understand the sales cycle ..... The main causes of cash flow problems ..... Cash flow management tips that you can apply to your business ..... Strategies to keep cash flowing in your business ..... The importance of developing a cash flow forecast and, ..... Simple suggestions to ease cash crunches and improve your daily cash flow.
17
11:00 AM
Pacific
FREE
Creating a Business Plan That Gets Results   (Admin, Finance, Legal, etc.)
A solid business plan doesn’t necessarily guarantee success—but it definitely helps put the odds in your favour. By attending this session, you’ll learn how to write a plan that will become a critical tool to grow your business and achieve your vision.
Material Covered: ..... Why a business plan is so important. ..... Developing a business plan. ..... How to conduct research for your business plan. ..... The right way to structure your business plan. ..... What to include in your business plan. ..... Presenting your business plan.
Create, refine and implement a business plan that will get you the results you are looking for.
17
11:00 AM
Pacific
FREE
Ask SCORE: Business Plans   (Entrepreneurship)
Are you trying to write a business plan but have more questions than answers? Or does the idea of writing one overwhelm you? It’s worth the effort; studies show you are twice as likely to grow your business or get funding with a business plan.
In this LIVE Q & A session, SCORE mentor and business plan expert Hal Shelton will devote the entire hour to answering YOUR questions. You can submit questions in the registration form and during the LIVE webinar.
18
9:00 AM
Pacific
FREE
Leading with Emotional Intelligence   (Management & Leadership)
Why does emotional intelligence (EI) matter? Because at the core of every outstanding leader are the abilities to connect, achieve, inspire and act with resilience.
Emotional intelligence has evolved from an area of research to a recognized set of best practices and core competencies that are at the heart of successful leadership. Today we use EI as an integrated set of skills that underpin highly effective, fast-reacting, and innovative organizations.
This webcast offers you a powerful introduction to the highly popular hands-on AMA seminar, Leading with Emotional Intelligence.
To give a real sense of EI in practice, we’ll take a deep look at how EI drives and facilitates your ability to lead collaboration. You’ll also learn about the F.L.I.P. Modes of Conversation as a “must have” tool for collaboration and relationship enhancement.
If you want to become the consummate emotionally intelligent leader, this webcast is a great place to start.
19
10:00 AM
Pacific
FREE
How to Steer Clear of Accidental Discrimination When Hiring   (Human Resources)
With every new hire, your objective is to select the most qualified person for the job. Yet you’re also responsible for supporting a fair and diverse workforce – and for upholding anti-discrimination laws by the Equal Employment Opportunity Commission (EEOC). Whether intentional or not, hiring practices that discriminate against protected applicants could lead to serious legal trouble.
Are you aware of the various federal and state laws that prevent discrimination? Just as important, are you confident your hiring process treats every job seeker equally and fairly?
Attend this webinar for a discussion of the oversights that can hurt your hiring efforts – and what you can say, do and ask each step of the way to avoid accidental discrimination.
You will learn: ..... Major anti-discrimination laws, including Title VII of the Civil Rights Act, Pregnancy Discrimination Act (PDA) and Americans with Disabilities Act (ADA) ..... Language to avoid when advertising and recruiting ..... Checklist of right and wrong interview questions ..... Precautions with background/criminal checks ..... Dos and don’ts of accessing social media accounts.
24
10:00 AM
Pacific
FREE
The Changing Roles of Virtual Assistants   (Professional Development)
Are you overwhelmed by trying to do everything yourself in business? Have you ever considered a virtual assistant? Today, virtual professionals do much more than simple administrative tasks—from online business management, graphic design and more.
Join this webinar to learn the many ways virtual experts can free up your time, so that you can focus on what you do best—build your business!
You’ll learn: ..... What is a virtual assistant ..... What a virtual professional can do for your business ..... What you can expect to pay ..... Where to find experienced virtual assistants.
24
11:00 AM
Pacific
FREE
How to Get Free Publicity for Your Small Business   (Advert, Promo, Social Media)
Publicity is a low cost way to get your business name out there. Public relations has often far more impact than any paid advertising.
Attend this webinar to learn: ..... The power of no cost publicity and how to get it. ..... What stories the media want to cover. ..... How to target the right media. ..... How to write a media release. ..... Media interview tips. ..... How to use free publicity to grow your small business.
 November
1
10:00 AM
Pacific
FREE
4 Smart Ways to Find and Win New Clients   (Sales & Marketing)
Are you frustrated with your sales results, even though you have put a lot of time, money and effort, your heart and soul into growing your revenue? Looking to grow your sales, quickly and effectively, but also prevent buyer’s remorse and keep your clients loyal?
This webinar will help you identify new ways (that you can start using right away!) to find, engage, win and keep new clients.
Here's what you will discover:
1.FIND: How to find new clients who are in the market today
2.ENGAGE: How to connect with them instantly and engage into a dialogue
3.WIN: How to remove any resistance and win new clients
4.KEEP: How to prevent buyer’s remorse and keep your clients loyal
2
10:00 AM
Pacific
FREE
Scaling a Mission-Driven Brand   (Sales & Marketing)
“When we look at how change happens in the business world, it usually comes from two different kinds of business: Those, usually smaller, companies that take big risks and, when they succeed, inspire others to follow. Or the larger companies that gain inspiration from the smaller pioneering changemakers, and through their scale, make even more change happen.” Seth Goldman, Founder of Honest Tea.
In this webinar, Seth Goldman will share how to build a brand that is meaningful to consumers.
You will learn how to: ..... Develop a competitive brand that is different and unique from what’s already in the market ..... Scale for growth by expanding distribution and production ..... Develop strong support teams ..... Create cost-efficient strategies, especially in marketing, such as creating awareness without paid advertising (i.e. guerilla marketing)
21
10:00 AM
Pacific
FREE
4 Ways to Market Your Business Locally   (Sales & Marketing)
Need tips on how to make your small business stand out in your neighborhood? Get insider marketing tips and inspiration from Amanda Brinkman, Chief Brand Officer at Deluxe and creator and co-host of the acclaimed series, "Small Business Revolution – Main Street."
In this webinar, you’ll learn how small businesses like yours have reignited the spark that drives their success. Whether you own a brick and mortar business or operate out of your home, you’ll learn how to: ..... Create a website with purpose to generate more sales ..... Increase your odds of getting found online in local directories ..... Cost-effectively connect with your most valuable customers ..... Build an identity to match your unique story.
28
10:00 AM
Pacific
FREE
Key Steps to Develop and Evaluate Your Business Idea   (Entrepreneurship)
Do you want to start a business but not sure if your idea is feasible? Or do you need help gathering your thoughts into a viable business idea?
During this webinar, you will learn the essential steps of developing and evaluating your business idea, including how to: ..... Make your business idea into reality ..... Conduct preliminary research ..... Use a one-page tool to evaluate 8 aspects of your company, including customer, cost, pricing and marketing.
30
10:00 AM
Pacific
FREE
5 Marketing Moves You Can Make Now To Increase Your 2018 Revenues   (Sales & Marketing)
2017 is nearly over, and smart business people are already looking ahead to the next year. They’re making investments, planning out their next moves, and creating strategies to grow both sales and profits in the months ahead. Hopefully, you’re doing the same.
In this webinar, national small business columnist Gene Marks will share the marketing moves you can do right now to profit next year, including: ..... Investing in customer relationship management: What apps they’re using and what pitfalls they’re avoiding ..... Creating more online content: The best practices for starting your own video or podcast series ..... Revisiting their website and social media: The latest SEO and advertising tools and how they’re working with consultants ..... Moving towards marketing automation: The latest marketing automation technologies and how they’re generating leads ..... Establishing metrics: How data is driving their decision making and what metrics are most useful ..... And, you’ll walk away with great ideas and concrete strategies for creating a 2018 marketing plan specifically for your business.
 December
15
10:00 AM
Pacific
FREE
SCORE ExpertAnswers- How to Write a Business Plan   (Entrepreneurship)
A Google search for "write a business plan" yields more than 50 million results, each offering resources, advice, templates and more. If that leaves you overwhelmed and confused about how to tackle this important undertaking, please join us for this SCORE LIVE Webinar.
SCORE mentors will offer "ExpertAnswers" to audience questions submitted by phone, email and chat. You'll have a chance to speak with SCORE mentors about how to write your business plan - and to hear how other entrepreneurs are doing the same thing.
DISCLAIMER:   Chamber Strategies and its Chamber of Commerce partners display these webinars and on-line workshops as a good-faith educational resource for Chamber members.   This does not, in any way whatsoever, constitute an endorsement of these webinars, workshops and/or any associated websites, nor are we responsibile for their content, accuracy, legality, or any other matter so related.   Should you find that a webinar is unavailable, please let us know.   Thank you.
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